Cover news reporter Li Taoran intern Liu Jiachen
Urban life is often full of busyness, but women with colorful lives can always continue to shine, and the brand also grasps the female consumer group and constantly innovates. Recently, TISSOT Tissot unveiled a new image store on Chunxi Road in Chengdu, synchronously opening the theme activity of "Little Beauty of the Glow Bar", and the "Little Beauty" series of watches provides urban women with accurate travel time and grasps important moments in the wrist.
Will the brand focus on female consumer groups this year? What are the brand's new marketing strategies to attract the attention of young consumers? What are the plans of the brand in the Chinese market in the future? The cover reporter interviewed Dai Junjun, vice president of Tissot China.
Dai Junjun, Vice President of Tissot China
Tissot X Chengdu: Create a different aesthetic experience
Cover News: Tissot chose Chunxi Road store as a new image store, what kind of market considerations?
Dai Junjun: Chengdu and the southwest region have always been a market that the Tissot brand attaches great importance to, and it is also a fashion capital. Chunxi Road represents the forefront of fashion, Tissot chose Chunxi Road store as a new image store, is to let more young people who love the trend, feel the new image of tissot brand is becoming more fashionable, but also hope to attract more friends to the store to experience and select Tissot products.
Cover News: In addition to the unveiling of the new image of the Chunxi Road store, we also saw that the brand created a limited-time experience store inspired by the Little Beauty series, is the female consumer group the focus of the brand this year?
Dai Junjun: "Little Beauty" is Tissot's most important and main model this year. The Tissot brand hopes to accompany women who love life to release the light, and through the life aesthetic experience space created in the limited-time experience store, consumers can more truly feel the charm of Tissot and little beauty.
Talking about the future: strengthening the strategy of brand rejuvenation and digitalization
Cover News: As one of the new main consumer groups of Gen Z, what new market strategies do brands have to attract their attention?
Dai Junjun: Tissot has always wanted to talk to people with young minds. Our products and marketing are "young", including the launch of NBA co-brand watches, inviting the representative of Z generation young people - Chen Feiyu, as Tissot's global image spokesperson and so on. On this basis, we create interactive gameplay according to different digital platforms, and strengthen consumers' youthful impression of the brand through offline brand events such as "PRX Theme Party" and "Glow Bar Little Beauty Theme Activity".
Cover News: For the future Chinese market, does Tissot have any plans to share with us?
Dai Junjun: The Chinese market has entered a period of rapid take-off, and consumer demand is becoming more diversified. Tissot has been expanding into the Chinese market for many years and now has a relatively large retail network, trusted partners and rich market experience. Next, we will continue to strengthen the brand rejuvenation, digital strategy, and adhere to the position of industry trendsetter.
[If you have a news thread, please report to us, once adopted, there is a fee reward.] Feed WeChat attention: ihxdsb, feed QQ: 3386405712]