RedNet Moment News Reporter Tang Pinhui reported from Changsha
The brewing of a good bottle of wine requires many excellent conditions, including at least five basic elements such as good raw materials, water source, soil, climate, and technology. Among them, raw materials can be produced locally or shipped from other places, and good processes can also be obtained by the introduction of talents and technologies.
Only good water, good soil and good climate are difficult for people to move, and they belong to the unique, and good wine is the essence brewed by people in the good water, good soil and good climate environment given by god. White sand liquid is the essence brewed in this land with the good water of Changsha.
When it comes to baisha liquid, Changsha's old mouths are always obsessed with it: the "three famous wines" with the same name as Maotai and Wuliangye, the only liquor named by Chairman Mao himself, as well as the classic white gourd bottle and the "red classic"... This is a well-known brand of Xiangjiu that was once popular all over the motherland, and it is the memory of the older generation of Hunan people.
However, after the new century, the white sand liquid disappeared almost overnight, which made many Changsha people regret it. What the hell is going on? At the beginning of this year, white sand liquid began to appear on the streets of Changsha, so that the old mouth of Changsha began to drink again. Having experienced the white sand liquid of phoenix nirvana, in this sauce and wine outlet, can the white sand liquid find its own new way out?
It is also the originator of aromatic liquor
The history of Baisha liquor winemaking can be traced back to the modern "TongmaoChang" trough, after the founding of New China, it became the first brewing enterprise in Changsha through public-private partnership: Changsha Distillery. In the early 1970s, Changsha Distillery successively sent technicians such as Sanshang Maotai and Luzhou Laojiao to learn winemaking experience, and through integration and innovation, creatively brewed Daqu liquor with a unique flavor.
Selection of high-quality sorghum, whole grain soaking gelatinization, drawing on Changsha famous spring baishajing water to carefully brew, and high and medium temperature qu mixed with six distillations and five distillations four times to take wine, high temperature accumulation, sand fermentation, batch quality picking, long cellared, which is different from the Luzhou Daqu as the representative of the strong aroma type, more different from the Moutai wine as the representative of the sauce type, unique "thick head sauce tail" characteristics.
In February 1978, it was identified by the Institute of Food Fermentation Industry Science of the Ministry of Light Industry: "White sand liquid, color, colorless and transparent; fragrant, fragrant, soft sauce, sweet after taste, set as a combination of aroma type", thus the white sand liquid wine laid its status as the source of Chinese liquor and incense, known as the "originator of both aroma".
The only liquor named after the chairman
"Baisha Liquid" is also the only liquor in China named by Chairman Mao Zedong. In 1974, Chairman Mao Zedong went to Hunan to inspect, coinciding with the chairman's birthday, the local people toasted Chairman Mao with a cup of Hunan fine wine, Chairman Mao took a sip and asked: "This wine is very good, what kind of wine?" The reception staff said: "This is Changsha Distillery took the water of Baisha Ancient Well to brew, the quality and taste of the wine is very good, brewed for several years, and has not yet had a wine name." The chairman listened to the introduction and took another sip of the wine glass, casually took the white porcelain wine bottle and looked at it and said: "This wine is very good, it is made of water from the ancient well of Baishajing, the wine tastes good, it is called white sand liquid." ”
Since then, the famous wine "White Sand Liquid" of Huxiang has been born. Since the chairman's name, Baisha liquid liquor has made great strides from Hunan to the whole country, writing a legend that is difficult to copy in the Chinese liquor market of the Wind and Cloud Meeting:
In the 1970s, with its distinctive mellow and luscious personality, it created a precedent for thick sauce and fragrant liquor, and was designated as the special wine for entertaining foreign guests and the government reception wine in Hunan Province;
In the 1980s, the limelight directly approached Moutai and Wuliangye, and together with them were called "the three famous wines in China", and they were among the national banquet wines for many times;
In the 1990s, he paid tens of millions of taxes and exported overseas, won six gold awards, won special gold medals at the Hong Kong International Wine Fair, and won the gold medal at the Munich International Wine Fair.
The old baisha liquor of that year is still highly sought after in today's national old wine collection market, and it is the memory of Xiangjiu that liquor lovers can never forget.
Famous wine revival: The strength of White Sand Winery returns
Baisha Liquid has a brilliant past, and since the new period, it has only been for various reasons that it has failed to adjust its strategy and adapt to market demand and competition in time, and has failed to do large-scale and go out, which is sad.
In 2017, Baisha Liquor set sail again, relocating the distillery to Guanshan Ancient Town in Ningxiang, where it invested 120 million yuan to build a new garden-style brewing base "Baisha Liquor Winery". The first phase of the cellar pond has 102 mouths, which can produce 500 tons of original wine per year (400 tons of sauce and 100 tons of incense), and complete trial production in 2019 and officially put into production in 2020.
It is understood that the second phase of the Baisha liquid workshop is being prepared, and in the future, the Baisha liquid winery will form an annual output of 3,000 tons of original wine, of which 2,000 tons of sauce wine and 1,000 tons of concurrent fragrance, and will build a wine warehouse with a storage capacity of 12,000 tons.
Li Yingguo, chairman of Baisha Liquid, said that Baisha Liquid has thousands of tons of old wine reserves, three thousand tons of annual production brewing capacity, a long history, a brand that the people are familiar with, and the endorsement of the chairman's name, Baisha Liquid wants to go out. At the same time, he also set a goal: the annual sales revenue of the enterprise in 2025 is 500 million yuan, and the task of achieving the annual sales revenue of the enterprise is 2.5 billion yuan in 2030, and the revival of baisha liquid liquor is realized.
"One side of the landscape to raise one side of the people, Baisha liquid as a famous wine in Hunan, to achieve the revival of famous wine, we must first do a good job in the Hunan market, to do a good job in the Changsha market, Hunan people, especially Changsha people have feelings for baisha liquid wine." Li Yingguo said that next, Baisha Liquid will start from the local market in Changsha, make use of the unique conditions such as the ecological environment, good grain raw materials, process quality, cellar advantages and other unique conditions of Baisha Liquid, based on quality to win at the same time, with innovative sales models, let the sales point boss sell with peace of mind, peace of mind and peace of mind, so that Baisha Liquor Industry can get better development in the new era and regain its former style.
More than 500 signed distributors of Baisha Liquid in Changsha have said that Baisha Liquid Wine, as a Xiang liquor brand that has accompanied the growth of several generations of Huxiang, with the return of the 54-degree and aromatic liquor gourd bottle that won the National Silver Award that year, and the launch of the "Red Archives" series of Baisha Liquid 53 degrees old sauce wine, they are confident that together with the revived Baisha Liquor Industry, They will build Baisha Liquor into a leading brand of Xiang liquor and awaken consumers' memory of the "Baisha Liquid" brand.