"There is Han in the heavens, and there is light in Jian." This was described in the "Book of Poetry, Xiao Ya, And Dadong", and thus achieved the reputation of "Tianhan". Han Dynasty, Han Chinese, Han Chinese, Han Chinese, Han Zhong, Han Shui... Today, when every descendant of Yanhuang mentions the word "Han", the pride of the nation arises spontaneously, and the self-confidence of culture becomes stronger and stronger, and Hanzhong has become one of the places that the descendants of Yanhuang yearn for the most.
On January 28, the fourth quarter of 2022, the "Hanfeng Year" will be brilliantly opened in Hanzhong Tianhanlou Square. With the aim of "Green Cycle Opening a New Bureau, HanFeng Ancient Rhyme welcoming the New Year", the activity focuses on "tide, appreciation, purchase, fun, and travel", and takes the six theme activities of "Hanjia Exhibition New Posture, Hanfeng Surge New Trend, Hanyun Welcoming New Year, Hanxiang New Year, Hanjiarun New Wind, And Handi New Look" as the guide, and strongly creates the New Year cultural IP of "Hanfeng Year's Hometown" and polishes the city business card of "Han People's Hometown".
Launching Ceremony of the First Quarter of 2019 "Hanfeng Year" (File Photo)
Highlight 1, roller skating team debuted at the opening ceremony performance Hanfeng Big Year into the sports style
Along with the early "New Year Customs Sharing Meeting", "Chef Teaches You to Cook Chinese New Year's Eve Rice" and other online live broadcast activities, the 2022 "Hanfeng Year Old Home" New Year Cultural Activity and the Launching Ceremony of the Full Opening of Tianhan Long Street will be held on January 28, the event site, singing Hanzhong Dragon and Lion Dance, multi-person drum array, Puppet Opera and other traditional programs "drumming" Hanzhong; original sitcoms and other modern programs "singing" Hanzhong. In order to welcome the arrival of the Winter Olympic Games, there will also be a roller skating team on the scene to inject vitality into the Hanfeng New Year fashion sports style.
Highlight 2 and six theme activities are staged in turn The ancient charm of Han style highlights new charm
After the opening ceremony, the Hanfeng New Year officially kicked off, from January 28 to February 15, an online and offline activity will continue to be held in Tianhan Long Street and other places, including: dragon and lion dance, social fire, stilts, lotus boats and other folk customs tour; flower embroidery, cliff skills, traditional rattan weaving and other intangible cultural heritage real scene display; Hanfeng happy market, character sketches, copper performances, street art and other performances; Tianhan Long Street will also launch The special catering of Tianhan Jingyi Hotel such as noodles, cold food, western snacks, drinks, etc. The taste buds experience allows citizens and tourists to feel the charm of the Hanfeng New Year in an all-round way.
Highlight 3, Hanfeng Baya scene reproduction Qinqi calligraphy and painting poetry wine tea big New Year
Wear my Han family clothes and perform my Han family ceremony. The beauty of "Hanfu" is half the light dance of the sleeves, and half of the cultural load!
The fourth season of "Hanfeng Year" will further carry forward the excellent traditional Chinese culture through the Hanfu carrier. With "piano, chess, books, paintings, poems, wine, flowers, tea" as the eight scenes as the main eight scenes, "Tianhan Baya" will be dynamically reproduced from the first to the third day of the first year in the Silk Road Square of Tianhan Long Street, sending a poetic and ancient-style elegant feast for citizens and tourists!
In addition, online performances such as "Han Wang Bai General" and "Han Feng Year on the Clouds" will be held, and online and offline experience activities such as "Wearing Han Costumes, Enjoying Han Music, Performing Han Rituals, and Tasting Chinese Food" will be launched in Tianhan Long Street, Xinghan Shengjing, Railway Station Square and other places, to create a HanFeng Year with both cultural charm and life temperature.
Highlight 4: "Hanmo Welcoming Spring" Cultural Atmosphere Strong Year of the Tiger Theme Cultural and Creative Products come to celebrate the New Year
The Year of the Tiger has arrived, the tiger shoes are pretty, and the hong luck is coming!
In 2022, the Hanfeng Year will continue to excavate the traditional Chinese zodiac culture and stimulate the vitality of surrounding cultural and creative products. At the New Year Conference of Cultural and Creative Products on the fifth day of the first lunar month, original cultural and creative products inspired by Tianhan Building will be launched. On the basis of the original Ibis, the Buhu Market will have a more substantial connotation, a stronger charm, and a richer form, with catering snacks, leisure shopping, cultural and creative peripheral products as the mainstay, and the combination of the market IP and the Year of the Tiger, giving citizens and tourists a sense of new atmosphere in the New Year.
The fourth season of Hanfeng New Year will also integrate the rich atmosphere of books into it: Tianhanyun Lecture Hall will invite teachers and young friends to share the most recommended books in 2022; professional teachers of Shaanxi Grand Theatre will also popularize interesting knowledge of theater and drama art for everyone. The series of lectures on Han culture with the theme of "Ancient Charm of Han Style" aims to guide young people to perceive Han culture, and activities such as "Intangible Cultural Heritage into Ten Thousand Homes" and "Hanmo Welcoming Spring" will be held to further enrich the cultural life of the masses in the New Year.
Highlight 5: Rich and diverse offline activities Immersive participation covers the north and south of the world
The activity is related to the children of the heavens, and will be integrated into the Chinese blessing activities, collect chinese New Year messages from all over the world, and create an online reunion atmosphere. At the same time, it will also rely on the New Year characteristics of the Long Street to launch activities such as "Blessing Wall Punch card", "Jizi Tianhan Lou", "Bao Lantern Cooking Lantern", and more "Long Street Merchants Visiting Shops" Online Live Broadcast - Stabilizing Businesses, Pro-Business and Helping Businesses and other activities offline linkage to enhance the happiness of merchants.
Highlight the traditions of Han customs and highlight the style of Han culture. The fourth quarter of 2022 "Hanfeng Year" will be more exciting and more worth sharing with you online and offline. This Spring Festival, you may wish to come to Hanzhong and have a "Han-style" auspicious year!