The third day of the Spring Festival stall war
Fermentation continues
Judging from the current box office performance, "Surging Crowds" directed by Rao Xiaozhi, Andy Lau and Xiao Yang is at the bottom
Below is the latest data graph as of press time
Whether you like that movie, the fact in front of us is that the Box Office performance of "Surging Crowds" in the Spring Festival file is very poor
I checked out the latest schedule of "The Crowd" swell.
The schedule on February 14 was 2.84%, the next two days were, 2.45%, 2.32%, the first two days, director Rao Xiaozhi sent a video to ask the theater line to give more films, from the perspective of the outcome theory, powerless to moan.
The current domestic scheduling is "Tang Detective 3" to take 45%, "Li Huanying" to take away 27%, the remaining 5 films in the Spring Festival file are divided into less than 30% of the cake, the schedule is insufficient, the box office strength is defeated, lagging behind "Tang Detective 3" 2.2 billion
At present, the data given by mainstream data platforms should end at the total box office of about 100 million to 130 million
The total box office of Xiao Yang's last film "Manslaughter" was 1.197 billion, and the total box office of Andy Lau's last film "Bomb Disposal Expert 2" was 1.3 billion
The combined box office of the two also has a box office of 2.5 billion yuan, can Rao Xiaozhi not carry the box office? Is it really "1+1<2"? Has Andy Lau really been angry?
Has Andy Lau really been angry?
Andy Lau's box office appeal in the golden age of Hong Kong movies, although less than two weeks a week, is also a potential player in the second ladder after the three of them
Andy Lau's box office performance in the 1990s:
"Supreme Supreme" Hong Kong box office: 16.88 million 6th place
"Chariot of Fire" Hong Kong box office: 33.77 million 4th place
"Gambler 1999" Hong Kong box office: 17.37 million 5th place
"Gambler Wars" Hong Kong box office: 17.76 million 5th place
Box office performance after entering the new century:
"Lonely Man and Widow" Hong Kong box office: 35.21 million, 1st place
"Ah Hu" Hong Kong box office: 21.99 million, 3rd place
"Slim Men and Women" Hong Kong box office: 40.43 million 2nd place
"Infernal Affairs" Hong Kong box office: 55.04 million 1st place
From the box office list listed above, it can be seen that Andy Lau's box office appeal is synchronized with the golden film period in Hong Kong.
In the golden age of Hong Kong, Andy Lau's box office appeal is beyond doubt, but with the decline of Hong Kong films, Andy Lau also seems to have gone with the golden age of Hong Kong films, and in the same period of box office, there are also Leung Chao-wai, Leung Ka-fai, Cheung Ka-fai...
Of course, we can't just summarize the reasons for the failure of box office appeal in Hong Kong movies, the reasons behind it are worth pondering, and here we review the publicity operations of Hong Kong movies in the past.
The reason for Yongsheng's big sale that year was that, in addition to cooperating with big-name stars, it transformed into a mature Hollywood producer and manager who mastered Huasheng, and understood the theater and schedule.
The golden age of Hong Kong cinema is actually called "Hong Kong New Wave" movies, and the so-called "New Wave" is most marked by author movies and star movies, and all resources should be approached like actors and directors.
Today's Chinese films are the same, Chinese mainland the best resources of the film are concentrated, Zhang Yimou, Jiang Wen, Chen Kaige, Huang Bo and so on, they can make films at any cost, first, they can pull investment, second, they can indeed make money for investors.
The reason why the Hong Kong film market has fallen is that Hong Kong's local population is so large, his local market box office can not eat a big performance, Hong Kong films need market performance in other regions
As we all know, later Hong Kong films and Taiwan Province talked about collapse, South Korea's local genre films also rose rapidly, rejecting Hong Kong films, and the rise of Thai dramas swept across Southeast Asia
After losing other overseas markets, Hong Kong films are bound to return to the mainland to return to their mothers in return, after all, China's population and economic development of more than 1 billion yuan is a ticket warehouse for Hong Kong filmmakers
Although Hong Kong films are also Chinese films, what it failed to think about was that the mainland film industry system had grown too fast.
When Hong Kong films moved their set to mainland movies and recreated myths, they could no longer go through.
With the gradual maturity of the Chinese mainland film market, we are no longer the era of individual stars fighting against the box office.
Andy Lau has not been angry. If it is really overbeat, the box office of the last "Bomb Disposal Expert 2" can not break 1 billion, not to mention that Andy Lau is also a regular on the hot search list, some time ago, half a day into Douyin to refresh the idol list record and tip record is still vivid.
It is not Andy Lau who has been angry, but the era in which we are living in it is striding forward, and unfortunately, we are witnessing and seeing Andy Lau's personal vulnerability and powerlessness before the change in this era.
His influence is still there, and he will continue to be popular for a lifetime, but his golden years have left with Hong Kong movies.
Xiao Zhi can't move?
People say that it is not the pre-sale that determines the box office, but the word of mouth and the quality of the film, which I have to refute in the third chapter.
