After seeing the good results of the Crown Land Release and the Crown Wilfa, FAW Toyota realized that there are still many people who buy for the Crown model.
Recently, FAW Toyota has brought surprises to Crown fans. According to a number of domestic media reports, as well as FAW Toyota dealers said: the 15th generation of crown will be imported into domestic sales, has accepted reservations, deposit of 2,000 yuan. The 15th generation of crowns is expected to be priced between 350,000 and 450,000 yuan, and will arrive in the store in the second half of 2022.
Why did FAW Toyota suddenly import a "self-depraved" model? And after the introduction, with the product strength and appeal of the 15th generation of crowns, how many people will buy it? In this issue, we'll find out!
FAW Toyota wants to build the Crown family
Previously, the parallel import of the Will Law was named the Crown Will Law. Subsequently, FAW Toyota also requisitioned the crown title in order to stagger GAC Toyota's Highlander model. The purpose of this is to make the model taller, and the second is to "bundle" the emotional psychology of consumers.
Judging from the current sales of 6,000 or 7,000 vehicles, the performance can be said to be good, which also takes away part of Highlander's sales. This is also FAW Toyota's more resolute introduction of the 15th-generation crown into China after tasting the sweetness.
After all, they are only title models, and they can never replace the real crown models. Therefore, this is also faw Toyota's introduction of the 15th generation crown in an imported manner. One is to let the crown support the façade of FAW Toyota, and the other is to let the crown assume the head of the crown family.
Well, then the doubts come! Why not domestically produced but imported?
Low cost of import trial and error
It is said that Toyota is the most calculating in the car industry, if blindly introduced, it will have to re-launch a whole production line. Because the 15th-generation crown is built on the rear-drive platform, and FAW Toyota's most high-end Asian Dragon is only a front-drive platform. So, obviously Toyota is doing this very cost-effectively.
In addition, the poor sales of the 15th generation crown in Japan have somewhat verified its product strength. Therefore, it is safest to test the water in the way of imports first, and if the sales are really poor, even if they are delisted, they will not lose much.
Looking back, is the product power of the 15th generation crown really so unbearable? How about comparing rivals?
The soul of the afterdrive still exists
The 15th generation crown is based on the TNGA-N rear-drive platform, with a body size of 4910mm*1800mm*1455mm and a wheelbase of 2920mm. It provides three kinds of powertrain in Japan, namely 2.0T+8AT, 2.5L hybrid and 3.5 V6 three power versions, we guess that the future import version will be 2.0T and 2.5L hybrid model, after all, the 3.5L V6 power displacement tax is very high, even if introduced, its price is expected to go to the BMW 5 Series field, the market competitiveness is not high.
Although the radish cabbage has its own love, the appearance of this thing is very subjective. However, netizens generally do not like the design of the 15th-generation crown, the "front tooth" front face shape, with a width of one meter and eight meters, is really no aura. As long as the appearance does not meet the aesthetics of most people, a car has been basically pronounced dead.
From the perspective of potential rivals, the price of 350,000 yuan is equipped with a 2.0T engine, and there are advantages in size, and the standard 3 series, A4L, C class mid-equipped models, from the perspective of product strength, should not be a big problem. It's just that nowadays, everyone in the luxury brand market only recognizes BBA, and the only way out to seize market share is to reduce prices.
If it is a C-class car that benchmarks the 5 Series, A6L, and E-Class, not to mention the brand influence, the body size and space are already inferior to the opponents. If you have to rely on feelings to touch consumers, it is a pity that the feelings of the crown are stuck on the stable atmosphere of the 12th generation, rather than the sporty appearance, which is why the 12th generation of crown used cars can be so valuable.
In the end, a model with rich heritage is a bonus with a sentimental aura, and everyone is more willing to buy it. And if the change fails, I think the audience's eyes are shining after all. The 15th generation of crowns in the personal view is just testing the waters of the market, its pricing is inflated, if the future only depends on feelings to win the market. I think many models can be used as a reference.