With the approaching of the Beijing Winter Olympics, ice and snow sports have gradually become popular in China. In this Winter Olympic Games cycle, the Chinese sports world has produced an athlete with great attention, which can be called the biggest winner in this cycle and become the first person in the Chinese sports world. Even Su Bingtian, who caught fire at last year's Tokyo Olympics, and Ma Long, a veteran of the table tennis team, lamented that they were not as good as they were.
In August last year, even though the Tokyo Olympics were still in full swing, the ice and snow athlete's charm could not be stopped. At that time, in a coffee shop on Huayuan Street in Beijing's Xicheng District, there was a communications company that was very influential in China, shooting advertisements here. All the staff were waiting, and soon after, a blonde-haired woman in a cheongsam stepped out of the car and waved to everyone present with her trademark smile. Then, her advertising work officially began, becoming the latest spokesperson for the communications company.
The blonde young woman is gu Ailing, born in the United States, in order to be able to achieve good results in the Beijing Winter Olympics, the Chinese ice and snow project has selected several very powerful and Chinese outstanding ice and snow players to join the Chinese national team and represent the Chinese team in the Winter Olympic Games. In this way, gu Ailing, who has a good reputation in the American skiing industry, has entered the line of sight. Gu Ailing's mother, a native of Beijing, has attached great importance to Gu Ailing's Chinese and traditional Chinese culture education since childhood. Therefore, Gu Ailing is not only very fluent Chinese, but also has different feelings for China. It is precisely in this way that on June 6, 2019, Gu Ailing personally announced on the social platform that she had officially become a Chinese, when she expressed herself: "Chinese freestyle skier Gu Ailing registered"
In fact, when Gu Ailing announced that she was a Chinese athlete, it did not cause much of a stir in China. More people don't know about the Chinese girl who grew up in the United States, and they don't know much about her strength. However, Gu Ailing has since successfully attracted the interest and attention of the Chinese people with a series of performances.
Just two months after becoming a Chinese athlete, Gu Ailing won the 2019-20 Freestyle Ski Slope Obstacle Course New Zealand Open championships for China, and on August 28 of the same year, she won the 2019 New Zealand Winter Games and Australian Cup Freestyle SkiIng U-Track Competition. In January 2020, she won the 2020 Lausanne Winter Olympics Ski U-Pool, Freestyle Ski Jump, and second place in women's slope steeplechase at the 2020 Lausanne Winter Olympics. On April 16 of the same year, she was awarded the "Best Moment" of the 2019/2020 season by the International Snow Federation; in November, Gu Ailing was named to the "2020 Forbes China Under 30 Elite List". Entering 2021, Gu Ailing, who represented the Chinese team for the world championships for the first time, won 2 gold and 1 bronze in the women's U-shaped field, slope obstacle course and big jump platform. On December 31 of the same year, he won the 2021/2022 FIS Freestyle Ski U-Track World Cup in Calgary, Canada.
Entering the Winter Olympic Year, Gu Ailing performed very well. On January 2, at the 2021-2022 freestyle skiing World Cup U-shaped venue in Calgary, Canada, Gu Ailing successfully won the championship with 92.80 points in the second jump. On January 7, the 2021-2022 FIFA World Cup Freestyle Ski U-Track Race at Mammoth Mountain Station in the United States concluded the women's qualifying competition. Gu Ailing ranked first with 90 points. In the 2021-22 freestyle skiing World Cup, Mammoth Mountain, Usa, the women's U-shaped field final, Gu Ailing won the championship with 97.50 points. Gu Ailing won all four World Cup U-shaped field competitions in the 2021-22 season, winning the crystal ball symbolizing the overall championship of the season. At the 2022 Beijing Winter Olympics, she will represent China in the U-shaped field, slope obstacle course and big jump platform competition.
The income of a series of champions has given her the title of champion harvester. What makes the Chinese people sigh is that Gu Ailing is not only strong in skiing, but also excellent in learning. On October 19, 2020, Gu Ailing officially received the SAT score of the US college entrance examination, with a full SAT score of 1600 points, and Gu Ailing scored 1580 points, and was admitted to Stanford University, a world-renowned institution of higher learning.
Just like the open hanging life, Gu Ailing has a series of enviable labels: genius girls, school bullies, other people's children, new fashionistas and so on. It is her high-light performance and the high-quality idol temperament on her body that makes Gu Ailing an object of favor for many brands. The approaching of the Beijing Winter Olympics has maximized the commercial value of Gu Ailing. Before 2021, Gu Ailing still has only 7 sponsor contracts, and these 7 sponsor contracts are basically related to skiing. But as the Beijing Winter Olympics approached and her series of outstanding performances on the field, Gu Ailing became the biggest winner among athletes in this Winter Olympic cycle. Gu Ailing has become the "first order" of the spokesperson in the hearts of many businesses, and it can be said that she is lined up to cooperate. According to the statistics and reports of relevant media, the current list of sponsors of Gu Ailing has reached at least 23, and the types are rich and diverse, including skin care products, beverages, kitchen and bathroom products, clothing, watches and clocks.
After the Tokyo Olympics last year, Chinese athletes signed many sponsorship contracts with the help of heat after returning home. The hottest athlete here is the sprint star Su Bingtian, who has endorsed 13 brands in one go. Table tennis veteran, Ma Long, who won the Olympic men's singles gold medal, has 7 endorsements, and Sun Yiwen also has 7 endorsements. This is already a lot in the Chinese sports circle. But compared with Gu Ailing, the gap is indeed a bit large. Su Bingtian and Ma Long combined are not as many endorsements as Gu Ailing's current endorsements, and it should not be an exaggeration to call her the first person in the current Chinese sports world. This shows the influence of Gu Ailing, and with the progress of the Winter Olympics, if Gu Ailing performs well in the Olympic Games, it is estimated that there will be a large number of sponsors waiting for her to sign.
Some media predicted that the endorsement price of Gu Ailing was about $1 million. After entering 2021, the price of her endorsement has risen step by step, first $1.5 million, then $1.8 million, and now the new endorsement contract is about $2.5 million after tax. That is to say, the sum of these sponsor contract amounts, Gu Ailing's income in this area has already exceeded 100 million. I have to say that Gu Ailing, like the open hanging, is indeed the biggest winner among the athletes in the Beijing Winter Olympic cycle. We also hope that Gu Ailing can achieve good results at the Beijing Winter Olympics and win the gold medal.