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What kind of place attracts 1.29 billion people to "check in" a year?

author:Economic references

Xinhua Xianbao|1.29 billion people "check in"! Today's museums are more "stylish"

What kind of place can attract 1.29 billion people to "check in" a year?

The latest data released by the State Administration of Cultural Heritage on May 18 reveals the answer for us: museums.

According to statistics, in 2023, mainland museums will receive 1.29 billion visitors, a record high, and more than 6,000 museums have their own characteristics.

What kind of place attracts 1.29 billion people to "check in" a year?

"I'm not in the museum to see the exhibition, I'm on the way to the museum" - this is the description of his spare time life by a museum "enthusiast", and it is also a vivid portrayal of people's pursuit of high-quality spiritual life.

A museum is a big school. After more than 100 years of development, the Chinese museum in the new era has watched the tradition and embraced the future with a new look.

They are more "fire" -

"I didn't expect to go to the museum and fight for Internet speed!" This is the sigh of a netizen who squatted on the official website of the Hunan Provincial Museum on the eve of "May Day" to make an appointment. Data show that during this year's "May Day" holiday, museums across the country received 50.54 million visitors.

The museum's supply of exhibitions is constantly increasing, and cultural treasures are star-studded. The bronze mask of Sanxingdui Museum, the jade cong of Liangzhu Museum, and the sword of King Goujian of Yue in Hubei Provincial Museum...... It attracted many audiences to "go to a city for one museum".

What kind of place attracts 1.29 billion people to "check in" a year?

Among the many visitors, there are always groups of children who are tall and on the edge of the display case, curiously gazing at the cultural relics with a long history. Archaeological summer camps, cultural and museum lecture halls, and practical experience classes open a door to history and the world for young people; Red cultural relics tell the stories and beliefs of the revolutionary ancestors, so that the red gene can be passed on from generation to generation.

From "I Repair Cultural Relics in the Forbidden City" to "National Treasures", the presentation of cultural and museum elements on the screen has become more and more diverse, and the discussion has become more and more hot.

They are more "alive" -

Today, the cultural relics collected in museums, the heritage displayed on the vast land, and the words written in ancient books are all "alive" one after another.

Tired of shopping? Then come and experience archaeology.

This year's "May Day", the "Shangxin" Archaeological Science Experience Hall in Yinxu Archaeological and Cultural Tourism Town, Henan Province, focuses on an immersive one, attracting many tourists to explore and dig treasures.

From "sightseeing" to digital exhibitions, and now to immersive experiences, the sense of participation brought by museums has increased with the blessing of technology.

Not satisfied with just looking at cultural relics? The application of digital technology has made it easier for people to touch history.

On May 17th, using AI painting, large models and other related technologies, Mrs. Xin Chai of the Han Dynasty, known as the "Oriental Sleeping Beauty", was incarnated as a 3D digital person, showing in front of the world, and the fragments of the times more than 2,000 years ago jumped.

Forbidden City, Yinxu, Sanxingdui...... Museums have made cultural relics come alive through digitization, and also made the rich history and culture more touchable.

What to bring after visiting the museum? Cultural and creative products are renovated, and each of them is "long in the aesthetic point".

The "Horse Stepping on Feiyan" doll walks in the "ugly and cute style", the "Forbidden City Calendar" opens the New Year's scenery, and all kinds of cultural and creative ice cream have "appearance" and deliciousness...... The cultural and creative shop in the museum has become a popular "check-in point" for museum trips.

What kind of place attracts 1.29 billion people to "check in" a year?

They are more "stylish" -

The archaeological research continues to deepen, the exhibition is more exquisite, and the exhibition explanation is in-depth and warm...... The museum is full of "professional style".

"Come to the National Museum and see China. What you see is the China of history, the China of development, the China of openness, and the China of the future! In the introduction copy of the National Museum of China, there is such a narrative. The "Chinese style" of 5,000 years up and down can be glimpsed in the National Museum.

More than 6,000 museums, like fragments and blocks, spell out the time and space map of China, showing the unique charm of culture.

The dialogue between mountains and seas and time does not stop there. The "Forbidden City and Versailles" exhibition and the Gandhara Art Exhibition entered the Forbidden City, colliding with the ancient palace to create sparks of exchange; Jingzhou Museum 37 pieces (sets) of cultural relics from the Warring States period are on a "business trip" to the United States, and the Shanghai Museum is holding a series of cultural relics and art exhibitions of "100 Things to See China", and the museum is becoming more and more "international".

Museums are important temples for the protection and inheritance of human civilization, and a bridge connecting the past, present and future. Let's start from the museum, learn from history, and appreciate the beauty of civilization.

Source: Xinhua Vision