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Peach blossoms, plum blossoms, camellias... Guangzhou Conghua, known as the back garden of the Guangdong-Hong Kong-Macao Greater Bay Area, is colorful all year round. The market share of Conghua flowers is in a leading position in the industry, and more than 80 million high-quality flower seedlings of more than 50 famous, excellent, new and high-grade flower varieties are promoted to the province, all parts of the country, and exported to Southeast Asia every year.
On October 23rd, the first Guangzhou International (Liuxi) Flower Expo (hereinafter referred to as the Flower Expo) opened in Conghua, the series of activities of this Flower Expo were held in combination with offline and online mode, and the activities will last until December 5, with a total of more than 100 flower enterprises or exhibits participating, exhibiting more than 3,000 varieties and more than 5,000 pots.
□ Online + offline, you can "enter" the Flower Expo at any time
At the opening ceremony, Conghua District signed a strategic cooperation framework agreement with Guangzhou Construction Group Co., Ltd., Jianshixing Biotechnology R&D (Shanghai) Co., Ltd., South China Agricultural University, and South China Botanical Garden of the Chinese Academy of Sciences, and at the same time, announced the series of awards of this year's Flower Expo, and held the release ceremony of Guangzhou International (Liuxi) Flower Trading Center, Conghua District to promote the high-quality development of the flower industry, and flower digital art and data platform. In addition, the Flower Expo also held a Guangzhou Flower Industry Development Exchange Meeting.
At this year's Flower Expo, Conghua adopted the mode of "online + offline" to organize activities, fully display the image of Conghua, drive the flower economy, and sing the good voice of Guangzhou for rural revitalization.
Conghua Xihe Village is a well-known tourist net red village in the country, famous for flowers. The main venue of the event is located in Xihe Village Splendid Horticulture and Jiuli Flower Street. The organizers set up many exhibition areas in the Splendid Horticulture Exhibition Hall, including key characteristic flower display area, flower art display area, industrial development exchange area, new exotic beauty display area, extended industry display area, characteristic flower display area, etc.
Domestic and foreign flower enterprises have come here to participate in the exhibition, flowers (red palms, orchids, succulents, camellias), floral art (flower arrangement, embossing), flower tea, flower banquet, flower cake, vase, flower cosmetics and other Conghua flower industry development achievements are also gathered on the big stage of the Flower Expo.
On the basis of the main venue, the Flower Expo extends to the surrounding areas, and sets up sub-exhibition halls in Hot Spring Town, Liangkou Town and other places to display various varieties of flower products, promote flower consumption, and realize the combination of production and marketing, and the mutual promotion of production and marketing.
Stepping out of offline activities, taking advantage of the high-quality ecological environment, Conghua adopts a nuclear boundless mode, and holds live broadcast activities with large spaces, multiple scenes and full time, so that the audience can "walk into" the Flower Expo anytime and anywhere. The reporter learned that Conghua took the green water and green mountains as the background, built a big stage of heaven and earth, and invited the anchors of the well-known domestic live broadcast platforms to enter Xihe Village and major flower enterprises, Liuxihe National Forest Park, Shimen Flower Sea, Apo Liu Camellia Valley, Guifeng Village, Amy Daoxiang Agricultural Park, Mibu Village and other places to carry out live streaming activities.
□ Beautiful flowers incarnate "beautiful economy"
Inside the main venue of the Flower Expo, rows of brightly colored succulents from Zhengxin Horticulture stand out. The company is currently one of the largest professional producers of cacti and succulents in China, with an annual production and sales of more than 4 million pots of various cacti and succulent plants. "The biggest beneficiary of this flower expo is our flower enterprise. Therefore, we will definitely present the best and most beautiful products to the majority of tourists. The relevant person in charge of the company said.
Red, white, green, purple... In another exhibition area, the various red palms from the Guangzhou Flower Research Center are also eye-catching. Guangzhou Flower Research Center has long been committed to the research and demonstration of new varieties of flowers and new technology innovation, and last year, the "Xiaojiao" red palm recommended by the center won the 2020 National Potted Flower "Golden Flower Award". Standing in the festive exhibition area, Zhou Xiaoyun, deputy director of the center, told reporters: "This expo is our long-awaited grand event, we conghua flower enterprises are very excited, the flower industry is an ecological, green, low-carbon industry, we hope to take the opportunity of the expo to improve the popularity of our flowers, but also to create a good flower industry." ”
Rural revitalization and industrial prosperity are the key points. In recent years, Conghua, which has rich flower resources, is committed to promoting the transformation of beautiful flowers into a beautiful economy, and the first to drink the "head soup" of flower industry development is Xihe Village.
Xihe Village is located in the north of Conghua Suburb street, located in the ministry of agriculture and rural affairs of the People's Republic of China, Guangdong Province jointly built a modern agricultural demonstration park, the core area of the key project "Ten Thousand Gardens" in Guangzhou. Flower companies have been introduced since the 1990s, and today, nearly 50 flower companies are spreading along the road. Through continuous integration and development, Xihe Wanhua Customs Town with Xihe Village as the core has formed a flower planting industry based on small potted plants, orchids, succulents and seedlings, as well as a rural tourism scenic spot based on modern service industries such as flower ornamentation, fruit picking, boutique homestays, leisure experiences, vacation research and study, and sightseeing agriculture. According to incomplete statistics, in the whole year of 2020, Xihe Wanhua Customs Town received about 900,000 tourists and achieved tourism income of about 70 million yuan.
