Guizhou, 24 Jan (CNBC) -- The Year of the Tiger has arrived, and the people often use tigers as mascots. Therefore, this year's "Tiger" series of embroidery handicrafts are widely favored by the public. The embroidery ladies of the Long Beach Village Workshop in Taijiang County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province, are busy making all kinds of "tiger" products.
The embroidery ladies hold the embroidery pieces in one hand and the flying needles in the other hand. Embroidered tiger face, embroidered "king" character, embroidered tiger whiskers... Under the dexterous fingertips of the embroidery ladies, between the stitches and threads, one after another, the image of the "tiger" that is cute and vivid jumps out.
It is understood that the Mother Manufacturing Taijiang Miao Handicraft Cooperative was established in April 2012 with a registered capital of 2 million yuan. The cooperative is mainly dedicated to the discovery, inheritance and development of the first batch of national intangible cultural heritage, the "Miao embroidery skills". In 2019, it invested 3 million yuan in hangzhou Yuhang District to cooperate with the "Mother Made" project of the China Women's Development Foundation, and through design support, brand promotion, market introduction, platform construction, skill training and other measures, innovatively adopted the "one society, many workshops and many creations" poverty alleviation method, formed a "1 company and 14 workshops" business model, and realized the integrated operation of "design + production + sales". At present, the cooperative has 332 embroidered women.
Wu Changzhen, who is embroidering with her eyebrows low, is one of the embroiderers who made her mother's long beach village workshop, and like the embroidery ladies in the village, she goes to the workshop every day to make New Year's orders. Her eyes converge on the bottom of the embroidery piece, the action skillfully wears the needle into the embroidery piece, the colored silk thread shuttles back and forth on the embroidery piece, and the thousands of stitches and threads embroidered are the orders of the Year of the Tiger, and it is the head of the beautiful life of the Year of the Tiger.
"I grew up learning embroidery with my mother, and in the past we used to embroider everything for our own family. Now there is a mother's handicraft workshop in the village, and our embroidery skills come in handy, without having to go out to work, we can also earn money at home embroidery. Now we are catching up with a batch of tiger products, we strive to complete this batch of orders as soon as possible, take more orders, and continuously improve our income, so that our lives are better. Wu Changzhen said with a smile.
In addition to the rush, the embroidery ladies also directed and performed themselves, promoting their products in the form of short videos on mobile phones, showing their embroidery skills, and sending everyone blessings for the Year of the Tiger.
Wang Jianming, head of the Taijiang Miao Handicraft Cooperative, told reporters: "In 2022, we made a good start, we received more than 500,000 "tiger" series orders, and now the embroidery ladies in various workshops are busy making orders. In the next step, while we take more orders, we must also do a good job of Miao embroidery + to further enrich our products. We must further expand the scale, open more workshops in the county, absorb more embroidery girls, let more embroidery girls eat embroidery 'rice', and drum up 'money bags'. Thus, more effectively assist the county's rural revitalization work. ”
It is understood that in 2016, Taijiang County was named the first splendid plan demonstration county in Guizhou Province to get rid of poverty, and received more than 2 million yuan of project funds for the demonstration county project of the provincial women's federation's splendid embroidery plan, which effectively promoted the county's infrastructure construction, talent training, industrial development, publicity and promotion, etc. to improve quality and efficiency, and the county's handicraft infrastructure has been greatly improved.
In recent years, Relying on the cultural advantages of Miao embroidery, Taijiang County has vigorously promoted the "Splendid Embroidery Plan". There have been 5 embroidery bases named as the demonstration bases for the province's splendid plan to get rid of poverty, 7 bases have been supported by 350,000 yuan of training funds for the splendid plan, and the skills of 350 embroidery girls have been improved. There are 12 leading enterprises in embroidery silver jewelry and 280 embroidery cooperatives in the county, with an annual output value of nearly 30 million yuan. Combined with the "three girls" training, starlight project, east-west collaboration and other projects, more than 3,000 embroidery girls were trained, and radiation drove more than 20,000 embroidery girls in the county to participate in the development of the embroidery industry.