On January 26, 2022, the "Temperature Between Square Inches - Shanghai Poster Group 2021 News Creative Poster Works Exhibition" was opened in the Group Headquarters Building for one month. 310 excellent news creative poster works selected by 8 media such as Jiefang Daily, Wen Wei Po, Xinmin Evening News, Oriental Net, Shanghai Daily, Morning News, Surging News, and Interface Financial Associated Press jumped out of the mobile phone station and appeared on the exhibition shelf and strung together into a "time movie" with temperature, condensing the innovative use of lightweight new media products by the group media in major theme reports and important news events in 2021, and achieving positive results with wider dissemination and farther impact.
Exhibition scene Surging Vision Zhu Weihui picture
In recent years, the Group's media have taken the initiative to explore innovative media production methods and communication methods. News creative posters condense news essence, creative expression and emotional resonance on one screen and one page, becoming an effective form of communication, conveying the "temperature between square inches" in the field of public opinion. According to incomplete statistics, in 2021, the group's media produced and released more than 6,300 poster works, and Jiefang Daily, Wen Wei Po, Xinmin Evening News, and Surging News all reached a high production capacity of more than 1,000 pieces per year, covering various major themes and news hotspots. These elaborate posters cover major themes such as celebrating the centenary of the founding of the Party, pursuing the "road of the original heart", successfully convening the "National Two Sessions", "Shanghai Two Sessions", and telling the Story of China, focusing on the central work of Shanghai such as unremittingly grasping the normalization of epidemic prevention and control, actively practicing the "People's City People's Construction", fully launching the "Shanghai Culture" brand, comprehensively enhancing Shanghai's urban soft power, promoting urban digital transformation, optimizing the business environment, and strengthening urban fine management. Focus on vividly telling the successful holding of the Fourth CIIE, vigorously promoting Pudong New Area to build a leading area for socialist modernization construction, promoting the construction of "five new cities", and going all out to grasp major projects, people's heart projects and practical project construction and other hot events in the development of urban culture and people's livelihood. These highly visual tension, "steaming", "dewdrops", "with dirt" masterpieces reach the audience through the mobile phone screen, which is easy for the audience to read and willing to share, and enhances the driving force of the mainstream media in the field of public opinion.
On-site visitors to the exhibition surging vision Zhu Weihui picture
The exhibition is divided into six sections. At the beginning, the "Brilliant China" section opened the prologue of the entire exhibition with the historical moment of "a hundred years since the founding of the party", from the glorious history of the party to the important national projects such as rural revitalization, aerospace, aging, and the Expo, the red vision reviewed the country's vision at the macro level and the opportunities and challenges it is facing at the present time in the past year.
"Brilliant China" Exhibition Section The pictures in the article are all taken by Wu Dong, a trainee visual reporter of The Paper, except for the signature
The second part, "Magic Vision", focuses on Shanghai itself, focusing on the continuous vitality of the city under the epidemic. Among them, there are many firm determination and humanized management to fight the epidemic, and there are also solid steps forward in today's situation, whether it is the urban construction of the Suzhou River on the North Bund, or the food, clothing, housing and transportation that are more closely related to everyone, poster after poster is a story, showing the face of the city and the pursuit of excellence.
"Magic Vision" display section
The third part, "Ancient Meaning and New Rhyme", is slowly opened by the 24 solar terms, focusing on the visual posters that integrate Chinese culture and Shanghai urban architecture, poetry, calligraphy, photography, painting, these elements plus the allegorical associations contained in the solar terms and the building itself, depicting a touch of modern poetry.
"Ancient Meaning New Rhyme" display section
Halfway through the exhibition, the vision of "country" and "city" gradually shifted to "people", and the fourth part, "Striving for Posture", showed the value generated by people: whether it is those who exert their energy to create themselves from the perspective of reality (Yuan Longping, Su Bingtian, Yang Qian, Qiu Suoweikina); whether it is the shining and human spirit of those film characters (Wei Minzhi and Snape) in the Teacher's Day special topic; or the interdependence of people and land with food cut into the theme "Field of Hope", people-oriented people and land. The poster's close-up picture enriches the story of the people of this era.
"Striving for Success" display section
The fifth part of the "people's sentiment pursuit" is based on social hotspots as the core, for more than a year, from the elephant exodus, the cargo lala incident, to the Zhengzhou flood, Xi'an epidemic, the major media have an attitude and a position on the events that cause public opinion in this area, the pictures and texts are clear and direct, the ground is sound, and the original visual products excavated in depth such as Caoyang New Village also make people make a memory image from one side.
"People's Sentiment Pursuit" display section
In the end, the sixth part, "Global Lookout", embodies the international perspective of the current reporters, the Change of Manager in Germany, the Delta virus, the Turmoil of the Arab Decade, and in the global relationship between regional issues and a community of destiny, news organizations still ask about the world of this era.
"Global Outlook" display section
As a form of visual communication, posters have instantaneous information transmission, and in the era of new media, its conciseness also meets the needs of news organizations for screen communication. In addition to the hanging posters in the six sections, on the electronic screen of the exhibition, the audience can also click to browse the richer visual reports reported by the group last year, and the number has also expanded from 310 to 1210. The main poster display is presented in the form of a fishing line hook, not a frame nailed to the wall. This is done visually to express a breathable look. After all, for more than two years, we need a "deep breath" more.
On-site visitors to the exhibition surging vision Zhu Weihui picture
The 310 news creative posters displayed under the exhibition line are quite representative and reflect the creative characteristics of various media. At the same time, the interactive screen presents another 800 posters online, allowing more excellent works to meet the audience. Offline and online jointly created a display platform for the group media to integrate and innovate the results of exploration, form a strong atmosphere of learning and exchange, exchanging skills and enhancing skills among the editorial staff, and encourage the reporting colleagues to take the dream as the horse and not slacken off, keep the integrity and innovation and continue to forge ahead, continue to do a good job in various news publicity and reporting work, and continue to unremittingly promote the in-depth integration and development of the media.
"One screen and one page, as far as the temperature between the square inches"