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Following the announcement of the group car network, Ruisi Education may build electric vehicles through mergers and acquisitions, what is more convincing is that there will be more new players entering the car in 2022, and under the pattern of Wei Xiaoli's head car companies temporarily leading the way, these new players still have no chance to emerge, which has become the biggest test for them to enter the new energy vehicle track.
According to 36Kr news, Luoke Automobile, a car-making project led by sweeping robot company Stone Technology, has completed a financing of $100 million at the end of 2021, with Tencent leading the investment with an amount of more than $50 million, and Sequoia Capital and other institutions have followed suit. Both NIO and Meituan are said to be interested in the project, but the investment idea was rejected.
At present, Luoke Automobile has applied for the registration of the "Pole Stone Automobile" trademark, and it is very likely that the new car brand will be named after it. The first model created by Luoke Automobile, perhaps like Niuchuang's "self-tourer", will take the range-increasing power as the entry point, directly benchmarking the Mercedes-Benz G series off-road models, with a cruising range of up to 1,000 kilometers.
According to public information, Shanghai Luoke Intelligent Technology Co., Ltd. was founded at the end of 2020, and chairman Chang Jing single-handedly created the Xiaomi ecological chain enterprise Stone Technology, and before that, Chang Jing served as a senior product manager of Tencent and founded Beijing Magic Map Genie. In addition to Xiaomi, Stone Technology has also become the second ecological chain enterprise to announce car manufacturing, at the end of 2021, Zhimi Technology also released the news of car manufacturing, and said that it will be independent of Xiaomi Car.
At present, among the new forces of car-making, Wei Xiaoli has occupied an absolute leading position, and the latecomers such as Tuanche and Luo Ke want to share a piece of the pie, and must take the road of differentiation and set up barriers to competition. Success in the Internet industry has certain advantages in itself, the difference is that the car is a huge asset-heavy project, and small players without capital and technical endorsement are easily afraid to get involved. It can be expected that the future challenge for Tuanche and Luoke is first of all the huge financing demand, and then the question of whether the first car can be successfully mass-produced.
Although it is about five years later than Wei Xiaoli, this does not mean that a new car-making unicorn will not be born in 2022, and it is worth pondering a problem that with the launch of the EVOGO power exchange brand in the Ningde era, if there is a car company cooperating with it to create a blockbuster model, it may be possible to take this wind in the power exchange industry and quickly go to the first camp of the new force. However, it requires strong execution and support in all aspects, will LuoKe car take advantage of the momentum and let the bullets fly for a while!
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Editor: Su Hua