On January 26, President Xi Jinping sent a congratulatory letter to the first Global Media Innovation Forum, raising high expectations for the media to promote the Olympic spirit and promote the development of Olympic winter sports.
Before sending a congratulatory letter to the Global Media Innovation Forum hosted by the Central Radio and Television Corporation, on October 25, 2021, the 100-day countdown to the Beijing Winter Olympic Games, the CCTV Olympic Channel and its digital platform of the Central Radio and Television Corporation were launched, and General Secretary Xi Jinping sent a congratulatory letter, placing great expectations on the Success of the Olympic Channel and its digital platform. At the beginning of this year, when General Secretary Xi Jinping inspected the preparations for the Winter Olympics in Beijing, he came to the main media center and put forward clear requirements for Shouzheng's innovative publicity and coverage of the Beijing Winter Olympic and Paralympic Games.
Less than four years after the establishment of the Central Radio and Television Corporation, General Secretary Xi Jinping has sent congratulatory letters five times to encourage, guide and hope for the work and development of the station! It also emphasized the goal of CCTV twice - to build a new type of international first-class mainstream media with strong leadership, communication and influence.
Strive to spread the Beijing Winter Olympics as soon as possible
The first Global Media Innovation Forum opened in Beijing on January 26 with the theme of "Winter Olympics of Shared Technology". In his congratulatory letter, President Xi Jinping hoped that the guests would gather wisdom and discuss, exchange and share, help to show the unique charm of ice and snow sports, carry forward the Olympic spirit, and jointly promote the development of Olympic winter sports.
On October 25, 2021, when sending a letter congratulating the CCTV Olympic Channel and its digital platform on the launch of the CCTV Olympic Channel, the general secretary said: "I hope that you will be upright and innovative, wonderfully present the unremitting self-improvement and self-transcendence of ice and snow athletes in China and other countries in the world, deeply explain the concept of green, shared, open and clean Olympic Games, and comprehensively display the wonderful, extraordinary and outstanding Olympic new chapter of the Beijing Winter Olympic Games and the Winter Paralympic Games." I hope that you will actively advocate the concept of healthy life, pay attention to the development of mass sports and youth sports, and contribute to promoting the construction of China's sports power. ”
On January 4, General Secretary Xi Jinping came to the National Speed Skating Hall in Beijing to inspect the preparations for the 2022 Winter Olympic and Paralympic Winter Games, and he asked for more Chinese elements to be integrated into the operation and management, making it an important window to show the unique charm of Chinese culture and a beautiful business card to show the development of ice and snow sports on the mainland. In the main media center, the general secretary asked for a good job in all operations, services and guarantees. During the cordial exchanges with reporters and representatives in the media work room, the general secretary encouraged everyone to tell the Chinese story well, spread the Chinese voice, and strive to spread the Beijing Winter Olympics as soon as possible. We must further enhance our cultural dissemination, news influence and national soft power by running such large-scale international events.
△ On January 4, General Secretary Xi Jinping inspected the preparations for the Winter Olympic Games in Beijing.
As the only "Double Olympic City" in the world to host the Summer and Winter Olympic Games, Beijing will make a unique contribution to the international Olympic movement. From General Secretary Xi Jinping's requirements for media reports, it can be seen that carrying forward the Olympic spirit and telling the Chinese story well are the two main lines of reporting on the Beijing Winter Olympics.
The intertwining of the century-old changes and the century epidemic situation requires the vast number of media to break through innovation, unity and cooperation
The Beijing Winter Olympics is the first global comprehensive sports event to be held as scheduled since the outbreak of the new crown pneumonia epidemic. General Secretary Xi Jinping pointed out that due to the impact of the epidemic, the on-site viewing of the Beijing Winter Olympic and Paralympic Games has been greatly restricted, and news dissemination is more important than in previous sessions.
How to tell the story of the Beijing Winter Olympics? How can we fully present a wonderful, extraordinary and remarkable new Olympic chapter? There are several key words in this, one is innovation. With the spirit of innovation, we will assume the mission responsibility, promote the global expression, regional expression and differentiated expression of Chinese stories and Chinese voices, and enhance the affinity and effectiveness of international communication. At present, the role of technology in media communication is becoming more and more important, which also requires the media to carry out breakthrough innovation, provide excellent video news reports to customers, help the world to experience and watch the Winter Olympic Games more directly and closely, and continue to promote the progress of the audiovisual experience of the Olympic Movement.
Second, it is necessary to carry forward the spirit of unity and cooperation. At present, the intertwined impact of the century-old changes and the epidemic situation of the century requires the media to unite and cooperate, change and innovate, jointly create an objective, fair, positive and healthy public opinion environment, give full play to the role of disseminating the Olympic movement and carrying forward the Olympic spirit, and promote human society to eliminate estrangement, enhance consensus, and strengthen unity.
