The number of fans of 36Kr B station exceeded one million, and the commercialization efficiency was higher

U.S. Stock Research Agency news, Zhitong Financial APP learned that recently, 36Kr (KRKR. US) officially exceeded one million fans in Bilibili.

From content form to track coverage, from products to services, 36Kr is gradually deepening, creating a more perfect and unique innovative service system with practical actions, and developing into an enterprise service platform covering the whole life cycle of enterprises.

It is reported that 36Kr began to lay out short video content from August 2020. Although it is a late entrant, 36Kr's performance in the field of short video is very eye-catching.

As of January 2022, 36Kr short video matrix has accumulated 6.5 million fans across the network, and has achieved higher commercial monetization efficiency in 2021. In this regard, Feng Dagang, CEO of 36Kr and co-chairman of the board of directors, pointed out: "Whether from the perspective of commercialization or expanding the user base, the content output in the form of short videos is our new growth engine. ”

Recently, the number of fans of the 36Kr B station exceeded 1 million. In 2021, there were 41 times on the hot list, of which the interpretation of the development of China's telecom operation industry exceeded 10 million viewers on the whole network, becoming the top 3 popular videos in the knowledge area that week, and the two videos of "Three Major Operators" and "Luckin Business Story" exceeded one million views; Douyin has nearly 4.5 million fans, and the popular video "The Economic Account of the Tokyo Olympics" has set a new account record, with 1.36 million likes and nearly 100 million plays.

Similarly, 36Kr also performed well on other short video platforms, starting from May last year to build a Xiaohongshu platform account, the number of fans exceeded 200,000 in that month, and the current number of fans reached 427,000, which belongs to the head account of the knowledge field; On the Kuaishou platform, the number of fans in a single week exceeded 180,000, and the current number of fans is 527,000.

At the WISE 2021 conference in December 2021, 36Kr cooperated with the national short video platform Douyin, making multiple breakthroughs in content, dissemination and other dimensions, achieving 1.3 billion + total exposures on the whole network, 670 million HITS of WISE Douyin pages, and content topics repeatedly on the Douyin hot list.

In the crowded pan-knowledge track, 36Kr can stand and stand firm in a short period of time, in addition to the content advantages, the understanding and deep cultivation of the entire short video ecology is also extremely important, and the embodiment of its commercial value further promotes the continuous advancement of content influence.

In the two years since its listing, 36Kr has exerted its linking capabilities to provide services for new economic communities such as start-ups, TMT giants, traditional enterprises, institutional investors, local governments, and C-end users, accelerating the full flow of information, talents, capital and technology, and promoting the rapid, steady and sustainable development of the new economy; Using 800,000+ enterprise resources to successfully incubate the "Enterprise Service Review" platform, we will seek development space in the trillion-dollar enterprise SaaS market.

At the same time, it has also created a number of influential activity IPs including WISE series, investor series, unexpected series, etc., to help local governments, investment institutions, and startups to conduct in-depth docking; In terms of content, it is rooted in the vertical field, entering the three vertical fields of future real estate, future consumption and future automobile, and serving customers in the vertical field.