36Kr learned that the pan-script killing head brand "Amazing Academy" has obtained a new round of financing, and the investor is Zehou Capital, the specific amount is not disclosed. This round of financing will be used for talent and organization optimization, building a diversified product matrix, further building IP and brand power, and constantly iterating on the new model of social entertainment consumption with "script entertainment" as the anchor point. At present, the business of Amazing Academy covers the whole industrial chain from upstream research and development to downstream sales. Amazing Academy has completed two rounds of financing in the past two years.
Founded at the end of 2017, "Amazing Academy" is a content-centric brand focusing on the development, operation and commercialization of IP content, with a new media content platform matrix and a diversified content product matrix such as puzzle books and script killings, which is committed to accompanying the new generation of young people to grow up together and create an innovative lifestyle and cultural content consumption experience. At present, the amazing academy has more than five million users on the whole network, has thousands of original copyright content, and the original content has been listed on the hot search list of major platforms for many times.
Taking pan-suspense content as the starting point, Amazing Academy took the lead in creating an original suspense content self-media platform in China, launched a virtual world view, virtual characters and organizations in a two-dimensional way, and built an IP universe of "abnormal event research center". Founder Yang Tianyi said that "this is a simple practice of the development of the meta-universe", thus accumulating a large number of original high-quality content, through graphics, audio, comics, short videos and other multimedia forms, quickly attracted millions of Generation Z fans across the network.
Amazing courtyard
After 2019, the team took "publishing + game" as the starting point and positioning for content productization, developed a series of content products, product forms including cultural and creative board games, puzzle books, script killing, etc., and built an online and offline network-wide distribution channel. At present, Amazing Academy has thousands of original content and signed hundreds of creators. In addition, Amazing Academy and Mango TV reached a strategic cooperation to jointly create the "Star Detective" series of official puzzle books and script killing products, and also reached a strategic cooperation with well-known domestic writers Zijin Chen and Ma Boyong to jointly develop new products.
In terms of film and television variety shows, in 2021, Amazing Cinema served as the chief screenwriter of the whole season script of iQIYI's hit variety show "Detective Meng", and also deeply participated in variety shows such as Bilibili platform "Reasoning Creed" and Zhejiang Satellite TV's "Youth Tour", which received widespread attention and praise in the industry; it is understood that many of the original content developed by Amazing Cinema has also been licensed to "Happy Twist", "Radiance Pictures", "Youku Group" and other film, television and game adaptations, and jointly produced with top producers. There are opportunities to be introduced to the market this year and next.
Good content is the core of the new generation of entertainment consumption, but also the key to users to pay, with sustainable high-quality content creation and distribution capabilities is the core value of Amazing Cinema. With the expansion of the influence of IP brands, amazing theaters are gradually spilling over the field of script killing, opening up more possibilities for cross-border breaking circles. In the future, Amazing Cinema will take "script entertainment" as the anchor point to further deliver high-quality content and solutions to film, television, games and other forms.
Amazing courtyard
In the past two years, the domestic script has killed the market's hot, offline has also become an important consumption scene, Amazing Cinema has also opened a brand flagship store in Beijing and Hangzhou, combining online traffic advantages, with its own IP characteristics, to provide users with a more immersive, more characteristic consumer experience model, it is understood that Amazing Cinema will continue to explore and expand offline chain operations this year, through content and traffic to empower more stores and consumption scenarios, forming a commercial closed loop.
While the script killing industry is growing rapidly, it has also received the attention of regulatory authorities at all levels, and recently issued relevant regulatory and governance policy documents in various places. Yang Tianyi, the founder of Amazing Academy, believes that the consumption of social entertainment content for young people represented by script killing is just needed by young people, and the attention of the state also proves the rapid development of the industry, after the early barbaric growth, the market and industry will be more standardized in the future, content and experience will be more valued, and the threshold and standard requirements for practitioners will be higher.
Founder Yang Tianyi said that for the amazing academy team from the publishing industry, the sensitivity to policies and high standards for content will make the team more advantageous. The next step of the Amazing Academy will continue to carry out content productization and platform development, serve more creators, and combine more diversified consumption scenarios to meet the entertainment experience of more young people.
In terms of team, founder Yang Tianyi is a serial entrepreneur with ten years of experience in content entrepreneurship.