If you take one person out of 1.3 billion Chinese
He probably didn't know where the pi were
But you must know Pixian Douban
This is the characteristic of foodie Chinese
January 20
Asia's first Pixian Douban cultural experience store
Opened in the scenic spot of Kuanzhai Alley
Pixian Douban Cultural Experience Store
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Pixian Douban Cultural Experience Store is located near the entrance of Kuan alley
The store design continues the Juancheng brand Pixian Douban
Consistent cultural inheritance of ingenuity
Combine modern techniques to express traditional charm
The gate of the store maintains the architectural characteristics of the wide and narrow ancient town
The store is deconstructed through modern methods
Clever use of lamp characters
The Cultural Wall connects and permeates the interior and exterior buildings
Make shopping easier and more comfortable
Let more people experience the unique charm of Pixian douban sauce culture
According to Xu Liang, chairman of Douban in Juancheng County, "Kuanzhai Alley - Asia's first Pixian Douban Cultural Experience Store", which integrates product sales, brand penetration and other functions to create a tourism channel culture + sales interactive experiential store, will broaden sales channels through a series of new store opening activities, and pour the Chinese time-honored brand - Juancheng brand continues to stretch.
Sichuan cuisine known for its taste
Its main spicy flavor comes from Pixian watercress
It is an indispensable condiment in the production of Sichuan cuisine
Some consumers said that Juancheng brand Pixian Douban is a Chinese time-honored brand, not only the quality and taste have been guaranteed, but also a very representative Sichuan specialty, today in the new store to see a lot of creative new gift boxes, buy new year goods to take home to send friends and relatives is very meaningful.
The appearance of the "Juancheng Brand" Pixian Douban Cultural Experience Store, with the integration of the unique "wide and narrow" cultural concept, combined with the control of high-standard details of the product, makes it more convenient for many consumers to buy offline, which not only satisfies the feelings of foreign tourists to take away sichuan flavor, but also gives more interesting choices to the iron powder of the local Pixian Watercress.
Selling well in more than 80 countries and regions around the world, inheriting more than 300 years of history, the Juancheng brand Pixian Douban, the innovative gift box is exquisite and warm, and also provides us with more reassuring and intimate choices for visiting relatives and friends in the New Year.
There are so many places in the country that do watercress,
Why is only Pixian Douban out of the circle?
Pixian douban is one of the top seasonings in China
It is also a Chinese geographical indication product
Its production techniques are listed
The second batch of national intangible cultural heritage list
Pixian watercress color, aroma, taste is good, spicy heavy
Bright red oil, large pepper chunks, sweet aftertaste characteristics
It has become a commonly used seasoning in Sichuan-style recipes
It is known as the "soul of Sichuan cuisine"
The ancient craftsmanship of Douban is closely related to nature
Pidu is located in the Sichuan Basin
The climate is humid and the land is fertile
There is also the Dujiangyan snow landscape system rich in a variety of trace elements
It is the best water for water fermentation in Pixian Douban
There is a saying in the ancient craftsmanship:
"Sunny days, rainy days covered, turned around during the day, dew at night"
Its processing process is both rainy and rainy
There is also a difference between day and night, careful and exquisite
The Tao is natural, so all kinds of flavors are good
The production process is exquisite
High quality Pixian Douban
It has long been deeply rooted in the homes of ordinary people
Only the most authentic Pixian Douban
In order to make the most authentic Sichuan cuisine!
What is even more exciting
Chengdu is taking the Sichuan Cuisine Industrial Park as the core
Concentrate on building a Chinese Sichuan cuisine industrialization base
Vigorously cultivate the industrial chain of Sichuan cuisine industrialization
Create the most industry-visible composite condiment industry ecosystem
Deeply cultivate the international market and promote the globalization of Sichuan cuisine
The future of "Pixian Douban"
It will become a 100-billion-level industry
Highlight the connotation of Chengdu city and spread the traditional culture of Chengdu
As a beautiful business card
Renowned throughout the country and going global
Asia's first Pixian Douban Cultural Experience Store was grandly opened
I heard that the opening event offers a huge amount of money,
To the store is more good gifts,
Come and unlock new surprises!!!
Address: Chengdu Kuanxiangzi No. 3 Attached No. 1
(Near the East Plaza entrance)
Comprehensive: Tianfu Pidu, Chengdu Industry and Informatization, @Juancheng Pai Pi County Douban, etc
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The soul of Sichuan cuisine