Hohhot, January 27 ( Xinhuanet) -- On the morning of January 27, the Department of Culture and Tourism of the Inner Mongolia Autonomous Region held the 2022 Inner Mongolia Publicity Week Of the Northern Ice and Snow Tourism Overseas Promotion Season at the Inner Mongolia Radio and Television Station Rong Media Center, and the Inner Mongolia Ice and Snow Tourism Publicity Week officially kicked off.
Inner Mongolia Ice and Snow Tourism Publicity Week coincides with the Spring Festival of Traditional Chinese Festival, the Autonomous Region Department of Culture and Tourism will give full play to the advantages and cultural characteristics of Inner Mongolia's winter tourism resources, on the basis of traditional winter ice and snow tourism and sports, highlight folk customs, performing arts, gastronomy and other projects, and present Inner Mongolia's unique ice and snow tourism resources and colorful ice and snow tourism products to audiences and tourists at home and abroad. At the same time, the ice and snow tourism will be cultivated into a new growth point, integrated into folklore, performing arts, cultural creation, intangible cultural heritage, gastronomy and other projects, to make up for the shortcomings of the winter cultural tourism industry, improve the participation and experience of tourists, give new connotations to winter tourism, turn "cold resources" into "hot industry", create a unique full spectrum of ice and snow tourism destinations, and realize the fire of Inner Mongolia tourism from east to west and heat up all year round.
During the Inner Mongolia Ice and Snow Tourism Publicity Week, Inner Mongolia will carry out the promotion of Inner Mongolia's ice and snow tourism tourism in an all-round and multi-level manner to more than 40 Chinese cultural centers and tourism offices overseas, as well as our embassies and consulates abroad, overseas central media, Internet enterprises and other platforms, such as large-scale ice acrobatics "Hulunbuir Love", "Tasteful Inner Mongolia" Food Tour and "Ice and Snow Small City Arshan", to carry out all-round and multi-level inner Mongolia ice and snow tourism publicity and promotion, and further improve the popularity and influence of Inner Mongolia cultural tourism at home and abroad.
The press conference focused on a number of winter tourism golden routes in Inner Mongolia, scenic winter tourism internet celebrity punch cards and New Year boutique performances for the benefit of the people, as well as winter tourism special activities held in various parts of Inner Mongolia.