Fan said: Fendi family entrepreneurial history
Last month, one of the heiresses of the Fendi family had a wedding in Spain. The bride Paola Fendi and the groom, Aram Ahmed, were blessed by many relatives and friends, which was also the biggest wedding since the outbreak of the epidemic abroad
Although the bride Paola is Fendi's heiress, the beautiful wedding dress she wore that day came from Valentino and was personally created by creative director Pierpaolo Piccioli, which is super dreamy
Lace tulle has a sense of elegance of hand-customization, and beautiful antique lace stitching creates a retro gorgeous feeling.
The bride's mother, Faye Fendi (red dress), also wears a Valentino couture dress, while her sister (gold dress) wears a Fendi couture by designer Kim Jones.
From her mother, Paola borrowed a beautiful Fendi antique bag with beautiful beaded decorations and a pair of "bride's must- and"bridal" Manolo Blahnik white high heels, which blended perfectly with the wedding dress
At the same time, a pair of antique pearl earrings from her great-grandmother also added a lot of color to her bride Look.
The groom Aram's white suit is from Ralph Lauren, and it is said that the groom himself wants to make himself look like Bond
This grand wedding is located on the famous Spanish island of Ibiza, which is also a holiday destination for many celebrities. In an ancient 13th-century cathedral on the island, a couple exchanged wedding rings
The bride and groom also chartered the most luxurious hotel on the island, Agroturismo Atzaró, where they hosted wedding receptions and pool parties, which can be said to be quite trench.
The style of the wedding party is a traditional Italian family carnival, which is very lively. An oversized square wedding cake, covered with fruit and cream, looks delicious.
Souvenirs included small biscuits, chips and limoncello, as well as a special fan designed by Fee Greening, which was very beautiful.
When it comes to Paola Fendi, the heiress, she may not be familiar with her. She is the 4th generation of the Fendi family and now works at Christie's.
In Italy, Fendi has always been on a par with design gurus such as Valentino and Versace. Although they are competitors, they are both family business models, and they are also friends who help each other, so they are very close to each other - this is also the reason why the heirs wear Valentino wedding dresses when they get married
The Fendi family has been run by women since its inception, the five sisters of the second generation, the backbone of the third and fourth generations, it can be said that Fendi is a huge family of women who support the whole sky. Today, we will talk about the story of the Fendi family
4 generations of family business, supported by a female heir
The success of a family is inseparable from the vision of the founder and the unremitting efforts of future generations. After 4 generations of persistence, the Fendi family has undoubtedly demonstrated the advantages of Italians who focus on family and huge relatives and friends.
△ The first generation, the second generation: the sisters are in the same heart, and their profits are broken
The early hero of the Fendi family was his mother, Adele Casagrande. As a founding generation, Fendi's surname came from her husband Eduardo Fendi, but before marrying, she had opened a leather goods store in Rome in 1918.
After marriage, Adele and her husband ran their own small shop well, their furs and small leather goods were loved by many rich local people, and the business became more and more busy.
Beginning in 1931, the Fendis had five daughters: Paola, Anna, Franca, Carla, and Alda. The sisters grew up in shops and factories, where leather shards on the factory floor were their toys, and when they were tired, they slept in the unfinished bags...
No one is more familiar with their own business than a few of them. The 5 sisters did inherit their parents' business acumen and down-to-earth style, so after the death of their parents, they did not hesitate to take over the family business, thus opening the prelude to the family business.
According to the second sister Anna, at first several sisters appeared in the department that needed them, and then slowly, they began to take on different businesses according to their personal preferences.
The eldest sister, Paola Fendi, was the first to become a successor, and when she was 14 years old, she came to the store to help before she finished school. She is also the grandmother of the bride mentioned at the beginning, and the bride follows her name. Paola also went to her granddaughter's wedding that day, and was a fashionable grandmother in her 80s.
Paola is also a fur and dyeing specialist and runs an important fur division in the company. In the heart of the granddaughter, Grandma is always curious and looks to the future, and is synonymous with intelligence, independence, strength, confidence, and creativity
The second sister Anna is responsible for the R&D and licensing departments. All the Fendi-related products you see, go through her hands. Many new materials, new series, and even the innovation of the entire leather accessories industry have her share of the credit.
