The Beijing Municipal Bureau of Press and Publications announced the list of physical bookstore support projects in Beijing in 2021 this month, and 272 physical bookstores received project funding support.
Among them, 148 bookstores were given rent subsidies, 99 bookstores such as SKP RENDEZ-VOUS, Codeword Bookstore, Sanlian Taofen Bookstore Art Museum Main Store, Beijing Renyi Drama Bookstore, and Humanistic Archaeology Bookstore were given demonstration bookstore rewards, 10 bookstores such as Wangfujing Bookstore, Zhongguancun Book Building, "Space Dream" Xinhua Bookstore (Space City Store), and Beijing Book Building were given transformation and upgrading incentives, and 14 bookstores such as Xiyuetang and Yonghe Bookstore were encouraged to "enter colleges and universities, enter shopping malls, and enter parks". Subsidies were given to 2,151 reading and related cultural activities organized by 142 bookstores.
Humanistic Archaeology Bookstore Find your way through books
One of the demonstration bookstores
After walking east from the northeast exit of Huayuanqiao Subway Station to Sanhuqiao South Road in Haidian District, follow this path all the way north, and you can see the Humanistic Archaeology Bookstore on the west side of the road. There is no coffee dessert music creation, except for a set of tables and chairs in the front desk and corner, located in two rooms on the first floor, "heaven and earth" are full of books.
This seemingly traditional, understated, unpretentious bookstore is beautiful in the hearts of readers. Against the cold wind, readers come here to look for books and buy books. Mr. Bian, who has always paid attention to ancient books, used to often go to Chinese bookstores, and when he accidentally learned about the humanistic archaeology bookstore, he was like digging up a treasure: "Here is very appetizing to me, it is very complete, I just bought a copy of "Notes on water classics". Mr. Liu, who is engaged in the IT industry, likes to read historical and cultural books, he started 5 books: "The book is written by the author for a long time, I read it, I absorbed his ideas, and the book can expand my spiritual field." We have overseas teams doing R&D together, and I'll talk to them about Chinese culture. ”
Hong Xia, the director of the Humanistic Archaeology Bookstore, is busy sorting out the shelves, finding books for readers, and checking out. Hong Xia is 35 years old, thinking back to that year, because of her love for bookstores, she studied history at Capital Normal University and came to the Humanities and Archaeology Bookstore to work part-time during her schooling, and then returned to work in this bookstore, becoming a store manager a few years later.
The Humanistic Archaeology Bookstore was once rated as a featured bookstore, and in 2021, it was awarded the Demonstration Bookstore Award. How can you do a good job in the bookstore and let readers come to the bookstore? Hong Xia said: "The way out of our bookstore is the way to be forced out, and we find a way out of the books." ”
Our readers are more professional, graduate students studying history, practitioners of history and archaeology, and enthusiasts who are enthusiastic about this aspect with the museum fever archaeology fever in recent years, serving this part of the specific population, bookstores work the profession. Hong Xia said that the largest category of bookstores is the history category, focusing on vertical subdivision: "All categories of archaeology are involved, and each region has a separate bookshelf, like the Archaeology Association in Henan, and the two groups of bookshelves are not enough." Like this horizontal row, it is a shelf of ancient scripts, involving oracle bones, simple bows, epitaphs, inscriptions, and ancient characters. Next to the bookshelf is an art class, involving grotto murals and so on. And this side is all about the Silk Road and so on. ”
The two rooms on the first floor have a floor area of 125 square meters and hold 103 bookshelves with up to 11,000 kinds of books. The limited space does as much as possible, and the humanistic archaeology bookstore has ingenious ideas for the use of books and space. "There is only one book on the shelves of each type, because the store really can't put it down, many books are placed in the warehouse, if you want to discuss the books, the store must have 14,000 to 15,000 volumes, because some books are more than 10 books." Hong Xia said that every month the bookstore will also ensure a certain amount of new books on the shelves: "Archaeology every year about 800 to 1,000 kinds of new books, we will choose 600 to 800 kinds into the bookstore, at the end of each month or the beginning of the second month, we will launch archaeology bookstore book news, including the current month to the store bibliographic information." ”
