Four years ago, a "whistleblowing" incident plunged He Siyun, a teacher in Guangxi's special post, into public opinion. She was then dismissed from the school. Topics such as "reporting beyond the level" and "being retaliated against" have made her the focus of public opinion.
And He Siyun did not expect that 4 years later, that is, at the age of 31, she stood on the cusp of the storm again, because she sold snail powder.
Nowadays, He Siyun does not resent people for tying "that thing" too much to her, because "inseparable, so I don't mind." Not only that, she also admitted that online sales need traffic, "If I do sales in an unknown way, I may starve to death before I make money." ”
Last month, He Siyun announced on her public account that in less than 5 months, the snail powder named after her had sold more than 1 million. She called the experience "magical."
The image is from He Siyun Weibo
Rub the flow and sell snail powder
In May 2017, teachers at a custodial institution in Pingnan County, Guangxi Province, were reported for molesting multiple girls. The verdict was pronounced in September of the same year, and the people involved were sentenced and many people were held accountable.
At that time, He Siyun was a special teacher at Siwang Town Center Primary School in Pingnan County, and she participated in the "report" of this matter, and it was this experience that made her fall into the discussion of "reporting beyond the level" and "being retaliated against".
For more explanations of the reasons, the relevant departments issued an official statement nearly 4 years later, that is, on February 21, 2021: denying He Siyun as the first police officer of the year, and saying that after verification by the Guilin Municipal Education Bureau, it was confirmed that the teacher qualification certificate he held was perjury.
He Siyun refuted it at the first time, but she did not "stay" too much, because now she has found a way to make a living, selling snail powder.
"Teacher He Siyun" is the name of He Siyun's Weibo, and this brand also comes from that period of teacher experience.
After "that incident", He Siyun once thought about changing his name, but because the three words "He Siyun" were occupied by others, he gave up. Here, nearly 100,000 netizens follow her, and she calls herself a "snail powder operator" in the profile, accompanied by her WeChat ID. She frequently pays attention to social hot events, and in addition to simple forwarding, she also publishes long comments. Her name appears at the beginning of the title with a link to snail powder at the bottom. She calls this "online sales," and writing articles is how she "rubs" traffic during the "post-news personality" phase.
In the comment area, some netizens are as strong as ever, but the doubts have never stopped. Some say she used debunked data in her articles, some suggested she separate her voice from her business, and some felt she didn't necessarily know the truth.
"If you don't hear something bad, you can see it when you see it." Choosing to continue to stay in the whirlpool of public opinion, He Siyun is somewhat selfish.
He Siyun is a native of Guangxi, snail powder from snacks to large, in her opinion, snail powder sales are in the off-peak season, and this market law does not work here. "If I have traffic, I sell better." In some ways, she knows exactly what she 'is using's.' So at this time, she doesn't mind people associating "that thing" with he Siyun now, "because it's inseparable, so she doesn't mind."
"At that time, when I chose to use my own name to make a snail powder brand, I couldn't be separated. If I did the sale in an unknown way, I might starve to death before I could make any money. ”
"To put it bluntly, it is to have traffic, and no one will buy it without traffic." He Siyun said that it is all for survival, and selling snail powder is the way she chooses to survive.
In less than 5 months, the sales volume of snail powder exceeded one million yuan
He Siyun now has 5 WeChat signals, according to the operation of 1 mobile phone and 2 accounts to calculate, she now has to hold 3 mobile phones a day, and chat with more than 20,000 Active People among WeChat friends. But she feels that such "peer-to-peer" sales are not smooth, most of the people who read articles and then add friends are "not cold" to snail powder, and she feels that the conversion rate is 10%.
After helping a friend sell snail powder for half a year, in November 2020, He Siyun introduced to the public that she used her own name to create a snail powder brand, "He Siyun Liuzhou snail powder". She didn't have a factory, and the snail powder brand named after her was commissioned by a friend's factory. So far, her snail powder sales copy has been retweeted 8,000 times and received more than 5,000 likes.
In May this year, He Siyun wrote on the public account that in less than 5 months, her snail powder sales exceeded 1 million yuan.
"After the special teacher in Guangxi was dismissed, he sold snail powder", and public opinion rose again for a while.
