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Since the end of this summer, due to the reduction in production, the price of wheat in France has risen by 30% so far, and with other baking materials and energy prices, bakeries across France are generally raising prices or are brewing price increases, and the industry says that this has never happened before.
The French National Federation of Bakers and Pastry Chefs recently said that this year, the bad weather in some parts of France has led to a reduction in wheat production, and from a global perspective, there are many countries where wheat harvests are also poor, which has pushed up the price of wheat, and flour mills have transmitted the rise in wheat prices to bakeries.
Pierre, a bakery operator in Paris, France: Some flours have risen by 4 euros per 100 kilograms, and some flours have risen by 1 euro per bag.
In addition to flour, other baking ingredients used in bakeries, such as olive oil and cream, have also increased prices this year. Rising electricity and gas prices are particularly impactful for bakeries that need to make heavy use of ovens. According to a parisian bakery owner, his shop will continue to sell basic baguettes for 1 euro, but will raise the sales price of whole wheat bread, cereal bread and fruit filling bread across the board. Now, the price of each sandwich in this shop has increased by about 0.1-0.3 euros.
Camilla, a bakery operator in Paris, France: For example, the roast chicken sandwich has risen from 5.8 euros to 6 euros, and the Indian Tanduri chicken sandwich has risen from 5.7 euros to 6 euros.
Anrakett, president of the Federation of Bakers and Pastry Chefs, worries that rising global wheat prices will be the "last straw" that overwhelms bakeries. Statistics show that the price of baguette has only risen by 0.23 euros in the past 20 years, and the current average selling price is 0.89 euros a piece, about 6.6 yuan. In the face of rising costs, some bakeries can only raise prices to avoid "closing their doors". It is expected that by the end of this year, the average price of baguette will exceed the 1 euro mark, which is about 7.4 yuan. Allakett believes that price increases like those in 2021 are unprecedented.
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(Edited by Zhang Xiaoxuan)