There is no waste of space in the bookstore, the shelves are almost to the ceiling, and the spacing between the rows of bookshelves has shrunk to a small amount. "This bookshelf is called the 'vegetable' character shelf", each bookshelf hangs a sign with a word written on it, Hong Xia said, in order to facilitate the positioning of the book, from using 26 letters to use the "Thousand Character Text" to name 103 bookshelves: "Now from the heaven and earth Xuanhuang to the push to give way." ”
The bookstore also operates online and offline simultaneously. The Humanistic Archaeology Bookstore has operated an online bookstore for many years, breaking the limitations of geography and storefronts. For archaeology, cultural and other groups, the store also launched a customized service, Hong Xia said: "They want a series or special topic, I come to collect information, sort out the book list, if the batch of books to want more, my price is a little cheaper." ”
Not all popular bookstores have to try, such as live streaming with goods, humanistic archaeology bookstores have not done it. "Keep the heart", in Hong Xia's view, the humanistic archaeology bookstore has a certain threshold, and has always insisted on weibo and WeChat public account for online promotion, "Weibo has 320,000 followers, although not much, but as a bookstore I am very proud, gathered is a group of very vertical crowd." The published articles are all detailed text, readers can slowly read, understand whether the book is really needed, and then go to the order, rather than I three words and two words 10 minutes to push 10 books this fast consumption. In Hong Xia's view, the books here are not bestsellers, but long-selling books: "After 10 years and 20 years, there are still people looking for this book and learning from it, which can stand the test of time and withstand accumulation." ”
The love of history and bookstores in her bones has supported Hong Xia all the way to the present. In the past ten years, the Humanistic Archaeology Bookstore is still at this address, and Hong Xia has also witnessed the development of the bookstore from the earliest 30 square meters of storefront to bookstores and office spaces, with 156 square meters upstairs and downstairs. "The rent here is lower, the current rent is 4 yuan a flat, the reason why we have not moved is because we can't afford to move." Rent subsidies in beijing's physical bookstore support projects can alleviate some pressure. ”
"All the roads are step by step", Hong Xia "tossed" in the bookstore in a small area: "This is our only set of tables and chairs, so that readers can sit and read books and rest." The tablecloth is a cultural creation that we have cooperated with the Sichuan Provincial Institute of Cultural Relics and Archaeology, which could have been very large and could have been opened, but the table was folded up when it was small. ”
On the road of "tossing", Hong Xia came up with a lot of ideas, maybe 2022 can achieve some. For example, in order to make the value of the books in the bookstore greater, Hong Xia said: "Give me 10 square meters, I can change a batch of books for half a month to do a special topic, toss out a small exhibition, like murals, grottoes, bronzes, ceramics, etc., or a certain area, I can select 10 books and 20 books, readers can learn about a region, a piece of history or an artifact." Due to the limited reading activities of the venue, the borrowing service proposed by readers, Hong Xia is also pondering, "I think the society needs to have a bookstore, and many times it is some spiritual beliefs that support me to go on." The phrase that our family has always said is 'reading and learning archaeology', and we have a lot to do. ”
Free Museum Bookstore Small world connects with nature
Flowers and plants dot the bookshelves, and naturalist paintings let people see the beauty of all things... On a cold winter day, I push open the door of the Free Museum Bookstore (Fucheng Store), as if I am away from the hustle and bustle of the city in an instant, and open a time of solitude with nature.
