To say that the folding screen mobile phone, it is estimated that it should be regarded as the most chaotic category now, the high price of the product is close to 20,000 yuan, and the cheapest product is only 5,000 yuan. And due to system support issues, the mobile phone experience of different brands is also strange. But one thing to admit is that there are more mobile phones to choose from than before, and the price is indeed a little cheaper. So which brand is the most popular in this mobile phone market today? IDC has released the share data of domestic folding screen mobile phones, and it is estimated that many people have not expected it.
The data released by IDC is the market share of Folding Screen Mobile Phones in China in 2021. According to statistics, Huawei occupies half of the country, with a market share of 49.3%. The second is the big brand Samsung, which has a weak presence in the Chinese market, with a market share of 28.8%, the third is Xiaomi, which reached 13.2%, the new brand OPPO is fourth, which also gets a 6.1% share, and the fifth is Lenovo, with a share of 0.2%. Wait, Lenovo also has a folding screen phone? This should refer to the moto Razr 5G.
I wonder what patterns you have found in this list? That is, the popularity and price of mobile phones have nothing to do with each other. Huawei, which has the highest market share, has only two products, the Huawei Mate X2 and the Huawei P50 Pocket, both of which are not cheap in price, but have the highest market share. This may be because the Kirin 9000 can still play on the one hand, and on the other hand, because HarmonyOS does the best job of adapting to the folding screen. Of course, there is another reason, that is, it and Samsung have monopolized this market for a long time.
Samsung's share in the folding screen market is also very high, which is in contrast to Samsung's overall situation in China. The layout of Samsung and Huawei is very similar, there are two models of galaxy Z Fold3 and Galaxy Z Flip3, and the layout is more comprehensive than Huawei, after all, when the Huawei P50 Pocket is listed, there is only one week left in 2021. In addition, Samsung's third-generation folding screen mobile phone, although cheaper, is also a relatively expensive model in the entire market, and its characteristics are the same as Huawei's, that is, it is well adapted.
At present, there are only three models of vertical folding screen mobile phones, namely Huawei P50 Pocket, Samsung Galaxy Z Flip3 and Moto Razr 5G. Obviously, these three products will be very popular, moto can even be famous with its only folding screen mobile phone, and Samsung and Huawei should be regarded as different in comparison, showing different styles. In contrast, brands like Xiaomi that only have horizontal folding screen products, if they can complete the product line, may be able to make the market share further.
The design concept of the product itself may be equally important relative to the price. A typical example of this is OPPO Find N, although this mobile phone also has a certain price advantage, but the core selling point is the design of the product, the miniaturized folding screen has both one-handed control and the advantages of a large screen, so although it has only been sold for half a month in 2021, it can reach 6.1% of the share in the data statistics, which has to be impressive.
To sum up, folding screen mobile phones should be regarded as a relatively special category, in fact, strictly speaking, many consumers have not yet figured out what such mobile phones can do. For example, can its large screen bring a better experience? In fact, not necessarily, after all, the Android tablet itself does not have any advantage in ecology. The expensive and special nature of the folding screen mobile phone itself has probably become part of the selling point. Therefore, this year's folding screen mobile phone market, there may be many changes, after all, how to use this type of mobile phone, it is difficult for someone to give a conclusion.