Hongqi Motor released its latest sales data, and sales in January 2022 hit a record high, exceeding 42,100 units, an increase of 30% year-on-year. The growth target of the Hongqi brand in 2022 is more than 50%, and strives to achieve annual sales of 450,000-500,000 vehicles. Next, Hongqi will also launch a number of new cars to help complete the sales target, at least 5 new cars will be launched in the future, of which the most attention is the brand flagship model LS7, the new car positioning large SUV, the vehicle size is larger than Rolls-Royce Cullinan.
At present, the Hongqi brand is composed of a diversified product matrix composed of H5, H7, H9, HS5, HS7, E-HS9 and other models, including SUVs and cars, covering the high-end market of 150,000-700,000 yuan. Judging from the previous sales data, HS5 and H5 are the main sales models, with monthly sales of about 8,000-10,000 units; the flagship sedan H9 continues to sell hotly, with a stable average of 300,000 + best-selling cars, surpassing cadillac CT6 and other competitors.
Behind such achievements, on the one hand, Hongqi has strong product competitiveness, and on the other hand, it also benefits from the continuous development of the marketing level. For example, with the opening of the Winter Olympics recently, FAW Hongqi launched an action to donate Hongqi H9 to China's ice and snow glory athletes. Global sports projects help to build a more high-end and distinctive brand image, opening up new market circles.
In terms of new products, Hongqi will launch at least 5 new cars in the future, including LS7, B-MPV, new H5, H6 and HS6. Among them, LS7 is the brand flagship model, the new car positioning large SUV, the vehicle size is larger than the Rolls-Royce Cullinan, the power is equipped with a 4.0T turbocharged engine, with reference to the price of the family SUV and the same level of model, the price is expected to be about 700,000 yuan. Hongqi B-MPV, code-named C095, will be mass-produced in June this year, its appearance continues the iconic design of the Hongqi family, powered by 2.0T+8AT, and subsequently competed with Buick GL8 Aivia, Toyota Xena and other models.