The years do not live, the seasons are like a stream. We have been together for another year. On January 20th, the 2022 annual planning meeting of the brand department of "Cohesion and One Heart" was held at the headquarters of Wanshixing.
Mr. Wang Jun, Chairman of Wanshixing, Mr. Chen Saikuang, General Manager, and other company leaders were all present. The meeting comprehensively summarized the work results of various departments of the company's brand department in 2021 and released the overall strategic plan for 2022.
First of all, Mr. Zhang Guanghui, Vice President of Brand Marketing of Wanshixing, conducted the 2022 brand planning report.
Mr. Zhang analyzed the progress of Wanshixing's sales work in 2021 with detailed data. Summarize and report on the achievements and development status of the brand department in 2021, point out the shortcomings in the work, and also put forward suggestions for improvement, and focus on the work plan for 2022, and will carry out new upgrades and iterations in the channels, investment promotion, after-sales, training, brand and other sections to promote the accelerated development of the brand!
"There are no customers who are not, only services that are not done well!" Ms. Ye Jihong, manager of the order department of Wanshixing, said that the order department will continue to put the service of customers in the first place.
Through the introduction of the responsibilities of the department's order clerk, the delivery situation in 2021, the change of the order process in 2022, the regional adjustment, and the service upgrade, the 9 major parts were elaborated in detail. Investment promotion work has always been the top priority, and Mr. Zhou Chen, director of the Innovation Channel Department, made a detailed analysis of the investment data for the whole year of 2021, and thus summarized the current problems and gave practical solutions. The 2022 investment target is decomposed from the aspects of channel, monthly, team, resource, strategy, control and other aspects.
Mr. Yuan Fangjie, Director of the Marketing Department, made a comprehensive summary of the results of the work of the Marketing Department in 2021. From the aspects of network promotion and content output, new media, store design and material output, the work summary and analysis has been carried out, and the brand building promotion in 2022 has been re-laid out, which will further increase the strategic investment, deepen key media cooperation, strengthen the professional ability of personnel, and improve the operation system of the marketing department.
In the face of the rapidly changing market environment and extremely fierce market competition, Wanshixing E-commerce Department is also constantly adjusting its e-commerce marketing ideas and formulating practical development goals. Mr. Jin Yunxiang, Director of the E-commerce Department, made an overall report on the online sales data from the aspects of e-commerce transaction volume and store traffic in 2021, and made a detailed operational strategy for the annual e-commerce sales target for 2022.
Finally, Mr. Wang Jun, chairman of Wanshixing, said that in 2021, the Wanshixing brand has obvious development results, the company has further expanded the brand scale, expanded the staff system, and at the same time, the management level, the team's literacy, professional skills have been greatly improved, behind these achievements are all condensed with the sweat and painstaking efforts of all members, which is the fruit of everyone's joint efforts!
The 2022 annual planning meeting of the "Cohesion and One Heart" Wanshixing Brand Department was successfully concluded. This is the end of 2021, but also the new beginning of 2022, in the new year, Wanshixing people will go all out, unremitting struggle for the development of the brand, and create brilliant again!