The demand for global trade is increasing, the competition in the industry is becoming more and more intense, and the consumer purchasing behavior is changing rapidly... With the continuous emergence of the trend of the times, consumers' purchasing concepts are also constantly changing. When they buy products, they have gradually changed from considering "sexual price comparison" to expecting products to be "safer" and "more secure".
At present, the world's governments on the "quality and safety" piece, basically through the form of legislation to establish a corresponding certification system, to ensure the quality and safety of enterprise products, so as to better protect the vital interests of consumers. It can also be understood that this has become a new barrier to international trade.
We may wish to imagine that if a company/enterprise's product has passed the certification of an excellent certification body, it can obtain a "certification certificate" issued by the certification body and allow the corresponding certification mark to be affixed to the product. This internationally recognized and effective certification method can not only help enterprises establish a good reputation and enhance brand image, but also better help consumers to measure the quality of products and safety. Therefore, for enterprises, obtaining certification marks is the "golden" key to the market.
01 To that initial love and like-mindedness
There is such an entrepreneur, who has been deeply involved in the "enterprise certification" industry for many years, with the original intention of "helping more enterprises solve certification problems", and constantly enriches the certification service system of their own enterprises. During the epidemic, we are not afraid of the impact, have the courage to embrace change, and gradually move towards the process of digital transformation. He is Mr. Wang, the person in charge of Beijing Synori Enterprise Management Co., Ltd.
Beijing Synori Enterprise Management Co., Ltd. (hereinafter referred to as "Synori" ), founded in 2019 and headquartered in Beijing, is a high-tech enterprise specializing in providing services such as system certification, product certification and qualification for enterprises. The company's current main business includes ISO9001 quality management system (including GB/T50430), ISO14001 environmental management system, OHSAS18001 occupational health and safety management system and other system certification. Certificates with China Conformity Assessment, National Accreditation Service CNAS logo, international multilateral mutual recognition IAF and SCC logo can be issued, which is widely international and authoritative. In addition, at present, the business scope of "Synorui" covers the whole country, including enterprises and institutions, groups, etc., and its products are widely used in construction, gardening, catering, property services and other industries.
It is understood that although the current "Synori" company in the business, staffing in all aspects are relatively mature, but in the early days of the company's establishment, in fact, there are only 4 partners, the establishment of the company is due to the love of the "enterprise certification" industry, but also because of the like-minded friends to accompany. Along the way, we have opened up the territory and crossed the mountains and mountains, from the original self-development business to today's sales iron army of about 20 people.
Speaking of this, the person in charge of the "Synori" company can't help but sigh the first order won after the establishment of the company. The customer had been talking for almost half a month before, and when the project was about to be "won", it was difficult for him to take care of it when he was on a business trip, and this order could only be taken care of by his partner. Because they were not familiar with the business, the partners were not particularly confident at that time. Immediately Mr. Wang remotely gave the partner enough trust and guidance, and finally the partner won the first system certification order.
02 Digital transformation is imminent
In the process of development, the focus of its business is constantly changing. From the beginning of the main business for system certification and 3C certification, to today's system certification, product certification, qualification processing and other diversified business, there is no shortage of remote/ online audit and other new audit methods. The landmark reasons that force companies to make business changes, in addition to the improvement of the business quality of the company's personnel, also include the challenge of actively meeting the changes in industry trends, such as online office and digital transformation of the epidemic.
Regarding the quality of personnel, the person in charge of the "Synorus" company mentioned: At the beginning, the company members were not particularly professional, and there would be some friction with the customer in the process of business negotiations, after the follow-up continuous personnel training, the professionalism of the company's members has been greatly improved, and gradually more other types of certification services can be handled, which provides a good opportunity for the company to develop more "system certification and 3C certification" outside the certification business.
In addition, the epidemic has been raging for more than a year, which has caused a lot of impact on the enterprise certification industry, which has also sounded the alarm for the company to move towards the "digital" process. Generally speaking, there are some links in enterprise certification that require auditors to go to the scene to do audits, if the epidemic situation in a certain area is more serious, it will lead to the inability to conduct "face-to-face review", which in turn will lead to a reduction in the company's corresponding business.
Regarding the impact of the epidemic on the enterprise certification industry, the person in charge of the "Synori" company also shared some measures to deal with the "impact of the epidemic": First, if the epidemic situation in the company's office location is more serious, they will give priority to online office; second, if the customer's local epidemic problem is more severe, they will arrange "online audit data", and after the epidemic situation on the customer's side is more relaxed, they will handle the "supplementary on-site audit" for the customer according to the requirements of the business.
03 Use tools skillfully to kill a "blood road"
The hand-in-hand between "Synorian" and "Trace" is driven by "digital transformation". Although affected by the new crown epidemic, the company's scale continues to grow, so the company is increasingly feeling the urgency of "digital transformation", and the company must innovate and cannot follow the original "old way". To this end, Synoranos is constantly looking for "digital tools" to quickly improve efficiency, and the first thing to change is the company's "customer acquisition method". It would be nice to have a tool that could help them quickly find "customers who want to apply for business certification."
The person in charge of the "Synori" company said that before the company used the trace, it set up a special position to collect the list of enterprises for sales colleagues. After using the trace, the company immediately cancelled the position, and the sales team used the trace to find corporate customers, saving costs while improving efficiency (equivalent to saving 9,000+ recruitment costs per month, converted into "years" is saving 100,000 + / year).
The person in charge of the "Synori" company mentioned that the company currently uses more traces to "Advanced Screening", "Intelligent Call" and other functions, and the sales themselves use the traces to quickly find out the enterprise customers, and combine the intelligent robot outbound call to complete the intention screening of enterprise customers. "Synoran" company is more satisfied with the use of the effect, probably after using the "trace" for 2 weeks out of the first order (the amount of about 10,000 +). As sales become more and more familiar with the use of trace products, the frequency of subsequent orders is getting higher and higher, reaching a speed of 1 order in 1-2 days.
Customer industry view
With the increasing frequency of national export trade, consumers' requirements for product quality are bound to become higher and higher, and the demand for enterprise certification will become greater and greater in the future.
In the future, the trend of the enterprise certification industry will be more inclined to "remote audit" and "digitalization". Among them, regarding the "remote audit", the state has launched some "online audit" programs, and major certification companies are gradually experimenting. In the "digital" area, many enterprise certification enterprises, including our "Synoranos", have gradually used digital tools to solve problems such as "customer acquisition" and "customer management".
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