Corolla, a household name car, I believe almost no one is unaware of this family car. But do you know an SUV with the name "Corolla"?
Just on January 20, FAW Toyota officially launched an SUV named "Corolla", which means that another member of the Corolla family has been added. It is the Corolla Ruifang, a total of 5 models, the official guidance price of 129,800-16.98 million yuan, while launching multiple car purchase benefits, including 24 periods of 0 interest rates, up to 3000 yuan replacement subsidies, enjoy 2500 oil package packages and so on.
Standing on Corolla's "shoulders"
In the family car market, Corolla will always have a place, ranking at the top of the car list all year round, and her position is unquestionable.
In the past 18 years of deep ploughing in the Chinese market, Corolla has won the choice and trust of 4.5 million users, and Corolla has achieved 12 generations of innovation after 56 years of precipitation, and is currently selling well in more than 150 countries around the world, with cumulative total sales exceeding 50 million vehicles. It can be said that the name Corolla represents not only a model, but also Toyota's insight into user needs and Toyota's reliable quality.
This time, the Corolla Ruifang, positioned in the "multi-functional urban SUV", since the name of "Corolla", will naturally continue the characteristics of Corolla's usual economic openness, reliability and durability, after all, the reputation that Corolla has established over the years cannot be destroyed, so there is reason to believe that Corolla Rui will have a good continuation in these aspects.
There are inheritances, and there are breakthroughs
Standing on the shoulder of the "giant" Corolla looking into the distance, Corolla Ruifang naturally looked farther away.
Toyota combines the two genes of the Corolla and the SUV, so that the new car has more SUV passability and sense of space on the basis of the Corolla. Although this new car is called Corolla Ruifang, it is really difficult to find the shadow of Corolla from the appearance, but it is somewhat similar to RAV4 Rongfang.
For example, the front face of the new car adopts a segmented air intake grille, the upper part is a honeycomb-like large trapezoidal intake grille, the lower part is a thick bumper, and the two sides are also designed with thin to wide light groups, and Corolla's sharp and domineering, hard-core style is born.
Moreover, the Corolla Sharp Pan is equipped with 17-inch wheels as standard, which looks more personality and recognizable, and also provides a two-color body version to choose from, with blackened rearview mirrors, suspended roof and thick wheel eyebrows, etc., which add a lot of youthful and sporty atmosphere to the new car. These characteristics or labels, etc., cannot be obtained from our past impressions of Corolla.
Someone once said that Corolla is good at everything, but it would be better to assume that she can be more athletic and tough. And Corolla Ruifang is obviously a more sporty and more domineering model than Corolla, and relying on the characteristics of SUVs, the new car has a wheelbase of 2640mm and a body length of 4460mm, which can bring users more spacious riding space and comfort, which can be said to be its breakthrough.
If you are familiar with Corolla, then after entering the car, it is easy to find that Corolla's interior design is basically the same as That of Corolla. Whether it is the steering wheel style, or the center control screen, or the center console design, it is very similar.
The difference is that some small details, such as extending from the instrument panel to the two sides of the door panel, the four trim strips of the center console, etc., create an eco-friendly cockpit effect from the visual sense, so that the interior space looks more spacious.
In addition, the new car also shows a certain sincerity in terms of configuration, equipped with a new generation of TSS Zhixing security system, Toyota Zhixing interconnection, voice recognition technology, etc., and is equipped with up to 9 SRS airbags. In terms of power, the new car is equipped with a 2.0L engine + Direct Shift-CVT transmission; it is reported that the fuel consumption of 100 kilometers is 5.9L, taking into account fuel economy and power, to meet the daily needs of most users.
Strengthen the product matrix and stabilize the market position
As a compact SUV, the emergence of the Corolla R&F is strategic. Positioning between Yize and RAV4 Rongfang, FAW Toyota undoubtedly strengthened its layout in the market of 100,000-150,000 yuan. Moreover, the positioning is also very clear, Yize focuses on youth and personalization; Corolla Ruifang focuses on home, and then you can choose a more rigid and more spacious RAV4 Rongfang.
From the perspective of FAW Toyota's SUV product matrix, the product matrix of the price range of 100,000-200,000 yuan has been strengthened, coupled with the promotion of the main elegant style and the blessing of the large 7 SUV crown land release, it can be said that the FAW Toyota SUV product matrix covers a wide range of markets.
In 2021, FAW Toyota's cumulative sales exceeded 860,000 vehicles, an increase of 8% year-on-year. The reason is that, on the one hand, the competitiveness of products continues to improve, on the other hand, it is indispensable to its perfect product matrix. Since this year, FAW Toyota has launched the Corolla Ruifang, which not only adds members to the Corolla family, but also forms a product matrix with the word "put".
From the current listing price, the starting price of Corolla Ruifang of 129,800 yuan is lower than the starting price of Yize 145,800 yuan, while the body size and practicality are stronger, which can meet the consumer groups who pursue home use; compared with the starting price of 125,800 yuan of the brother model Fenglanda, it is slightly higher, and the two have some differences in shape.
This is because Fenglanda adopts the design style of the Japanese version of The Corolla Cross, while the Corolla Sharp Fang adopts the styling style of the American version of the Corolla Cross. Of course, this depends on which design consumers prefer, after all, different people have different aesthetics.
Auto network review: it is expected to become a volume model
As a model positioned for home use, the Style shown by the Corolla Replay is practical. At the same time, the new car is hard-styled, but also integrated into the sports atmosphere, and may also attract the attention of many young consumers; in order to enhance the intelligent experience, Corolla Ruifang is also equipped with voice interaction. Combined with the current new car price and the car purchase courtesy given, as well as Toyota quality and other advantages, the Corolla Sharp Play market competitiveness is not bad, is expected to attract the attention of consumers, we may wish to look forward to the future market performance of this model. Of course, interested friends, may wish to go to the 4S store to find out.