Many people say that Volkswagen CC is the "most beautiful public", and the author agrees with this view very much. Especially the hunting car version, but also the perfect combination of RV and coupe, the side shape is particularly stunning, stretching and slender body posture, that is called a beautiful.
High appearance is important, but it is not the only criterion for choosing a car. At least from the perspective of sales, this CC, which is called "the most beautiful public" by countless people, has undergone several generations, and its appearance value can be beaten more than once, but its sales have always been mediocre.
According to the data of the Association, from June to December 2021, the only monthly sales of Volkswagen CC were close to 3,000 vehicles, only 2,935 in September, and 2,898 in December, and the rest of the months were less than 2,000. Such a state is obviously inconsistent with the title of "the most beautiful volkswagen", what is the reason for the mediocre sales of Volkswagen CC?
The first is the brand tone. As we all know, Volkswagen is a first-line car brand, which is very influential in the world, especially in the Chinese market. Other car companies can not hope, or even can not imagine the sales, in the FAW-Volkswagen, SAIC Volkswagen view is not too simple, the annual sales of more than one million vehicles, that is simply "Jicao Do not 6".
However, it is precisely because it covers multiple price points and multiple levels that Volkswagen brand cars mainly serve "Volkswagen" consumers, while coupes, RVs, and station wagons are mostly synonymous with small qualifications, high quality, and even high-end. Hanging on the luxury brand logo may be better to sell some, but it is slightly out of place on the public.
The second is that the "three major pieces" are not hard. Tracing back to the source, the former imported Volkswagen CC has a 3.6L V6 engine, and it is a full-time four-wheel drive, the official 0-100km/h acceleration of 5.6 seconds, taking the performance route. Later introduced into domestic production, in addition to the mainstream 1.8T engine, 2.0T engine, there are also 3.0L V6 engines, but also the last stubbornness.
In contrast, the current Volkswagen CC, in addition to the "boring" 2.0T high and low power engine, the whole series of front-facing front-drive, and the chassis suspension is almost the same as Thater Magotan, no performance, no driving pleasure at all. In addition to being a little handsome, I really can't find too many highlights.
Most importantly, consumers are not fools, in the case of product attributes highly similar to Magnum, the premium part of paying more for Volkswagen CC is undoubtedly a more personalized shape, as well as details such as borderless doors.
How much do you have to pay for these differences?
Personally, I think that based on Volkswagen's brand tone, 5,000 yuan -10,000 yuan is reasonable.
Unfortunately, in the terminal market, volkswagen CC is almost 20,000-30,000 yuan more expensive than Maiteng, and the difference between some versions is more obvious. Taking the volkswagen CC main model, the 2.0T standard power dazzling / eyehunt version as an example, the preferential force is about 20,000 yuan, and the price of the naked car is 220,000 yuan - 230,000 yuan, respectively. The main model of Volkswagen Magotan, the 2.0T standard power leading model, for example, has a preferential treatment of about 30,000 yuan, and the price of the naked car is about 190,000 yuan.
The price difference of 20,000 yuan to 30,000 yuan may not be worth mentioning at all on Mercedes-Benz and BMW, but it is particularly obvious on the public. After all, many second-tier luxury brands are obviously exploring, whether to choose the volkswagen CC that looks good but has no connotation, or a pure rear-drive second-tier luxury car, it is a matter of opinion.
Finally, no matter from the comprehensive point of view of market ownership, product reputation, practicality, cost performance, etc., Volkswagen CC really does not have any advantages except that it is more handsome than Volkswagen Magotan, after all, their "three major pieces" are simply not too similar. In other words, are you willing to pay for high value, or will you reduce the budget and choose the family-oriented Magotan, or choose a second-tier luxury brand with the same budget?
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