On January 28, the Southern + reporter learned that Great Wall Motors officially accepted the Plant in Iracemapolis, Brazil, and after the factory was upgraded by intelligent and digital transformation, it is expected to be put into operation in the second half of 2023, with an annual production capacity of 100,000 units, and will radiate the entire Latin American region in the future.
At the same time, Great Wall Motors released the core market strategy of Brazil: in the next 3 years, it will launch 10 models of 100% new energy power products in Brazil; in the next 10 years, it will invest more than 10 billion reais (about 11.5 billion yuan) to deepen the layout of the local industrial chain, build local technology enterprises, focus on electrification and intelligence, and strive to become a leading brand of new energy vehicles in the Brazilian market.
The Brazilian auto market is one of the top ten markets in the world, and the market potential is huge from the current car ownership. As the market leader in Latin America, Brazil has a well-established automotive industry base. At present, Great Wall Motors is accelerating the process of technological upgrading and globalization, and in the process of global layout, Brazil will be used as a strategic market, and with this as the center, the curtain will be opened on the entire Latin American market.
It is understood that Great Wall Motor will invest 10 billion reais (about 11.5 billion yuan) in the next 10 years to deepen the ecological layout of science and technology. Great Wall Motor's related investment in Brazil will create 2,000 direct jobs in the local area.
In terms of supporting systems, Great Wall Motors will lay out a deeply localized industrial chain, make local investment in key components in stages, cooperate with local suppliers globally, and reach a localization rate of more than 60% by 2025, and will invest in local charging networks to achieve charging outlets covering core cities in Brazil.
At the same time, Great Wall Motors will increase technology research and development, establish a Latin American intelligent research and development base, carry out local development in the field of intelligence and vehicle networking, develop intelligent technology for Latin American regional scenes and driving habits, recruit and cultivate local talents in the field of cleaning and intelligence in Brazil, and actively promote the concept of green environmental protection.
In terms of products, Great Wall Motors launched the GWM brand and the Euler brand in the Brazilian market, and the GWM brand will introduce three category brands of tanks, Haval and Great Wall Gun, and Euler will position itself as a high-end pure electric brand. Great Wall Motors' products in the Brazilian market are all intelligent vehicles, and all products will be equipped with the Internet of Vehicles, L2 level intelligent driver assistance systems, and will launch the first 5G car in the Brazilian market.
In the next three years, Great Wall Motor will launch 10 100% new energy power products in Brazil, including 4 pure electric vehicles and 6 hybrid vehicles, and the first product is scheduled to be launched in the fourth quarter of this year.
[Reporter] Wei Hongquan
【Author】 Wei Hongquan
【Source】 Southern Press Media Group South + client