Anna, who has been working creatively among her sisters, has also won the Washington IWF Hall of Fame Award.
The third sister (right) Franca is the manager of the purchasing department and stores, and the youngest Alda (left) is the management director of the fur studio and workshop.
The elder, Carla, who is not outstanding among the sisters, is the most capable one. She did brand promotion and promotion for Fendi, distributed products globally, opened up the US market, and took a fancy to Karl Lagerfeld, the fledgling Galeries Lafayette, successfully transforming a family business into an international brand, once known as the "strongest brain" in the family. Unfortunately she died in 2017.
The sisters worked together to make Fendi bigger and bigger, and during this time moved the store to the luxury district near Piazza di Spagna in Rome, constantly expanding the business. After the age of war and sexism, it is no wonder that such achievements can be passed down to this day.
The enterprising spirit and collaborative division of labor are at the heart of the Fendi sisters' contribution to the family business. As Anna puts it: "We are like the five fingers of a hand, each of us is different, but everyone is complementary." ”
△ The third generation: the backbone of the backbone, each playing their own strengths
Many Italian families are lively and large families, with the five sisters having 11 heirs to the Fendi family and more than 30 grandchildren. The third sister, Franca herself, is now the grandmother/grandmother of 9 grandchildren
The third generation of the family is now the backbone of Fendi. Faye, the daughter born to the eldest sister Paola, is a big beauty. The bride mentioned at the beginning, Paola, is her daughter
Paola often posts her beautiful mother on social networks, and it can be seen that she inherits her mother's big eyes and black hair
The daughter of the second sister Anna, Silvia, is now one of the cores of Fendi, and she has also been working creatively with her mother since she was a child, appearing in the group photo of the five sisters since she was a child.
Silvia is Fendi's Creative Director of Accessories and Menswear and runs two of the brand's most important divisions. The bag we are familiar with is from her hand.
Under the shrewd decision of her aunt Carla, the bag was brought to the United States, became popular because of the American drama "Sex and the City", and later brought goods by IT Girls such as Paris Hilton, all the way from the 90s to the present.
Another IT Bag Peekaboo we're familiar with, also by Silvia. Peekaboo means "peekaboo", which subtly echoes the design of the bag after opening the side of the bag
As one of her most proud pieces, Silvia and her daughter have personally made salt for Peekaboo.
△ Fourth generation: Each has a career and inherits the family business by the way
The Fendi family grew to the fourth generation and remained the "home" of their daughters. The bride, Paola, is Faye's daughter and has studied at Oxford University and Boston University, all of which are prestigious schools along the way.
Paola did not join his own company, but became active in the art world, working at Christie's, where he was responsible for post-war and contemporary art studies. Usually looks quite artistic ~
And her newlywed husband, Aram Ahmed, is also very sweet in his daily life, often taking photos at INS or something.
Silvia also has two daughters, her sister Delfina Delettrez (left) and her sister Leonetta Luciano (right). In Silvia's own words, of the two daughters, the sister is calm and the younger sister is lively
Calm Delfina successfully entered the Chanel Couture Workshop from high school, and was later influenced by her father (who was a jewelry designer), became a jewelry designer herself, and owned her own eponymous jewelry brand Delfina Delettrez.
Her sister Leonetta is active in the fashion industry, although she is not an employee of her own company, but she often gives Fendi catwalks, shoots advertising blockbusters and so on. The little sister looks more recognizable, and there is still a little Emma Roberts taste between her eyebrows
Will do business, will also dress
In addition to being a great businessman, the women of the Fendi family are also very characteristic in their clothing, and the family's clothing is not low. This comes from the ear of his mother, Adele, who, as the founder of Fendi, is not sloppy with his daughters' dress even though the business is busy.
Among the sisters are both elegant and personality advocates, as well as fashionable masters and exquisite women who do not obey the old... Today, with its own descendants, the style of dressing has been continued.
△Elegant lady type
The eldest sister Paola is the legendary woman who "has been elegant for a lifetime". Her dress is simple but not simple, the texture of the earth color system, the high-grade full of fabrics, combined with the calm temperament and manners, on crutches is also a fashionable old lady ~
She will add highlights to her Look with finishing touches. The right brooch, the presence of a decorative necklace, and a beautiful silver hair are so delicate that you can't take your eyes off it.