Mr. Yu's children are reading a book about insects. Mr. Yu said that they come to the bookstore every week, "there are a lot of books on natural sciences here, I hope to let children have more contact with nature." ”
Guo Lin, the manager of the Fucheng store of the self-contained museum bookstore, takes care of the books on the shelves and looks after the flowers and plants in the store. Guo Lin studied art design, she has been interested in nature since she was a child, so she often came to this bookstore to read books and participate in activities, "Later, when I saw the recruitment information, I applied for a job, and became a member of the bookstore from a reader." ”
In Guo Lin's view, the biggest feature of the self-museum bookstore is the natural, it is not just a bookstore, in this small world, nature is so close and so beautiful: "The English name of the self-museum bookstore is IF Garden, our concept is 'back to nature, facing the city', the bookstore as a bridge between the city and nature, readers and nature, to feel the charm of nature." ”
There are more than 1,000 kinds of books and more than 3,000 books in the Zi Museum Bookstore (Fucheng Store), and these books look beautiful.
Guo Lin introduced that the books in the store are divided into the universe, earth, organisms, humans, and evolution according to major categories, and are divided into plants, animals, insects, oceans and geology according to subcategories. "I think reading books on the Internet is not the same as holding books in your hand, especially many picture books, children's pop-up books, cave books, and it will be better to feel like reading physical books."
The Free Museum Bookstore also hosts a variety of nature-related activities to take readers into nature. The bookstore hosts more than 100 online and offline events a year, with different themes each month, including Thanksgiving Month, Health Month, Dream Month, etc.
Some butterfly specimens can be seen at the window of the bookstore, and Guo Lin said that this is the butterfly theme activity during last year's "Dream Month": "Here, the children observed the process of one-year-old insects to five-year-old insects, and saw them break through the cocoon into butterflies. ”
The rapeseed planted in the pot was left over from another observation experience. "I originally wanted to watch the rape blossom with the little readers, but the rapeseed was bitten by the insects and had several holes", Guo Lin said with a smile, this special episode opened another experience: "From sitting and waiting for the rapeseed to blossom to the rapeseed defense battle, preparing a magnifying glass and tweezers, calling on the young readers to catch the insects." ”
As the store manager, Guo Lin is also planning the development of bookstores in the new year, "through rich featured books, exquisite and chic cultural and creative products, and various forms of museum activities, better make the natural bookstore present in the public's vision." Guo Lin also has a wish, hoping that more and more people will understand the museum: "Readers can come to the bookstore to get to know the ore, observe the seeds of various plants, touch the shell of the water ant, and then learn about the relevant knowledge through books." I hope that everyone can maintain their curiosity and desire to explore nature. ”
"Space Dream" Xinhua Bookstore (Space City Store)
One of the bookstores for transformation and upgrading
"Look, there are a lot of planets on the wall, and the astronaut model here is so cute..." Walking into the "Space Dream" Xinhua Bookstore located in the Space City of Haidian District, readers will be attracted by these aerospace elements.
The "Space Dream" Xinhua Bookstore, a community culture parlor, opened by Beijing Distribution Group, is the first Xinhua bookstore to enter the courtyard of The Space City, opening in September 2020.
In the children's area, there are young readers sitting next to rocket models reading books, and some young readers choose cushions for space and space patterns to turn over their favorite books.
"Children can read books by themselves and increase their knowledge, and the bookstore gives children a quiet place to learn", Mr. Yang in addition to bringing his children over, he himself also enjoyed a period of reading time here: "Many people living in this courtyard are engaged in aerospace work, and there are relatively more aerospace books here." ”
Ms. Liu also often brings her children to this Xinhua bookstore: "The theme of space is very novel, and there will be speeches, recitations, and space-themed activities here, and children can participate." For children, her favorite is the detective reasoning book: "Usually when you come on Sunday, you have to soak for several hours as soon as you enter the bookstore." ”
"Space Dream" Xinhua Bookstore has a special design from the category of books to reading activities and cultural creations.
