Cover news reporter Yang Fan
Recently, on the occasion of the Spring Festival of the Year of the Tiger, the "Great Three Kingdoms Chronicle Exhibition" of Chengdu Wuhou Ci Museum won the "2021 China Museum art museum poster design annual promotion activity" annual top ten works award, "2021 Excellent Public Cultural Space Case - Wenbo Art Space" award, "Chengdu Life Aesthetics Award" and other honors, in order to continue to export Chengdu's local culture.
It is understood that under the guidance of the State Administration of Cultural Heritage, the Sichuan Provincial Bureau of Cultural Relics, and the Chengdu Municipal People's Government, sponsored by the China Cultural Relics Exchange Center, the Propaganda Department of the Chengdu Municipal CPC Committee, and the Chengdu Municipal Bureau of Culture, Radio, Film, Television, and Tourism, and undertaken by the Wuhou Ci Museum in Chengdu, the "Great Three Kingdoms Chronicles Exhibition" brings together more than 160 pieces (sets) of fine cultural relics from 18 provinces, municipalities, autonomous regions, and 36 cultural and museum units in China. A contemporary Romance of the Three Kingdoms with a Chengdu flavor. During the exhibition, 1,416,160 visitors were received throughout the exhibition, which triggered a heated discussion.
On January 24 this year, the results of the "2021 Annual Promotion Activity for poster design of chinese museums and art galleries" guided by the China Cultural Relics Exchange Center and sponsored by museum headlines were announced, and the poster of the "Great Three Kingdoms Exhibition" submitted by the Wuhou Ci Museum in Chengdu won the annual top ten works award.
The event comprehensively displayed the visual achievements of Chinese museums, art galleries and related cultural and art institutions in poster design in 2021, with a total of 311 groups of posters participating in the annual promotion exhibition, more than 30,000 people participating in the pre-voting and commenting online, and hundreds of experts voting and judging. After the voting of the masses and industry experts, the poster of the "Great Three Kingdoms History Exhibition" stood out in the selection of layers and ranked among the top ten.
The "Three Kingdoms Exhibition" series of posters is divided into main visual posters and cultural relics posters. The main visual poster takes Guan Gong's original hand-drawn drawing as the main image, using symbolic design elements such as galloping war horses, armor and armor, green dragon crescent knife, red and gold color scheme supplemented by water ripples, and cleverly matching the atmospheric and energetic writing style "Chronicles of the Great Three Kingdoms" exhibition title, showing the magnificent momentum of the heroic era, awakening the audience's historical memory and heroic feelings, and striving to let the audience truly feel the magnificent storms and turbulence of the Three Kingdoms period.
A group of eight cultural relics posters, selecting representative fine cultural relics as the design language, grasping the charm of cultural relics, refining the theme copy, interpreting the historical information and stories behind the cultural relics, illustrating and presenting key exhibits such as Jiang Wan's hook, seven-story Pavilion Tao Canglou, copper carriage and horse honor guard, copper wisp jade clothes, etc., leading the audience to intuitively perceive the strong historical and cultural atmosphere and rich and diverse exhibition content, and conduct a dialogue with cultural relics through time.
In addition, under the joint guidance of the Public Service Department of the Ministry of Culture and Tourism and the Steering Committee of the Shanghai Citizens' Cultural Festival, sponsored by the Shanghai Municipal Bureau of Culture and Tourism and the People's Government of Pudong New Area, and undertaken by the Publicity Department of the Pudong New Area Party Committee (Bureau of Culture, Sports and Tourism), the "2021 Yangtze River Delta and Some Cities in the Country's Most Beautiful Public Cultural Space Competition" was recently announced, and the exhibition space of "Three Kingdoms Cultural Showroom and Green Rain Xuan" submitted by Chengdu Wuhou Ci Museum won the "2021 Excellent Public Cultural Space Case - Cultural and Art Space" award.
"Three Kingdoms Culture Showroom and Green Rain Xuan" is the exhibition space of the "Romance of the Three Kingdoms Exhibition" held by Chengdu Wuhou Ci Museum in 2021. The "Romance of the Three Kingdoms Exhibition" fully takes into account the echo between the exhibition hall, the garden space and the venue building, and distributes the upper and lower parts in two exhibition halls, of which the first part is in the Three Kingdoms Culture Exhibition Hall and the next part is in the Green Rain Pavilion Exhibition Hall.
The outdoor unified use of theme walls and curtains to create an exhibition atmosphere, the curtain adopts the original hand-painted gilded veil of the heroes of the Three Kingdoms, which also fits the theme of the "Hero's Era" in the previous part. In the next prologue, a round halo background on the red wall, the sacred and majestic bronze statue of Guan Yu sits in the center, with the metal three-dimensional characters on the left side of the wall "Forever Three Kingdoms", a very tense display scene, bringing a strong visual impact and emotional resonance to the audience. The design of the exhibition hall in the first part presents the magnificent style of traditional classics, and the design of the second exhibition hall shows the contemporary lively art bits, the linkage between ancient and modern, trying to create an exhibition hall with a sense of ceremony that can be seen, heard and touched.
Also on January 24, the results of the "Chengdu Life Aesthetics Awards" held by YOU Chengdu were announced, and the "Exhibition of the Three Kingdoms" of the Chengdu Wuhou Ci Museum won the "Chengdu Inspiration Award". The reason for the award is that the culture of the three countries has rich heritage resources and social foundation in Chengdu. The "Great Three Kingdoms Chronicle Exhibition" came to Chengdu and was exhibited at the Wuhou Ancestral Hall in Chengdu, which is known as the "Holy Land of the Three Kingdoms", creating a good atmosphere of integration, and the two complement each other and have special significance.