Since the spread of the Internet to thousands of households, people's daily social interactions have begun to show a diversified trend. People are no longer bound to offline social networking, but are more inclined to online social activities. With the growing demand of people, many online social software mushroomed to occupy the living space of the people, and Momo is one of them.
Momo's social app was launched in August 2011 and became popular because it was loved by people. However, today, after more than ten years, Momo is gradually no longer in the style of previous years. According to the data released by Zhiwen Group (Momo), the total net revenue of Momo in the third quarter of 2021 was 3.7592 billion yuan, down 0.2% year-on-year, of which the net profit was 403 million yuan.
From the above data, it can be seen that Momo's revenue shows a downward trend year by year. According to relevant industry insiders, more and more elderly people are now active in these online social software, and the proportion of users has exceeded 5%, and Momo is one of the social software occupied by elderly users. Why is Momo, specially created for young people, gradually transformed into the elderly? What happened to Momo?
Why people are keen on online social networking
The reason why people are keen on online social networking is mainly for the following three reasons. Because today's pace of life is faster than before. With the increasingly fierce competition, most of people's lives are focused on work, and their free time is naturally much less. At the end of a busy day, people just want to go home and rest, where else do they want to go out and socialize?
So people prefer to socialize online because they don't have to bother with time. The second point is that due to the influence of the environment, many young people suffer from "social phobia". The so-called "social phobia" is actually when talking to people in reality, such groups will feel at a loss. This has led to the fact that such groups prefer to socialize online rather than talk to others in real life.
The last point is that because there are too many familiar people in real life, or their interests are not social, so they choose to post their moods on online social networking software, and then want to meet groups with the same hobbies. Since online social platforms are a completely unfamiliar environment, people can redefine themselves and give themselves a chance to show themselves.
Elderly users occupy Momo software
I believe that there are more or less people around us who are using or using Momo, which, like other online social networking software, is mainly for the purpose of making friends. However, with the emergence of other social software APPS, driven by curiosity, young groups have begun to shift their positions to experience new products, so it is not surprising that Momo's social software has been occupied by the elderly group.
After all, with the popularity of the Internet, many elderly people have long been familiar with these online social apps, so the use of Momo is not a problem. In fact, there is another important factor for the elderly to settle in online social software such as Momo, that is, emotional needs. Because people have a misunderstanding of the elderly group, they always think that they will no longer rely on feelings when they are so old, but the truth is just the opposite.
According to relevant survey data, the age of Momo registered users has shown an increasing trend in recent years, which means that more and more elderly people use Momo. Because Momo still has most of the young groups, we can't say that older users have replaced young users, but that older users have become the main force of Momo chat software.
When elderly users become the main force of Momo, then the user group positioned by Momo is chaotic. Relevant people revealed that sometimes the person who talks with you in Momo may not be a young man, but a grandfather or aunt. Momo's official sampling survey results show that more than 50% of users encounter such situations. The embarrassment of misplaced social interaction makes young people laugh.
Momo scenery is no longer going downhill
We all know that if a brand is going downhill, it is not only affected by external factors, but also has shortcomings in the internal structure. At that time, in order to reverse the loss situation, Momo began to rectify the internal structure, the most obvious of which was to add a large number of advertisements, the content of which was more or less rubbing the edge to attract users to settle in.
Although this marketing method did attract a large number of consumers, Momo was also criticized by the relevant units, and since then people's impression of Momo has begun to change, and it has been nicknamed "dating artifact", which has since run counter to the original intention of Momo. According to the data, It can be known that Momo's revenue is declining year by year, and compared with other social software that is in the limelight, Momo has no longer been beautiful.
In general, because Momo's current main users are the elderly group, but if you want to profit from such groups, the possibility is very small. In fact, It is normal for Momo to decline, after all, in the industry outlet, as long as there are new products, then the old products will most likely be replaced. What do you think? What do you think momo has become an exclusive social software for the elderly? Why not tell me what you think in the comments section!