He Siyun originated from He Siyun's circle of friends
On February 21, 2021, the Weibo account "Pingnan County Rong Media Center" released a statement about the problem of "He Siyun lost his teaching position after 'skipping the level' to call the police", which was an official response of the relevant departments to public opinion, and this belated information note brought people's vision back to 2017. The fact sheet denied that He Siyun was the first police officer of the year, and said that after investigation, it was confirmed that the teacher qualification certificate he held was perjury.
Originated from @Pingnan County Rong Media Center
This also denies the "cross-level report" in public opinion and the "retaliation and dismissal". On the same day, He Siyun also responded on the public platform, believing that "the Pingnan Education Bureau will not admit its mistakes."
In He Siyun's response, she gave a timeline. She obtained the qualification certificate of the second-level teacher on March 15, 2017, handed in the regular materials of the special teacher in early April, and returned the original after that week after verification.
But what she is talking about is a "teacher's title certificate", not a "teacher's qualification certificate". According to public reports, the Pingnan County Education Bureau cited a relevant notice issued by the Guangxi Department of Education earlier, which required that "'special teachers' who have completed 3 years of service and have not yet obtained a teacher qualification certificate cannot be transferred after 3 years." ”
In an interview with the New Yellow River reporter, He Siyun also confirmed the authenticity of the previous report to the reporter. "This teacher qualification certificate was obtained through the training institutions in the school when studying at Guilin University of Technology, and the qualification type is primary school teacher qualification. Now that she thinks about it, she said that she did not have the consciousness of discernment at the beginning, held the certificate for three years, and did not expect that there was a problem with the certificate. In the "Explanation", the Pingnan County Education Bureau mentioned that He Siyun failed to refer to the teacher qualification certificate three times from 2015 to 2016, and her response was that it was not that her grades were not passed, but that she did not take the exam at all.
"I've been a teacher anymore, and I've already paid the price for it." In an interview with the media, she said so.
In September 2017, she was dismissed from the school at the end of her three-year special post. After that, He Siyun left Pingnan County, Guangxi, where he grew up.
In the past 4 years, the media who found He Siyun could not help but talk about the past, and whenever this time came, she said that she was reluctant to mention it.
He Siyun's snail powder sales link on Weibo
"Very painful, would rather not sell snail powder"
That is, in the days when he left the school, He Siyun registered the WeChat public account as an outlet for his voice. She tried other jobs, but somehow couldn't stick with it. About half a year ago, she began to update it frequently.
For the original intention of writing the article, He Siyun explained it like this, "I want to be a kind, righteous, loving, conscientious, and empathetic writer. Society needs someone to stand up and speak out, and I hope to change this society through the way of text dissemination. Hopefully, each of my articles will have a positive impact on others, even if it's just one person. ”
Some media have made statistics for He Siyun, and in 4 years, she has published more than 160 original articles. But He Siyun denied this data, she believes that the number is more, because nearly half of the articles she published were deleted by the platform because they did not meet the regulations, and as for what regulations did not meet, He Siyun could not understand. Sometimes, she admits that she is usually "blunt" about hot topics, touching a "minefield" that has led to her being heavily deleted. She admits that she is thinking about "how to write a little more gently, express the meaning in the article smoothly, and not delete", but she feels that she will either not write it, because it is difficult to change in a short period of time.
She gradually explored a set of ways to get traffic, she did not have a sales group, but there were 1,000 news discussion groups, she woke up every morning after first processing the weChat information, when she had time to go to the group to see what they talked about, screen out the traffic and suitable for their own topics to write.
However, with the development of the Internet towards video, He Siyun also admitted that the traffic of writing articles is no better than that of videos, but she suffers from no partners, and an important requirement for her partners is "good character", because she is afraid of contradictions in the future. "The first working partner is very important, because I didn't find the right person, so I did it for the time being."
From a former special teacher to the current snail powder sales, He Siyun once felt that it was not very decent. "Being a teacher faces children every day, they are very simple, it is a very happy thing." And now although the income is better than going to work, she will also feel a little lonely.
He Siyun's goal is to wait until life is more stable and open a kindergarten.
Looking back on "that thing" now, He Siyun's idea is different, but she still feels that "I did it at that time", just looking back, there may have been some smarter methods at that time, or that after experiencing various changes after 4 years, she felt that her original self was a little too naïve, and now she will consider more.
He Siyun admitted that she was once "greedy for comfort", otherwise she would not have stayed in the local area as a teacher after graduation, so to some extent, to this point, she also felt that she was "very painful, and would rather not sell snail powder".
New Yellow River reporter: Xue Dong