On January 24, Volvo Shanghai Jingyao Qiantan City Center store was officially opened. As Volvo's first city center store in China, Volvo Shanghai Jingyao Qiantan City Center Store not only showcased Volvo's new energy models, but also showed a fashionable and modern Nordic lifestyle, even in the Qiantan business district where "internet celebrities" gather, it still stands out with a unique temperament. It is reported that by the end of 2022, Volvo Cars will open more than 30 urban center stores in core cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, bringing more urban users a Nordic life at their fingertips.
Solve user pain points and enhance the happiness of automobile consumption
Volvo will lay out the city center store in the core business district of the city, living next to various big brand tide brands, and relying closely with many fashion tasters, narrowing the distance between users, solving user pain points, and improving the user's consumption experience.
On the one hand, users who want to see a car or buy a car, as long as they are within reach of the city center, they can encounter Volvo's new energy products at any time and feel Volvo's unique brand charm. On the other hand, if users want to test drive, they can make an online reservation in advance and arrange a test drive at the nearby city center store, which greatly saves the user's time and energy, which is a blessing for lazy people to buy a car. In addition to being more convenient to see the car test, users can also enjoy the "same price in the same city full transparency", online orders, unified prices; no need to negotiate prices, get a better whole-process service experience. At the Volvo City Centre store, buying a car will not be a task, but an encounter with the Nordic philosophy of happiness!
The opening of the Volvo City Center store also brings Volvo's luxury services to every user, making buying a car more exquisite. In the city center store, Volvo will arrange a special reception for users, "fill a tank of fuel", "delivery official gift", "wait for you to nine o'clock", "test drive with your appointment", "taste of tea", "recommend a good gift" 6 pre-sales services from the actual pain points to solve real needs. Here, users can enjoy a luxurious service experience, leaving precious time for the more important people.
Focus on user needs and explore innovative business models
As the automotive industry accelerates into the era of electrification, new energy vehicle user groups are rapidly forming new consumption habits. In line with this consumption trend, accelerate the convergence to new consumption habits and new service experiences, and truly focus on user needs, Volvo and dealer partners actively explore new business models, and enhance the brand's system strength and competitiveness in the new market environment with active change.
Volvo Cars achieves precise contact drainage by leading the upper-end brand experience center and the city center store, while the dealer dominates the lower-end 4S store, pop-up store and satellite store to convert more user groups, and this "up-down" business model can fully improve the national distribution system, provide users with a perfect life cycle experience of the car, and deepen the connection and communication with users.
Bang reviews
On the road of electrification strategy, Volvo ensures the competitiveness of future products through a forward-looking layout of technology, while also making bold breakthroughs and innovations in business models. With the arrival of more Volvo City Centre stores, Volvo's "people-oriented" brand concept and "top-down" business model will bring consumers a higher value of "Nordic Luxury Way".