China has made preparations for the Winter Olympics
This series of instructions and requirements of the general secretary is an important guide for journalists to further tell the story of the Beijing Winter Olympics, so that the media feel inspired, encouraged, and more shouldered with responsibility. The Winter Olympics, shared globally. Showcasing the charm of ice and snow, the world is waiting for it. China has made preparations for the Winter Olympics.
On January 4th, the main media center officially launched trial operation, the main media center includes the main news center MPC and the international broadcast center IBC two major functions, is the registered print media and broadcasters of the game headquarters, is the Beijing Winter Olympics Organizing Committee, the International Olympic Committee and the national Olympic Committee official information release center, is the media service headquarters and media traffic center. From January 24, the main media center will be operating for 24 hours, providing the media with various facilities and services required for event coverage, such as technology, language, transportation, catering and commercial facilities. Among them, the largest main press conference hall covers an area of about 930 square meters, can accommodate 380 people to attend, and is equipped with simultaneous interpretation services in 8 languages.
The Central Radio and Television Station has always been committed to disseminating the Olympic movement and showing the charm of the Olympic Games by innovative means, and innovation has always been the main tone and main theme of the work of the general station. The main station will undertake the international public signal of six sub-events of the Beijing Winter Olympic Curling, Veneer U-shaped Venue, Freestyle U-shaped Venue, Freestyle Aerial Technique, Freestyle Snow Technique and Snowboard Parallel Giant Slalom, as well as the international public signal production tasks of all competition events of the Beijing Winter Paralympic Games, the opening and closing ceremonies, and the two award squares, which is the first time that mainland media institutions have participated in the production of public signals for Winter Olympic Games events. At the same time, the main station will also use the world's leading 8K technology to produce public signals for opening and closing ceremonies, freestyle skiing and snowboard jumping, speed skating and other projects, and will realize the first Olympic games in history to be broadcast in 4K.
Under the guidance of the congratulatory letter of the General Secretary, the general station will deeply excavate the cultural and spiritual connotation of the Olympic movement and comprehensively display the wonderful, extraordinary and outstanding Olympic new chapter of the Beijing Winter Olympic Games and the Winter Paralympic Games.
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Tell the Story of China Well and promote people-to-people communication to the future together
Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has repeatedly stressed the need to enhance the mainland's international communication power and tell the Chinese story well. On May 31, 2021, general secretary Xi Jinping stressed when presiding over the 30th collective study of the Politburo of the Central Committee that it is necessary to carry out various forms of people-to-people exchanges in depth and promote people-to-people exchanges and people-to-people ties between the mainland and other countries through various channels. Hosting a large-scale international event such as the Olympic Games undoubtedly provides an important opportunity to tell the story of China. Specifically, it includes telling the story of preparing for the Beijing Winter Olympics and the Winter Paralympic Games, as well as the story of the hospitality of the Chinese people.
Since the preparation of the Beijing Winter Olympic Games, we have always adhered to the concept of green Olympic Games, shared Olympic Games, open Olympic Games, and clean Olympic Games, highlighting the characteristics of science and technology, wisdom, green and thrift. Whether it is a new venue or a venue renovation, it is emphasized to pay attention to comprehensive utilization and low-carbon use, and integrate various functions such as sports events, mass fitness, culture and leisure, exhibition and display, and social welfare. For example, in terms of venues, the Beijing Winter Olympics have made the most of the legacy of the venues of the 2008 Olympic Games. In addition, the land heritage has also been used. Beijing Winter Olympic Village, main media center, etc., these uses of land were reserved in 2008.
Chinese people are known for their hospitality. For example, in terms of volunteer service, according to statistics, since the opening of the global recruitment channel for volunteers for the Winter Olympics on December 5, 2019, more than 1 million people have applied for registration. Among them, the vast number of young people are the main force of volunteers. Many of the athletes, media reporters and spectators who participated in the test match gave high praise to the volunteer team. They are full of vitality, careful and enthusiastic, do not refuse to come to all kinds of difficulties and problems, handle them in an orderly manner, show the world the image of Chinese people's enthusiasm, warmth and hospitality, and also make people full of confidence in their wonderful performance at the Beijing Winter Olympics. IOC President Bach also thanked China for its warm hospitality and thoughtful arrangements for the IOC and athletes from all over the world.
All along, General Secretary Xi Jinping has used sports to promote the friendship between the country and the people, promote the development of the Olympic movement, tell the story of Chinese sports, and carry forward the Chinese sports spirit. The general secretary's important instructions and specific requirements for the media coverage of the Beijing Winter Olympic Games are not only to focus on the current situation, give full play to the role of the media, and strive to create a credible, lovely, and respectable image of China; it is also necessary to strengthen international sports exchanges and cooperation through the Olympic movement and cultural dissemination, and promote mutual learning between the mainland and all countries in the world, people-to-people ties, and work together for the future.