As soon as you enter the gate, you will see a long corridor for aerospace science popularization. Dong Hang, director of the "Space Dream" Xinhua Bookstore (Space City Store), introduced: "These are scientists who have made great contributions to the mainland's aerospace industry, such as Qian Xuesen, Deng Jiaxian, Wang Daheng, Cheng Kaijia, Yu Min, etc. ”
"Here is more special is the aerospace bookshelf", the reading area of the books have philosophy and social sciences, literature and art, life encyclopedia and other categories of thousands of books, Dong Hang said: "In the category of books, we take the party and government as the mainstay, aerospace as a supplement, highlighting the characteristics of aerospace. Because in the space city, serving the scientific and technological staff here, this row of bookshelves are all aerospace. In addition, if there is a need for group purchase, send us a catalog, we can also accompany the book according to the order, delivery to the door. ”
Aerospace elements are also reflected in many details. "Xinhua Time in other Xinhua bookstores has been renamed 'Space Energy Station' here." In addition, cultural creation is also loved by readers, Dong Hang said: "You see these cups, ornaments, badges, toys, notebooks, etc. have aerospace characteristics. ”
In addition, the bookstore has organized many special events related to aerospace. Dong Hang said: "For example, we and the relevant departments of the Space City jointly made the release of the new book "The Journey of the Back of the Moon". In the "Space Anchor" activity, record the voices of children and take them to space. ”
The bookstore has only been open for less than a year and a half. In the new year, the store manager Dong Hang has this idea: "Around the theme of space dreams and aerospace, we will enrich the variety of books and add more science and technology books for the science and technology personnel of the space city." At the same time, more and more interesting activities will be carried out to let the children of the space city understand the knowledge of aerospace, so that this place will become a paradise for them to read and learn leisure, and perhaps it will also become the place where their space dreams begin. ”
Background link
Bookstores with different styles and rich themes are located in all corners of the capital. As of the end of November 2021, there were 2,042 physical bookstores in Beijing, an increase of 48 over 2020, an increase of 2.4%, and the number of physical bookstores available to 10,000 people reached 0.93.
In 2021, Beijing clarified and refined the support policies for physical bookstores for the first time, promoting the return of physical bookstores to their main business and improving the level of refined management. The threshold of the support policy is clear: physical bookstores that take the operation of publications as the main business and continue to operate for more than 1 year; the operating area of physical bookstores is not less than 30 square meters, and the operating area of publications exceeds 50%; and the publications on the shelves are not less than 2,000 volumes, and the varieties are not less than 500. Among the physical bookstores that received support in 2021, in terms of the number of varieties, 73% of the bookstores sold more than 5,000 copies of publications on the shelves.
It is worth noting that on the basis of the selection of featured bookstores and the most beautiful bookstores in the past, the focus of beijing physical bookstore support in 2021 is to take the evaluation and promotion of excellence as the engine to promote the transformation of the industry's development mode from scale and speed to quality and efficiency, and promote the connotative development of bookstores. Among the bookstores that received support, 66% of the bookstores whose publication sales exceeded more than half of the store's annual turnover.
Vigorously supporting the establishment of physical bookstores in important areas such as dense crowds and concentrated enterprises is also a major focus in 2021. As of November 2021, there are 357 "shopping mall bookstores, campus bookstores, and park bookstores in the city." Among them, 14 newly opened high-quality bookstores that "enter the mall, 4 enter the school, and enter the park" have been supported.
Beijing encourages the development of "Bookstore +", taking the renewal and upgrading as the driving force, encouraging bookstores to seek innovation and change, and excavating and cultivating new business growth points. At present, the upgrading and transformation of physical bookstores in Beijing has become the mainstream, and there have been special models such as "combination of library and store", "combination of factory and store", "bookstore + classroom" and "bookstore + cultural tourism", which has promoted the three-dimensional and multi-dimensional cultural consumption with readers as the core, and the physical bookstore has shown a new style of scale, specialization and specialization.
In addition, increasing efforts to support physical bookstores to hold reading activities is also a direction for Beijing's support for physical bookstores.
In 2022, Beijing will explore the cultural endowments and spatial endowments of bookstores as urban public reading facilities, promote the transformation and upgrading of physical bookstores in the capital, innovate and develop, and create a better reading product, space service and activity system.