With flowers as the medium, connect the dots into a line, and connect the wires into pieces. In the future, on the basis of maintaining the advantages of flower research and development, planting, promotion, wholesale and retail, Conghua District will vigorously promote the implementation of the brand-driven strategy, vigorously expand the circulation of the flower industry, and excavate the value of flowers in an all-round way, extend it, and build the flower industry into a local "sunrise industry".
□ Use flowers as a medium to create five highlands
The flower industry is the industry of the rich peasants in the united agricultural belt. Conghua will use flowers as a medium to build five highlands.
◆ Make every effort to build an industrialization highland for the research and development results of the modern flower industry
At the Flower Expo, Conghua signed a strategic cooperation framework agreement with South China Agricultural University, South China Botanical Garden of the Chinese Academy of Sciences, Jianshixing Company, and Guangjian Group, and released measures to promote the high-quality development of the flower industry in Conghua District to fully stimulate innovation vitality.
Next, Conghua will give full play to the advantages of high-end production, education and research resources in the Guangdong-Hong Kong-Macao Greater Bay Area, take the construction of a national agricultural modernization science and technology pioneer county as the starting point, rely on scientific and technological innovation to promote the research and demonstration application of industrialization technologies such as flower breeding, rapid propagation of fine seeds, and post-harvest treatment of flowers, focus on cultivating and researching and developing flower varieties with local characteristics, actively build a modern flower breeding system, and strive to become an industrial transformation base for modern flower science and technology achievements in the country and a source of new product innovation.
◆ Make every effort to create a modern flower industry ecological value innovation highland
Seize the opportunity of creating a state-level modern agricultural industrial park for flowers and the headquarters of Guangzhou Garden and Flower Group officially settled in Conghua District today, accelerate the improvement of the long chain system for the development of the flower industry in Conghua, and promote the standardization, scale, mechanization and intelligent iterative upgrading of flower production bases.
Vigorously develop the deep processing of flowers, focusing on platforms such as Unilever's South China production base and R&D center, improve the processing system of flower and horticultural products, develop multi-purpose derivative products such as food and health products, beauty cosmetics, and medical supplies, and continuously improve the added value of the flower industry.
Promote the integrated development of the primary, secondary and tertiary industries, actively develop tourism experience scenes, enrich flower cultural creation, homestays, tourism, research and other formats, and create a flower research and tourism base in the province and even the whole country, and an ecological value innovation highland supported by deep processing.
◆ Make every effort to build a modern flower industry brand operation and supply and demand service docking highland
Firmly seize the opportunity of Guangzhou to build an international consumption center city, grasp the "danger" and "opportunity" of the flower industry under the normalization of epidemic prevention and control conditions, take the new market model and market demand as the guide, build the Guangzhou International (Liuxi) Flower Trading Center with high standards, create a modern and intelligent "one-stop" flower procurement platform, build a sound logistics distribution, warehousing and preservation, processing and packaging and other basic supporting systems, promote new flower products, flower art into the community, into the family, and build stable online and offline marketing channels for enterprises and flower farmers. Provide online trading services for all categories of flower products for community flower shops and consumer groups, continuously expand sales channels, and improve the efficiency of flower production and marketing.
◆ Make every effort to build a modern flower industry standardization and information highland
Vigorously develop digital agriculture, build a flower digital art and data platform, regularly release industry standards, industrial information and development trends for the development of the domestic and international flower industry, provide technical services and application demonstrations for the flower industry, and create a national flower industry data authoritative release center.
Give full play to the advantages of the three national innovation platforms (bases) of the Guangzhou Flower Research Center - the scientific research base of the Guangzhou National Modern Agricultural Industry Science and Technology Innovation Center, the national modern agricultural science and technology demonstration base, and the national Tiannanxing family germplasm resource bank platform, continue to carry out the "card neck" technology research of flower seed sources, and create a national potted plant standard formulation demonstration center.
◆ Make every effort to build a modern flower industry with agricultural belt agricultural highlands
With the goal of building a rural revitalization demonstration zone in the province, we will continue to deepen the interest connection model of "industry association + leading enterprise + cooperative + farmer" and "enterprise + base + farmer", and organize the personalized production of flower products and the series of activities of flower art into 10,000 homes through farmers' cooperatives, flower enterprises, flower industry associations and community flower shops, promote flower horticulture "into the community, into the park, into the family, into the campus, into the building", and provide flower and horticulture service training for more farmers, especially rural laborers. Let farmers share more of the value-added benefits of the industrial chain.
Text/Guangzhou Daily, Xinhuacheng Reporter: He Zhanying
Photo/ Guangzhou Daily, Xinhua city reporter: Su Yunhua
Video/Guangzhou Daily, Xinhua City Reporter: Su Yunhua, He Zhanying
Guangzhou Daily New Flower City Editor: Su Wanqian