A happy start to the year
New products continue
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At the beginning of 2022, new products in qiongjiu production areas have been listed one after another, and the action has continued. The brand exploration road of this region with the reputation of "the hometown of China's original liquor" has attracted people's attention again and again, and in the tide of transformation and upgrading of the production area, its hidden potential has also been activated again and again, which is amazing!
The exquisite brewing process of human beings and natural phenology are perfectly integrated in Qionglai, and the qiong pulp jade liquid that absorbs the essence of heaven and earth is born under the catalysis of time! Next, let's take a look at the sparkling new products presented to everyone in the Qiongjiu production area at the beginning of 2022 under the nourishment of the unique "Golden Nine Degrees".
2022
Qiongjiu wine production area shiny on the new
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♬Event
01 | Thirty-six bo No.1 works
The work of a master, a treasure of incense
A tribute to the art of time
Condense the beauty of nature and enjoy the heavenly fragrance. Smelling it, it is filled with a thick fragrance after the accumulation of years; drinking it is a feeling of deep emotion about the soul.
Wine is the art of time, and the works are classics and models after the baptism of time, every drop is from the hands of the master, and every drop has been baptized by time. The original intention is in the square inch, and the ingenuity is within reach.
"Thirty-Six Works Wine Series" – an art tribute to time.
The ancient law heavenly pot is inherited from the Ming Dynasty Thirty-six Fang series of works, only take the essence of the ancient law heavenly pot, built-in condensation, slow fire distillation, repeated vaporization and purification, the wine yield is much lower than that of modern stills. Hundreds of times of continuous tasting and adjustment, always adhere to the degree of degree, bit by bit quenching.
Work No. 1 follows the ancient brewing techniques and twelve traditional incense processes, and follows the traditional method of "master and apprentice" and is passed down from generation to generation. Winemakers with an average working experience of more than 13 years continue to produce high-end aromatic wines by inheriting the unique "all-by-hand" winemaking process. Thousand-year-old brewing technology condenses the quality of ingenuity, and thousands of refinements are only to highlight the quality of Qiongjiu!
02| Awaga Furukawa 3rd Generation
Sichuan school light elegant benchmark products
New upgrades to the market
On January 18th, Furukawa Tanya's third-generation new product launch conference was held.
Furukawa Light Ya is a product with a strong fragrance Sichuan style developed by Furukawa, and its appearance has enriched the category of fragrant liquor and played a demonstration role in the industry. In 2018, it won the title of "Chuanpai Light elegant benchmarking product".
This time, Furukawa has made a comprehensive upgrade to the third generation of light and elegant packaging and wine body, and the new packaging is more stylish and atmospheric. The wine that guides "comfort after drinking" is purer and purer, the taste is soft and delicate, and the smell is elegant and deep.
In today's revival of the "national tide" culture, especially liquor with a long history is inseparable from the support of cultural heritage. Combining the positioning of the Furukawa brand, the three generations of Tanya combine to strengthen the core value of the brand, enrich the quality and connotation of the product to make the product more three-dimensional, realize the consumption scenario, and let consumers experience not only a bottle of liquor, but also a bottle of "ya culture, elegant life".
It is believed that the launch of the three generations of Tanya is not only a deep excavation and display of Furukawa's own brand core, but also a classic case of product brand upgrading for the Qiongjiu production area that nurtures this product, which is of great significance for enhancing the image of the Qiongjiu production area, renewing the expression of the production area, and enhancing the reputation of the production area.
03| Girder tea wine
Qionglai fine wine and black tea
The aesthetics of baijiu colliding
Fine wine with black tea
Qionglai lives up to its name
Two city business cards
When they come together
What kind of taste miracle can be produced
……
On December 31, 2021, the Expert Tasting Meeting of Da Liang Tea Wine was held in Qionglai.
This liquor "Da Liang Ming Wine", which is rated as the thirteenth aroma in the industry, was amazingly launched, and 10 experts gave Da Liang Ming Wine a high evaluation of "clear and transparent, natural coordination, wine aroma tea aroma, compound elegance, sweet and round, refreshing and smooth, with the unique style of this product".
Da Liang Ming Wine lasted three years of innovative research and development, and explored the wine making process of adding black tea fermentation and cooking during the fermentation of "five grains" wine grain. The ingenious craftsmanship of "small koshiki, hand-brewing, master tuning" highlights its flavor vividly in the excellent brewing environment of Qionglai's "cliff valley, glacier water, yellow mud cellar", and its rich tea aroma sways in the streets and alleys of the Qiongjiu production area.
The bottle design of Da Liang Tea is also worth mentioning, with the Sichuan "Cover Bowl Tea" design exclusive national tide instrument type, strengthening its Chinese characteristics and the feel of holding the bottle with one hand; using the glass bead bottleneck to pull the line to pour the wine and make the tea overflowing; and interpreting the "medium and high-end" temperament of Da Liang Ming wine with five different alcohol levels and wine label designs, which makes people pleasing to the eye just by looking at it.
The collision of fine wine and black tea is an unprecedented innovation in the history of Chinese liquor, and its unique aroma and taste provide a differentiated track for the development of Qiongjiu.
04| No bottle evidence
Let the wine body itself
Become the core design of the product
On January 13, Chengdu Liquor Group Baijiu Dream Factory incubation product "bottleless evidence" light loading and launch.
In the pursuit of minimalism at the moment, once the bottle was launched, it triggered a hot discussion and spread widely, and the TikTok live broadcast on the night was launched for 3 minutes, and the first batch of products was sold out.
Deconsacking
Take wine as the soul
Although there is no complicated and luxurious outer packaging, but in terms of the wine body itself, it is produced in Qionglai, the "hometown of China's original liquor", and is brewed from unique glacier water in the preparation of pure grain-based wine and aged seasoned wine for more than three years. On the front of the package, the origin of the information is indicated - the Qiongjiu production area, the production area is the most powerful quality endorsement of the wine body.
Bottleless evidence is a useful exploration of Chengdu Liquor Group Baijiu Dream Factory in the field of product incubation. Baijiu DreamWorks takes the service of the whole industry chain as the main direction, lays out raw material equipment supply, brand incubation, online sales operation, offline chain operation and other formats, and provides one-stop services from product planning to landing production and brand marketing.
We also welcome enterprises and entrepreneurial teams with wine industry dreams and high-quality projects to walk together with Baijiu DreamWorks to help qiongjiu revitalize!
New Year, New Atmosphere
Strive to be the benchmark of the wine industry
Courageously undertake the mission of revitalization
Help brand innovation, upgrading and transformation
Qiongjiu production area has been moving forward with courage!
The 2022 Qiongjiu wine region will surely bring more surprises
No "Kun" can be expected!
Dream of future
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Source | Chengdu Liquor Group
Edit | every day