The hand of time slowly turns, drawing the rings of the years, and 2022 is coming as promised. The new year is both the beginning and the end, in the end of 2021, China's pickup truck industry has blossomed across the board, whether it is the size of the industry or the product advancement, it has achieved good results. Among them, SAIC Maxus has a strong stroke.
In 2021, SAIC Maxus' MAXUS pickup family grew by 27% year-on-year, far exceeding the industry average. In overseas markets, it achieved a strong increase of 53%, ranking first in the market share of pickup powerhouse Chile for many consecutive months.
The largest domestic "cow"
"Far beyond the average level of the industry", these words are easier said than done. People familiar with China's pickup truck market know that many domestic enterprise sales originate from tool pickup trucks. In the current pickup truck sales structure, tool-type pickup trucks still exist as the main force. Pickups not only have tool properties, but also create more possibilities. Seeking progress in stability, SAIC Maxus adheres to the high-end positioning, defines pickup trucks with high-end passenger car standards, and deeply develops the potential of the domestic pickup truck market.
Unlike them, SAIC Maxus maxus adheres to the high-end positioning, defines pickup trucks with high-end passenger car standards, and deeply develops the potential of the domestic pickup truck market. It is understood that SAIC Maxus is the brand with the largest sales growth rate in the domestic high-end pickup truck market of more than 100,000 yuan in 2021, and there is no one.
At the end of 2020, the 2021 SAIC Maxus MAXUS T70 was launched. It is the first pickup truck in China to reach the national SIX b emissions, with a maximum drag force of 3 tons and access to ANCAP collision five-star capability, which is a well-deserved domestic pickup truck market.
In March last year, SAIC Maxus T90 (SAIC Cow) was launched, which is equipped with a 2.0T double supercharged diesel engine with a maximum torque of 500N·m, which is the peak torque of domestic pickup trucks, with a maximum drag force of more than 3.5 tons. Its appearance has raised the power level of domestic pickup trucks to a higher level again, and comprehensively refreshed the "ceiling" of pickup circles.
It can be said that SAIC Maxus MAXUS occupies the supreme territory of high-end pickup trucks. The ability of an enterprise to explore upwards determines its height, and SAIC Maxus is constantly exploring upwards. They have set a benchmark ceiling for the industry from the initial bricks and tiles, and they have the ability to meet the needs of pickup truck users and lead China's pickup trucks to a more high-end pickup truck market.
Make "simple room" become "hardcover room"
SAIC Maxus, which pioneered the C2B user co-creation customization model in the world, is a pioneer in promoting the transformation of the world's pickup truck industry, and is also an innovative sample in the global automotive industry under Industry 4.0.
In the non-standard industry market atmosphere, many people mention pickup truck modification, they feel that there is a question mark in compliance and safety. SAIC Maxus' C2B is about reversing this stereotype. If the modified pickup truck that appeared before is a "simple room", then the customized pickup truck created by SAIC Maxus relying on the C2B process system is a "hardcover room".
At the 2021 Chengdu Auto Show, SAIC Maxus showed the attributes of "custom experts" to the extreme, and there are three customized products based on T90, including SAIC Bull Demon King, T90 Ring Tower Edition and Explorer T90.
SAIC Maxus, which plays with C2B customization, put forward the concept of "user co-creation" in 2021, further extending and enriching the concept of "C2B". SAIC Bull Demon King is based on SAIC Bull (T90) for C2B users to create customization, the main off-road field, the car has a drag force of up to 10,000 pounds of electric winch, super off-road performance, the ultimate appearance of the interior, its emergence refreshed many people on the domestic origin of the modification of the upper limit of cognition.
For SAIC Maxus, customization is the core advantage of the brand, and internationalization and digitalization are extended on the basis of customization. Next, they will customize the pickup truck to the extreme, so that the entire pickup industry has a new look.
China's pickup truck globalization "pioneer"
Pickup trucks are bound by policies and other rules in China, which is the main reason for their niche in the market. However, unlike in many places abroad, the sales of pickup trucks in many countries are much higher than those of cars and SUVs. With the development of the mainland pickup truck market and the improvement of the competitiveness of various enterprises, it is the trend of the times at this stage for exports to overseas brands, and SAIC Maxus MAXUS is one of the leaders.
In 2017, SAIC Maxus' first pickup truck model, the T60, was exported overseas after its listing, and the first to reach the Australian and New Zealand markets with developed automotive industry was reached. After that, the SAIC Chase pickup truck represented by the T70 has successively entered the Philippines, Thailand and other Southeast Asian countries, and in South America and Chile, the T70 has surpassed many international first-class brands and ranked at the forefront of the sales list of the market segment. At the end of last year, the T70 successfully entered the North American market and changed the label Chevrolet to export to Mexico, confirming the recognition of the quality of SAIC Maxus MAXUS pickup trucks in overseas markets.
You know, many domestic products are exported overseas to exchange prices for the market, and SAIC Maxus can be said to rely on product strength to support. SAIC Maxus MAXUS is the highest-priced Chinese pickup truck brand in overseas markets such as Australia, and is the first Chinese pickup truck brand to win the Australian ANCAP five-star collision, and SAIC Maxus MAXUS T90 is the most powerful medium-sized pickup truck in the Australian market with a dual supercharging configuration of 500N·m.
In the South American Chilean pickup market, the local pickup market has gathered up to 24 global pickup brands, and the competition is fierce. The SAIC Maxus T70 surpassed many international first-class brands, stood out with excellent product strength, and its market share ranked among the top three in the market segment, and it ranked first for three consecutive months in the first quarter of 2021. Rutamotor, a well-known car media in Chile, praised the T90 as "the strongest Chinese pickup truck on the market!" "Relying on the strength of absolute hard core, China's pickup trucks represented by SCO Maxus are becoming a new star in the global pickup truck market."
Conclusion: 2021 is not only a year of breakthrough for SAIC Maxus, but also a year of setting up an industry vane. Based on multiple advantages such as overseas exports and pickup C2B customization, SAIC Maxus leads the upward development of the entire pickup truck industry. Diversified product trends, international goals, have laid a broad market industry blueprint for the future, there is no doubt that SAIC Maxus will be a dazzling business card of Chinese pickup trucks in the world.