Many people may not know that Europe is the market with the highest average price for smartphones in the world, and there is basically no cost performance in this market. The price of the general model will be thousands of yuan higher than that in China, or even more. Another reason is that consumers in the European market are very picky, and product quality is the first place here.
So which brand of models is most popular with consumers in the European market? Let's take a look at the data analysis for the European market in 2021 published by Counterpoin:
Champion: Samsung, market share of 31.7%, an increase of 6%;
Runner-up: Apple, market share of 25.8%, an increase of 25% year-on-year;
Third place: Millet, market share of 20.1%, an increase of 50%;
Fourth place: OPPO, market share of 8.4%, an increase of 94%;
Fifth place: realme, market share of 2, 1%, an increase of 162% year-on-year.
Overall, Samsung is still the biggest winner, because the gap between other brands and it is a bit large, but Apple's growth momentum is very strong.
Here we need to praise domestic brands, such as: Xiaomi has ranked third, the market share has reached double digits, and the gap with Apple is not large. I hope that Xiaomi can work harder to surpass Apple and then surpass Samsung and become the number one mobile phone brand in the European market. This is definitely a very likely thing to happen, the impression is that in a quarter of 2021 Xiaomi has achieved the dream of ranking first in the European market, but due to the impact of the global lack of cores, Xiaomi's overseas market has been greatly affected. It is believed that in 2022, Xiaomi will learn lessons and continue to exert efforts in the European market.
In addition, OPPO has performed well in the European market, and now its market share is in nearly double digits. However, OPPO's biggest opponent in the European market is precisely not Samsung, Apple, Xiaomi, but vivo. Because vivo has been fully engaged in the European market since the third quarter of last year, and has reached a two-year cooperation in the European Cup, the brand will definitely make great efforts in the European market in the future.