Recently, Volvo Shanghai Jingyao Qiantan City Center Store was officially opened. As Volvo's first city center store in the country, it not only showcased Volvo's new energy models, but also showed the fashionable and modern Nordic lifestyle. It is reported that by the end of 2022, Volvo Cars will open more than 30 urban center stores in core cities such as Beijing, Shanghai, Guangzhou and Shenzhen.
Volvo will lay out the city center store in the core business district of the city, living next to various big brand tide brands, and relying closely with many fashion tasters, narrowing the distance between users, solving user pain points, and improving the user's consumption experience.
On the one hand, if users want to see a car or buy a car, as long as they are within reach of the city center, they can encounter Volvo's new energy products at any time and feel the brand charm of Volvo. On the other hand, if users want to test drive, they can make an online reservation in advance and arrange a test drive at the nearby city center store, thus greatly saving the user's time and energy. In addition to being more convenient to see the car test, users can also enjoy "full transparency of the same price in the same city", online ordering, unified price; no need to negotiate prices, get a better whole-process service experience.
The opening of the Volvo City Center store also brings Volvo's luxury services to every user, making buying a car more exquisite. In the city center store, Volvo will arrange a special reception for users, "fill a tank of fuel", "delivery official gift", "waiting for you to nine o'clock", "test drive at will", "taste of Wo refreshments", "recommend and enjoy good gifts" 6 major pre-sales services from the actual pain points to solve real needs.
Volvo Cars achieves precise contact drainage by leading the upper-end brand experience center and the city center store, while the dealer dominates the lower-end 4S store, pop-up store, and satellite store to convert more user groups, and this "up-down" business model can fully improve the national distribution system, provide users with a perfect experience of the whole life cycle of the car, and deepen the connection and communication with users.