Text/Forbes China
Image source: Visual China
The latest news, Great Wall Motor "ARTE · FUTURO"Brazil Factory Handover and Strategy Launch Ceremony was held in Brazil. Great Wall Motors officially accepted the Plant in Iracemapolis, Brazil, which is expected to be put into operation in the second half of 2023 after intelligent and digital transformation and upgrading, with an annual production capacity of 100,000 units, and will radiate throughout Latin America in the future. At the same time, Great Wall Motors released the core market strategy of Brazil: in the next 10 years, it will invest more than 10 billion reais (about 11.5 billion yuan) to deepen the layout of the local industrial chain, build local technology enterprises, focus on electrification and intelligence, and strive to become a leading brand of new energy vehicles in the Brazilian market.
It is understood that Great Wall Motors launched the GWM brand and the Euler brand in the Brazilian market, the GWM brand will introduce three categories of tanks, Haval, great wall cannon brands, Euler positioning high-end pure electric brand; the next 3 years will be launched in Brazil 10 100% equipped with new energy power products, including 4 pure electric vehicles and 6 hybrid vehicles, the first product is scheduled to be listed in the fourth quarter of this year. Great Wall Motors' products in the Brazilian market are all intelligent vehicles, and all products will be equipped with the Internet of Vehicles, L2 level intelligent driver assistance systems, and will launch the first 5G car in the Brazilian market.
According to the data, the Brazilian automobile market belongs to one of the top ten markets in the world, and the market potential is huge from the current car ownership. As the leading market in Latin America, Brazil has a sound automobile industry foundation, which is the strategic support for the global development of Great Wall Motors.
In the Brazilian market, Great Wall Motors introduces leading new energy and intelligent products. At the same time, in the next 10 years, it will invest about 11.5 billion yuan to deepen the ecological layout of science and technology. Great Wall Motor's related investment in Brazil will create 2,000 direct jobs in the local area.
In terms of supporting systems, Great Wall Motors will lay out a deeply localized industrial chain, make local investment in key components in stages, cooperate with local suppliers globally, and reach a localization rate of more than 60% by 2025, and will invest in local charging networks to achieve charging outlets covering core cities in Brazil. At the same time, Great Wall Motors will increase technology research and development, establish a Latin American intelligent research and development base, carry out local development in the field of intelligence and vehicle networking, develop intelligent technology for Latin American regional scenes and driving habits, recruit and cultivate local talents in the field of cleaning and intelligence in Brazil, and actively promote the concept of green environmental protection.
![Sales of many car companies fell sharply In April, the ranking changed greatly, who are in the top ten of the list?[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)