The previous Rao Xiaozhi's "The Unknown Generation" pre-sale was only 1.61 million, but in the end it won 760 million at the box office, and Douban's reputation was also a good result of 8.0, this time Rao Xiaozhi won
This time, the "Surging Crowds" is much upgraded to the lineup of "The Unknown Generation", the superstar Andy Lau, the powerful actor Xiao Yang who was delayed by comedy, and the popular actor Wan Qian...
Judging from the completion of the movie, this movie is an excellent movie, I am not embarrassed to blow, here is a word of mouth map:
a: The script is hard
Rao Xiaozhi is the film director who is best at making big dreams of small people, and his emotional appeal to tears at the point is beyond doubt.
The script chosen for "The Crowd" this time is Japan's "The Way to Steal the Key", which is a classic Japanese movie.
Douban 8.5 points, Shanghai Film Festival, Japan Academy Award for Best Screenplay winner. Although it is a remake, the script is already guaranteed, and the key is how to combine Chinese elements.
How to combine Chinese elements and Chinese stories to localize and nationalize is the key to the success or failure of "Surging Crowds". ‘
b, the key word is dream
Rao Xiaozhi is worthy of Rao Xiaozhi, in the Japanese version of "The Method of Stealing the Key", the director focuses more on the emotional emotions of the text brought by the lines, but in "The Crowd", Rao Xiaozhi omitted a large section of dialogue
In continuing the framework and character setting of the original work, Rao Xiaozhi replaced the model of the story, and he focused the story on Andy Lau. In addition to the two exchanging identities because of "an accident", Andy Lau became a small actor who ran a dragon suit.
Putting a superstar back into the positioning of a dragon runner, Andy Lau returned to the most brilliant and hard-working era of Hong Kong movies, so this is a movie that redefines Andy Lau's acting skills.
In "Surging Crowds", Andy Lau is no longer a Andy Lau, he is just a killer with amnesia, in the process, he completes the identity of the small character to the awakening of human nature, from the cold to the redemption.
c, do not change the black humor
Rao Xiaozhi has already shown his elements of black humor in "The Unknown Generation", and rao Xiaozhi naturally continues his black humor's consistent "irony" in "Surging Crowds" in the Spring Festival file.
Chen Xiaomeng, played by Xiao Yang, is a "dead dragon set", but just like "Xiao Qiang", he will not die no matter what. When hanging, too fat, the rope is broken, when the track commits suicide, the train changes course...
Chen Xiaomeng can't die, and he is destined to exchange lives with the killing and exchanging lives played by Andy Lau. Along the way, they will all redeem each other.
d, a tribute to the Easter egg
When you put Andy Lau into the era of running dragon sets, it is difficult not to remind people of the golden age of Hong Kong movies in the past, so Rao Xiaozhi also took advantage of the wind and buried many Easter eggs in the movie:
1, pirated black fly brother's sentence las you
2, Xiao Yang sat on Andy Lau's motorcycle, which was the dream of "Heavenly Love" 31 years ago
3, Andy Lau's "director training plan" that year, Ning Hao and Guo Fan were the beneficiaries of that period. In the clip, Guo Fan pays tribute to Andy Lau "Thank you for your contribution to Chinese films"
Whether it is from The appeal and the film scale of his contribution, or from the film itself of Rao Xiaozhi's "Surging Crowds", this is an extremely qualified film, so what is the problem?
One Andy Lau, one Rao Xiaozhi has been unable to show their skills in the Spring Festival file, who is the real culprit of this outrageous film schedule?
What is important is the overall joint influence of the film industry, the simple quality and word of mouth can not carry the box office, the important thing is the scheduling.
Some time ago, after watching the paper of Wang Zheng Xumin in the "Analysis of The Influencing Factors of the Film Box Office ——— Research Based on the Logit Model", they came to a conclusion with great reference value:
"The regression coefficients of stars, directors, sequels, scores, ticket prices and slots were significantly positive, all of which had a positive impact on the box office... And sequels and films released in popular slots are more likely to succeed. At the same time, the secondary term coefficients of actors and directors are significantly negative, indicating that there is a significant marginal diminishing effect of the influence of directors and actors."
What does this sentence mean when translated? Sequels and hit-time films are easy to succeed, and the box office appeal of directors and actors is gradually being weakened.
What is the key to the success of the film at the box office? is a comprehensive variable factor. For the audience, the important factor is time, reducing the cost of search is crucial for the audience, which is the power of publicity...
The publicity was insufficient, and the theater did not give strong resources, so "Surging Crowds" was even once queued until 1 o'clock in the morning and 2 o'clock in the morning.
I have no intention of strengthening the power of capital and cinema, and it is in the hands of the audience that I really control the scheduling.
Word of mouth can significantly support box office growth, but with the increase of box office, word of mouth to the box office to promote the effect is not large, the publicity of the significant and successful is an important part of the complete promotion of box office box office.
The successful growth of the box office eventually returns to the quality of the film itself, with publicity determining the lower limit and quality determining the upper limit.
The upper limit of "CrowdEd" is high, and the lower limit is given to the audience
Every time you support and watch the movie, it helps "The Crowd" a lot.
Thank you for your contribution to Chinese cinema.