A few days ago, it was reported that Geely Group's mobile phone company was in contact with Meizu to negotiate an acquisition, which caused many people to pay attention to it. The current slightly ambiguous informal response of Geely and Meizu officials has also made more people believe that Meizu is really going to sell itself. A number of miscalculations in the early stage of Meizu led to the rapid decline of Meizu, which made Meizu degenerate from a small and beautiful Zhuhai small factory to other mobile phone brands, losing a large number of old users.
Meizu in a state of loss also tried to re-attract old users and new users through some gimmicks, such as the official sale of subsidized versions of the iPhone, the launch of zero advertising, zero promotion, zero pre-installed three-zero Flyme 9 safety and purity system, but these two operations have also failed more people's good feelings again, the official sale of subsidized iPhones is only rubbing the iPhone 12 Pro series of heat, indeed on the shelves of the iPhone 12 Pro and Max, but the number is limited, and has not been selling iPhones, There is also no so-called 1 billion subsidy; Meizu wants to flaunt itself through the 30Flyme 9 security and purity system to compete with the iOS system and completely abandon the Internet advertising revenue, but only for half a year, Meizu has abandoned the 30Flyme 9 security and purity system, and Meizu official micro has deleted the relevant content about the "three zero system". Recently, Meizu officially announced that it will shut down flyme cloud services on March 31, 2022. A series of riotous operations that corrupted the good feelings further promoted the decline of Meizu.
Although the new CEO has mentioned that Meizu will continue to adhere to the high-end, differentiated route in the future, but Meizu mobile phones in many domestic brand mobile phones under the siege of almost hopeless comeback, the current sale of Meizu high-end mobile phones do not have too much highlights, there is no cost performance at all, Meizu's so-called high-end mobile phone is only Meizu's own eyes in the high-end, and there is no model that can play, This is probably the reason why Meizu is fully developing the AIoT smart wearable business and Lipro high-end smart home and providing software customization services, after all, Meizu cannot go all the way to the black in the mobile phone business. Meizu mobile phone sales can not increase, and is in a state of annual loss, then Meizu can completely package the mobile phone business and sell it.
Back to Geely, in September 2021, Geely's Hubei Xingji Times Technology Co., Ltd. announced its official entry into the mobile phone field, positioning high-end smart phones, and the official mentioned that "geely and Volvo ecosystems will give full play to the long-term accumulated experience in design, research and development, high-end intelligent manufacturing, industrial chain management and other fields, as well as the global layout advantages such as the space-time Daoyu low-orbit satellite network being built, and at the same time empower each other in terms of automobile intelligence, software capacity building, and technological transformation. Achieve super synergy. "It is not difficult to see that Geely wants to use the mobile phone as an important entrance in its own ecosystem, so that the mobile phone can freely link the Internet of Vehicles, satellite Internet, etc., and link with other intelligent hardware conveniently and quickly."
Geely already has an absolute advantage in hardware, supply chain and mass production, there is no obstacle in making mobile phones, the only problem is the software operating system OS. If it is from 0 to 1 from the research of a set of mobile phone operating system, then Geely will spend huge manpower, financial resources, material resources, and is unlikely to make a mature mobile operating system in one or two years, will involve system optimization, UI design and other details of the problem, if the system experience is not good will also affect the user's experience and brand reputation, compared to the acquisition of Meizu can have ready-made Flyme OS available. In this way, Geely's acquisition of Meizu not only solves the problem of the software operating system of Geely mobile phones, but also solves the problem of Meizu's losses, and each plays its own strengths to achieve complementary advantages, which is good for both sides and is also a win-win situation.
There is just a real question, if Geely launches FlymeOS smartphones after acquiring Meizu, how many people will buy it? Can you gain a foothold in the smartphone market?