Mafengwo Spring Festival Big Data: The Popularity of "Nian Wei'er Experience" Increased by 40% in the Popularity of "Nian Wei'er Experience" in Sichuan and Chongqing

The Spring Festival holiday is about to begin, and big data from Mafengwo shows that in the past week, the popularity of related searches for "where to play during the Spring Festival" has increased by 160%. Due to the consideration of factors such as epidemic prevention and safety, "local New Year" is still the choice of most travelers, and finding "New Year's Eve" in the local area has become a new goal for more and more young people to celebrate the New Year, and the search popularity of "New Year's Taste Experience" in various places has increased by 40% in the past week, and has shown a continuous upward trend.

Chuanyu with a variety of ways to play "a ride to the dust"

The Sichuan-Chongqing region, which is full of beautiful scenery, food and special experiences, is the absolute star of the Spring Festival holiday, and in the list of popular destinations for the Spring Festival in Mafengwo, Chengdu and Chongqing both rushed into the top five. The Zigong Lantern Festival is still hot this year, and the heat has risen by more than 70%. In the eyes of young people, Chengdu has become a new ski resort. The search popularity of the largest "Xiling Snow Mountain Ski Resort", the largest in southern China, increased by 300% month-on-month in the past week, not only allowing local tourists to achieve "skiing in place", but also attracting a large number of northern tourists to "ski south", and many young people plan to use the Spring Festival holiday to rush to Chengdu to see the style of "the window contains the thousand autumn snow of Xiling". Ma honeycomb Polaris Raiders recently launched the "Sichuan-Chongqing SkiIng Full Raiders", from the major snow field guides to food experiences, the Sichuan-Chongqing special ski play projects are exhausted.

The average increase of "Spring Festival self-driving" is nearly 200%

Whether it is a peripheral tour or a long trip, safe, private, and able to travel with pets, self-driving is a popular way for travelers to travel during the Spring Festival holiday. Under the preferential policy of canceling tolls on the Spring Festival Expressway, the search popularity of "Spring Festival self-driving" in various places has reached a new high, with an average increase of nearly 200%, and the number of visits to mafengwo self-driving channels has also increased significantly in recent days. Ma honeycomb big data predicts that the popular self-driving routes during the Spring Festival will be divided equally between the north and south. In winter, Jiuse Gannan is still a "paradise" in the minds of self-driving tourists, leading the northern self-driving route with a 166% increase. Located on the southeast coast, Fujian has become the first choice for self-driving routes in the south with a super high increase of 250%.

Local search for "New Year's flavor" has become a new hot spring festival

"Young people's consumption concepts have changed a lot, impulse consumption is decreasing, and only projects with deep experience will pay for it." In addition, they are keen to discover good domestic brands. Ma Yutao, head of the Ma Honeycomb Data Research Center, said. With the prevalence of the national tide, the "New Year's taste" carrying traditional culture has become a must-experience for young people in the New Year. Whether it is a young person who pursues freshness or a young parent who has just needed to walk a baby, he can find his own suitable way to play in the special topic and have a "New Year's Flavor" Full of Spring Festival. In the "Spring Festival Fun Guide" feature recently launched by Mafengwo, the Limited New Year experiences across the country, such as the Beijing Temple Fair, the Guangzhou Flower Market, and the New Year Exhibitions of major museums, have been summarized one by one, and presented according to the demand preference tags such as "blessing", "parent-child", "hot spring", "food" and so on, which are welcomed by various groups.

Text/Beijing Youth Daily reporter Zhao Tingting

Editor/Peng Zhang