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The new year's flavor in the Winter Olympics | "snow melting" - a smiling lantern

"Snow Rongrong" has a ruyi ring and a paper-cut pattern on the periphery on the top of the head, and an irregularly shaped snow block on the face, and the body can emit light outward. Among them, the auspicious ornaments on the top of the head, together with the ornaments of the peace dove and the Temple of Heaven, constitute a mascot image with a very traditional Chinese New Year flavor.

The design team hopes that when "Snow Rongrong" appears during the Spring Festival, it will add some cute, approachable and interactive fun with children to everyone's festive and auspicious atmosphere. It can be said that the entire design and creation contains a variety of elements of traditional Chinese culture.

The new year's flavor in the Winter Olympics | "snow melting" - a smiling lantern

Dai Yisha, project engineer of the Cultural Activities Department of the Beijing Winter Olympics Organizing Committee, said in an interview with the news knews reporter: Our entire landscape elements of the Winter Olympics are considering China's traditional culture, including the combination of Chinese folklore, annual customs and Olympic landscapes, "ice pier" and "snow rongrong" is a particularly good embodiment, especially "snow rongrong", you can see that "snow rongrong" is the shape of a lantern. The one we see is the state of "Snow Rongrong" playing with snow in the snow, she holds a Winter Olympic snowflake in her hand, and gives the snowflakes to everyone like a blessing.

This is also one of our propaganda posters, her overall shape will be different from this side, her background is based on our traditional folk paper-cutting as the background, in our New Year's Day, we hang lanterns, window flowers, paste blessing characters, so some of our customs and Customs, are reflected in this poster. Therefore, the lantern and the window flower together, it is particularly suitable for the Chinese New Year.

The new year's flavor in the Winter Olympics | "snow melting" - a smiling lantern

Especially the smiley face on the lantern, because the lantern can not open, in order to make the lantern open to smile, with an anthropomorphic form, the design team is painstaking.

Dai Yisha, project engineer of the Cultural Activities Department of the Beijing Winter Olympics Organizing Committee, told the knews reporter: "At the beginning, when we chose the lantern as a mascot, there was one of the biggest difficulties, that is, the lantern could not open, and later it was inspired by the New Year's taste, or our traditional saying, 'the fifteenth snow of the first month is illuminated', the snow on the lantern is a particularly harmonious state, so it is directly used with a piece of snow, to make a face for her, her blush, her eyes, including her smiling mouth, are carried by this piece of snow." You can see that this curve is her smile, smiley face, so 'Snow Rongrong' has always been a laughing, happy state. New Year's Eve, a very happy state. ”

The new year's flavor in the Winter Olympics | "snow melting" - a smiling lantern

The luminous attribute of the lantern shape of the "Snow Rongrong" lantern means to light up dreams and warm the world, representing fraternity, courage and strength, embodying the fighting spirit of winter Paralympic athletes and the concept of the Winter Paralympic Games that inspire the world. In the process of creation, the designers carefully designed a lot of Chinese "Nian Wei'er" elements, showing the organic combination of Chinese folklore, New Year customs and Olympic landscape.

(Look at the news Knows reporter: Wang Yiming, Li Bolin, Ma Yue, intern editor: Qin Yujia)

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