Today's "Made in China" may be a little different from what you remember.
When brushing the circle of friends——
The H5 of the Palace Museum may have poked at your cute point, the Forbidden City cultural creation may have poked at your wallet, and the Hanfu, makeup and accessories of the ancients are imitated by more and more young people.
When you go into the movie theater —
The first 4K panoramic Cantonese opera film in China, "The Legend of the White Snake," set a new box office record for Chinese opera films this year.
It is not a traditional stage performance + live-action shooting, but through 90% of the technical special effects, it expresses a flexible ink painting and the aesthetic meaning of Chinese style.
At the same time, many dramas such as "Chang'e Running Moon", "Catching and Releasing Cao", and "Suolin Capsule" are already trying 8K.
8K also makes the fairy charm of mythology, the vicissitudes of history, and the exquisite costumes look like you.
When visiting the exhibition——
The Venice Biennale's artwork "Chinese Martial Soul" was launched this year, combined with CG virtual images, and the "lifting, supporting, gathering, and sinking" of the Chinese martial arts long fist were all trajectorized.
Between the virtual and the real, the movement and the static are staggered, one punch and one slap, ups and downs.
When you enter the theater —
Mei Lanfang was suddenly "reborn" in October last year, appearing in a beam of light at the Mei Lanfang Grand Theatre as a young digital person.
The "Mei Lanfang Era" is also the highest point of Peking Opera in history.
Digital Mei Lanfang combines MULTIPLE TECHNOLOGIES SUCH AS VR, AI, 3D enhancement, etc., and reconstructs every skin, expression, and costume with high precision, making his face posture, voice tone, and smile come to life.
When playing the game -
Playing chess, Go, and backgammon with AI on mobile phones is not surprising.
When AlphaGo became the world's first robot to beat the world champion of Go, we no longer underestimated the IQ of AI, nor did we underestimate the heat that a new technology can bring to traditional culture.
Even if you just look at the online news —
At a time when the virtual world is becoming more and more popular, even Chinese paintings are NFT-oriented.
Non-hereditary heir Xu Yana chose to NFT Peking Opera Faces, 166 digital faces, 73 different characters, trying to attract the attention of young people in the new wave of technology.
Tencent's "Digital Ethnic Atlas", each ethnic icon is limited to 54 pieces, a set of 118 yuan, 3024 digital collections were snatched up in 1 minute.
The "new national essence" has arrived, and digitalization is its biggest change.
There are many more traditional national treasures, all waiting for a long-lasting innovation: calligraphy, lacquerware, shadow puppetry, embroidery, brand painting, painting, tie-dyeing, Suzhou pingtan, Tibetan thangka, Zhongyang paper-cutting...
These are all good things that we have passed down and passed down in our bones.
Although the reality is that too many national essences have disappeared over the course of history, fewer and fewer young people are actively paying attention to them.
Suddenly asking "What are the four essences of China's four countries", many people may hesitate for a while before answering one or two of "Peking Opera, Martial Arts, Calligraphy, and Chinese Medicine".
Guo pu is also confused.
However, in recent years, the national tide and domestic products are on the rise, which can be seen in the tolerance and love of young people for traditional culture.
In contrast, national essence seems to be an ancient word.
It is reminiscent of the afterglow of childhood, the early reading and recitation of "Beijing has a good ventriloquist", and the university's forgotten elective course "Tai Chi" in the playground.
But national essence is also a word that is close at hand.
We still like to meet friends with tea, although this tea may be milk tea;
When we go to the hospital, we will also be prescribed Chinese medicine, but Western medicine is more everywhere at home;
We also like to "play" with relatives and friends every New Year's Festival, the most popular national essence, its name is Mahjong;
In fact, as an ancient civilization, China's national essence can be said to be innumerable.
It is just that the times have changed, and the traditional culture that has crossed from ancient times to the present is difficult to develop unchanged, and it is still expected to continue the grand situation of that year.
Fang Haoran, a post-90s ventriloquist performance artist, confessed:
Although the state has always encouraged the revival of traditional culture, it still cannot resist the impact of popular culture. Very few young people are willing to learn ventriloquism, and many of the inheritors are 60 or 70 years old.
"But digital technologies can bring endangered cultures to life," he says.
In the face of the impact of the digital age, the national essence has also ushered in a new turning point.
As mentioned above, many national essences are embracing the wave of digitalization, showing a new look of diversification.
In the 20 years of the rise of the Internet, digitalization is often seen as a panacea that seems to have a chemical reaction with any traditional industry or industry, and guoji is no exception.
But digitalization is not the solution, much less the goal.
New technologies and new scenes have brought the greatest creative space to the national essence, but they have also brought the greatest risk to the national essence.
The fast pace of the Internet makes it easy for them to hit hot spots, quickly discussed, but soon cooled; the best national essence, if it encounters inappropriate technology, the presentation effect will be a mess; vassals, clumsy imitation, will only be criticized and insulted...
Just moving the traditional national essence to the Internet is more like the national essence cosplay, and it is difficult to truly continue the style and spirit of the national essence.
Tobias Gremmler uses digital media, motion graphics and other technologies to create a subtle visual experience that expresses the classical charm of drama even though there are no real people.
The reason why intangible cultural heritage can be passed on for thousands of years is that it is inherently unchanging, but each generation of inheritors will use the fruits of the times to enrich and perfect them, so that they can be revitalized.
Peking Opera, one of the four national treasures, has developed since the Qianlong period, and is the result of the intertwined development of Performance methods such as Huiban and Han tunes, the fusion of Kunqu opera and Qin cavity, and the intertwining and development in the past 50 years.
Digital technology, on the other hand, is the best outcome of this era.
In our view, the greatest value of "digitalization" is not in the communication channels, but in the fact that digital itself is art.
Photo note: VR (virtual reality) reinvents pen and ink, and even more reshapes the concept of the canvas - space is the canvas.
Guardian of the Intangible Cultural Heritage! Guardian of the Intangible Cultural Heritage! Guardian of the Intangible Cultural Heritage!
When such a voice becomes more and more powerful, it is better to directly participate in it and create it than to popularize it and watch it.
Even though everything was foreign to us, we decided to do something like this with the utmost enthusiasm:
Released a "Dolby Atmos Spatial Audio Ventriloquist Work".
If you remember the elementary school text "Ventriloquism", you must also know its charm, only on the spot is the most infectious:
Close your eyes, the lips, teeth, throats, and tongues of the people in front of you have all disappeared, everything in the world begins to clatter, you can hear the barking of the horses and dogs of the small bridge and the flowing water, the deer in the dense forest behind the house, and the roaring apes of the lions in the distant mountains...
This kind of exquisite and amazing skill has become a "national intangible cultural heritage", but it is also more precarious at present because of the lack of scientific inheritance methods.
Despite the internet's spread bonus, it doesn't help much for this extremely live-seeking performance.
With the advent of spatial audio technology, the development of ventriloquism finally has the biggest catalyst - it can make ventriloquists imitate everything, regain a sense of space and orientation.
Listen in your ears and be around you.
It is no exaggeration to say that we think that ventriloquism is the perfect match for spatial audio.
Spatial audio with Dolby Atmos will take you back 300 years to the latest acoustics, truly immersed in the story and experiencing the most stunning live effects of this traditional technique.
On January 24, the first season of "Love Fan Digital National Essence": "Ventriloquism: Three Voices of Everything" will be launched soon.
Looking forward to "hearing" with you to see new landscapes.