The mango variety market is a double day of ice and fire, the front foot "Brother With Thorns" frantically launched the popular "uncle", and the back foot longevity variety show "Happy Base Camp" suddenly withdrew, not even a decent farewell.
However, the veteran variety show team is still deeply rooted, entertainment variety shows are frustrated, emotional variety shows continue to lead, according to the 2021 Tencent Entertainment White Paper Variety Edition, Mango relies on "engaging in objects" to silently open the advantage.
Throughout the year, four emotional variety shows were exported in one go, and the output in the same field was far ahead.
In addition to the paste of "Fluttering Heart", which focuses on the proposition of "script killing", the 3 variety shows of "Daughters' Love 4", "Sudden heartbeat" and "Goodbye Lover" are all out of the circle.
Among them, "Goodbye Lover", which has the title of "the first marriage documentary observation reality show in China", has pressed the traffic variety show and the "Annual Comedy Competition" and "Brother Who Cut through thorns", and has won the first place in the whole category.
This grand situation has to make people sigh "to engage in objects", or mango is the most good.
Over the years, they have indirectly promoted no less than five star couples with variety shows, including married model couples Zhang Xinyu and He Jie, as well as zhang Yuqi, the queen of love, and her little boyfriend Li Shanxi.
Directly because of the "La Lang match" love comprehensive couple holding hands more times caused the whole network to boil, "Female Love" Chen Qiaoen held hands with the vegetarian boyfriend Allen, "Suddenly Moved Again" contributed to the "Love Complex Ceiling" Wang Ziwen and Wu Yongen.
If the popularity of Mango's single love complex is also the probability of being overtaken by the "Heartbeat Signal" series, then other platforms are completely out of reach than the word-of-mouth, topic extension, star interaction and overall data of the work.
Objectively speaking, the production orientation of Mango Variety show is not perfect, and it has many problems that need to be rectified.
Entertainment programs over-pursue traffic, reality TV rendering tearing controversy and other issues are still criticized to this day, but we also have to admit that they also have a lot of places worth learning from other teams, especially marriage and love variety shows.
Mango can silently dominate the marriage variety market, will market CP hotspots is on the one hand, but more critically, is that their team has the courage to explore the issue of marriage and love in depth and diversity, and has been innovating.
Only one of the four variety shows in 2021, "Daughters in Love", is a series of variety shows, which has already laid down brand awareness, creating a more solid position after Creating Chen Qiaoen's record of holding hands with ordinary people, and visually predicting that it can survive for several more seasons.
The other three variety shows are all new creations.
"Fluttering Heart" is a bit like a "stitched" variety show, combining the characteristics of the two types of programs such as script killing, secret room and love observation, relatively less hearty, failure is inevitable, but creativity is indeed the first in the industry.
Its failure also proves that variety shows can not only rely on piling up guest popularity or popular elements, more elements are piled up, and things with connotation cannot be discussed, but also in vain, audience viscosity, always rely on content to maintain.
"Suddenly And Then Moved" has much sincerity, played the slogan of "mature women sweet and love", and the female guests found are basically divorced or single mothers, and they took the lead in brushing up the topic.
This proposition can play a role in encouraging mature women to boldly love, which is equivalent to adding a proposition to get rid of colored vision on top of CP, which is skillfully in line with the self-confidence of women who have been hot in the past two years, novel and positive energy.
Moreover, the guests selected by Mango are also quite powerful, except for the young Cai Zhuoyi, the four female guests are basically very attentive in dating, Wang Lin's struggles and entanglements, and Wang Ziwen's maturity and bravery have a very realistic empathy power.
Two single mothers with completely different personalities face a new relationship, one full of concerns, afraid of making the wrong choice, one is enthusiastic and bold, only pursues the moment, does not mind trial and error, and the sister's troubles coexist with the strength of the sister.
They are grouped together, so that the audience can see the group portraits of mature women, but also see their different views of marriage and love, the spark tension between CP is a direct viewing point, and the discussion of the outlook on life given is thought-provoking.
"Goodbye Lover", which won the annual variety show word-of-mouth champion, is the most surprising marriage and love variety show in 2021, and many netizens mistakenly think that Mango is learning from the tongue Han Zong "We Are Divorced".
After the start of the broadcast, everyone found that the program team was indeed trying to explore the real marriage story.
Three couples, at that time in three stages of marriage, Guo Keyu and Zhang He have divorced, Zhu Yaqiong and Wang Qiuyu are divorcing, Tong Chenjie and Wei Wei are considering divorce, each couple faces a different situation, and the contradictions are also different.
Did Guo Keyu and Zhang He's ten-year marriage really love each other? Who is the one who is really wronged? Couples with different personalities and values seem to have difficulty in resonating comfortably with each other.
Zhu Yaqiong and Wang Qiuyu who are more wrong? Whether the woman is too "doing", or the man is in the "PUA", there is obviously love between the two, and they will collapse and suffer because of divorce, but they can no longer live a married life.
Tong Chenjie and Wei Wei are the sweetest of the three pairs, and the first pair that is not favored by the audience, the man's alcoholism and family have been criticized, netizens have advised the woman to divorce, but in the end, the wind direction began to change.
It is not that Wei Wei has completely changed his bad habits, but that everyone has seen the "emotional value" that is difficult for outsiders to measure, and he has brought a lot of troubles to Tong Chenjie, but he is also the most suitable partner in Tong Chenjie's heart.
Leaving aside the issue of having children, they are indeed so happy that they are enviable, whether the woman should give up her husband who has a key contradiction with herself, or be willing to enjoy the emotional value gained and wait for change, almost no one can give the right answer.
When you see the end, you will find that "Goodbye Lover" is not to explore who is right and who is wrong among the three couples, but to show the audience through their real problems in marriage.
The same question, how do we deal with it? The same "pit", can we avoid it? What kind of thinking arises when we look at the problems in our own marriages from a third perspective? This is the purpose of this variety show.
It is precisely because the program group digs into the topic of marriage enough, deep enough, and empathy that "Goodbye Lover" has become the annual word-of-mouth king, and it has triggered continuous marriage discussions, which still has a lot of popularity.
When the model is novel enough and impactful, when the content is solid enough and warm, it is difficult for the variety show to think of a circle, in the same way, the producer wants to dominate the variety show market with a certain theme, and it must also meet these two conditions.
However, it is ironic that the undefeated status of mango marriage and love variety shows relies on innovation and sincerity, entertainment variety shows, but they have failed on these two elements, which directly caused the embarrassing ending of "Fast Book".
The follow-up "Hello, Saturday", is to change the soup without changing the medicine, if the mango all categories of variety shows are like "engaging in objects" so sincere, with the audience base accumulated over the years, the commission will not be in today's dilemma.