Recently, the CBA has exclusively authorized Hangzhou Mammoth Technology Co., Ltd. to create and distribute CBA "digital collections", the former becoming the first batch of top sports IP in China to embrace digital art. The first 40,000 copies of the CBA's official digital collection blind box, priced at 29.9 yuan, sold out in 0.8 seconds.
In the future, CBA Digital Collection will adhere to the CBA brand upgrade strategy, fully integrate the two themes of national tide and public welfare, and bring the latest and coolest basketball digital experience to all fans through derivative illustrations, 3D and audio and video works created based on CBA elements. At the same time, Mammoth Technology will continue to develop more digital collections with other sports IP.