It is said that the temperament > dressed, such a Paola, even if it is dressed in bright colors, will not be abrupt, but there is a different beauty.
Paola's daughter Faye inherited her mother's beauty, belongs to a big beauty, the temperament is inferior to the young daughters, and comes with a noble lady style
The wedding dress that Faye wore when she got married was designed by Karl Lagerfeld himself. It is the kind of retro lace skirt + super long veil, plus high neck design, it looks like a row of faces, not a big beauty can not stand up at all.
The extra-long veil reminds Fan of Diana's famous wedding dress, which is more than 153 yards long and the visual effect is quite shocking.
The third sister, Franca, is also an elegant beauty, with a perfect temperament when she was young, and her dressing style and hairstyle are very similar to Grace Kelly's.~
Most of the appearances are familiar women and celebrities, with reserved white gloves and decorative hats, one black and one white are elegant.
△ Personality proposition type
Fendi's family and several sisters do not take the traditional route of elegant big miss, but wear personality on the body.
For example, the second sister Anna, probably out of the creative nature of the work, every time she appears in the Look, there must be some design details in it, such as using irregular cuts to highlight the personality.
Her accessories are also very creative, with oversized pearl necklaces and pins in the shape of a skeleton, which are fun and interesting.
The fourth sister, Carla, is a black controller, usually only wears black, and the painting style is quite noble
Although the dress is relatively low-key, the accessories are not low-key at all, and she usually likes to wear a variety of exaggerated large earrings, which is difficult not to notice.
The youngest Alda has more personality, usually keeps an "explosive head", wears a men's coat, and contrasts with the eldest sister Paola.
Alda's style is more neutral, but also very playful, a variety of different shapes, oversized sunglasses, is her signature piece.
Some strange accessories have been collected by her, such as the following suspected "hollow" watch bracelet~
She even wore a "sunglasses necklace", and the painting style is also a bit funny
△ Fashionable art type
The overall style of the fourth generation of heirs is younger and more fashionable, after all, many of them are mixed in the fashion circle.
For example, the bride Paola, who works in the art circle, is fashionable and not left behind. The dressing style is more bright and eye-catching, and occasionally the collocation is a bit confusing.
When she wears a fairy-like long skirt, it seems to be more in line with her temperament.
Nothing will also bring goods and advertisements to their own brands, such as the following Fendi little monster T-shirt~
As a jewelry designer, Delfina has the highest fashion sense and wears a high (cold) (indifferent) face that is the most popular in the fashion industry
Her dressing style is also the closest of several cousins to the fashion circle, often caught by street photographers, is fashionable and exquisite~
Walking the red carpet also has her own pace, or retro or neutral or fashionable, different styles she rides easily and effortlessly.
In contrast, the style of the younger sister Delfina is closer to that of a well-behaved little girl, belonging to the sweet and lovely hanging, and the young are not afraid to wear the wrong clothes.
Usually put on his logo without a word, which is more conscientious than the spokesperson.
----------I'm the dividing line of the Easter egg----------
Although Fendi's success depends on the unremitting efforts of his family, there is also an "outsider" here, who is Karl Lagerfeld, The Galeries Lafayette. It can be said that without Lafayette, there would be no Fendi's jianghu status today.
Galeries Lafayette and Fendi have a relationship dating back to 1965, when he was in his early 30s and was just emerging in the fashion industry when he was caught by the five sisters. After working for a few years, it was changed to a lifetime contract.
According to the normal termination of the contract, Lafayette would have to live to be more than 100 years old before he could step down — when Lafayette died, he had been creative director at Fendi for 54 years
The five sisters' unconditional trust and bold release of Lafayette at that time made their own brand and Lafayette. Karl said that he had been at Fendi for so many years and had never been treated as an outsider
Lafayette's move in Fendi's fashion history was to create the famous "double F" logo, which means Fun Furs.
Well, the story of the Fendi family will be shared here today, if you have anything you want to discuss, you are welcome to tell us in the message Oh ~
Images from the web, partly from Visual China
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