After half a month, Tianhong shares "dye sauce" again attracted attention Response: Just a production plant partner

Text/Zhonghua Liquor Industry Team

China Network Wine Industry on January 20, following the January 19 intraday sudden rise to the limit, today's Tianhong shares (002419. SZ) quickly closed the limit at the opening of the market, closing at 7.78 yuan / share.

Tianyou sauce wine is an OEM product

On the news side, on January 17, Tianhong shares said in response to investors' sales of Tianyou sauce liquor that in order to meet consumers' demand for good wine, Tianhong's own brand developed and launched Tianyou sauce liquor, which was recognized by many quality consumer groups, and the sales performance was in line with expectations.

In addition, there are media reports that the company's own brand has developed and launched sauce liquor, and the production plant is located in Maotai Town, Renhuai City, Guizhou Province, with an annual output of 5500 tons of high-quality sauce wine.

It should be pointed out that this product is not a self-produced product acquired by Tianhong Co., Ltd. from the distillery, but an OEM product. In this regard, Tianhong shares also said that the company did launch Tianyou sauce wine, offline stores, APP and other channels can be purchased. But for the annual production capacity of 5500 tons, the company said that it is not clear the source of the data of 5500 tons, and the company is only one of the partners in the production plant.

It is understood that the production party of Tianyou Sauce Fragrant Wine is Moutai Town Datang Liquor, and its full name is Renhuai City, Guizhou Province, Moutai Town Datang Liquor Co., Ltd., established in June 1999, with a registered capital of 100 million yuan, the registered address is Moutai Town, Renhuai City, Zunyi City, Guizhou Province, and its business scope includes the production and sales of liquor.

Zhonghua Net Liquor Industry consulted the Tianhong Mini Program shows that there is indeed a liquor called Tianyou Guizhou Moutai Daqu Kunsha Sauce Aromatic Liquor, with a retail price of 399 yuan / bottle and a promotional price of 349 yuan / bottle.

"Dye sauce" is the reappearance of the rising market

It is worth mentioning that as early as January 5, this sauce wine product has been launched, for this reason, Tianhong Shares, Together with Zunyi Wine Association and Renhuai Wine Association, jointly held a "Tianyou Sauce Fragrant Liquor Expert Appraisal Meeting", and invited a number of national first-class sommeliers and famous hooks to their platforms.

However, after half a month, this sauce wine product has aroused widespread concern among investors, and the company's stock price has risen and fallen for two consecutive days.

According to the data, Tianhong Co., Ltd. is an enterprise engaged in chain department stores. The company is one of the chain department stores with the largest number of department stores in China. The company has been operating the department store industry for more than 25 years, and has opened 35 directly operated department stores in Shenzhen, Nanchang, Xiamen, Dongguan, Huizhou, Jiaxing, Fuzhou, Changsha, Suzhou, Beijing and Hangzhou.

In January 2020, Tianhong Co., Ltd. officially signed a contract with Guizhou Moutai Group to become a direct supply store for Guizhou Moutai series of drinks in Guangdong region.

According to the disclosed 2021 semi-annual report, among the top five ending balances collected by prepaid objects, Guizhou Moutai Liquor Sales Co., Ltd. ranked first, with a prepayment ending balance of 23.2633 million yuan, accounting for 45.44% of the total.

In the first three quarters of 2021, Tianhong achieved operating income of 9.198 billion yuan, an increase of 3.91% year-on-year, and net profit attributable to the mother of 257 million yuan, an increase of 101.44% year-on-year. According to the list of "2020 China's Top 100 Chain Stores" released by the China Chain Store and Franchise Association in 2021, Tianhong ranked 18th.

In fact, the phenomenon of "dyeing sauce" that is, rising has been common. In the first half of 2021, after the official announcement of the official announcement of the intention to enter the sauce and wine track, it rose 6 consecutive one-word boards; Jihong shares won 8 days and 3 boards after announcing "dipping sauce"; Laiyifen also rose nearly 60% in 9 trading days due to "dyeing sauce". Not only are non-industry capital trying to "dig gold" in the field of sauce wine, but even the liquor companies in the industry, Shuijingfang and Hainan Coconut Island, have also officially announced the creation of their own sauce wine brands, and the sauce aroma boom has come to the for a time.

However, in the second half of the year, a regulatory symposium cooled down the "sauce wine fever", and the symposium collected opinions on the research, mainly aimed at the problem of capital hunting sauce wine. The soy sauce and wine boom has receded, and many players have waved away from the sauce and wine track, and the reasons given are "due to changes in the macro environment of the market" and other reasons.

Guotai Junan pointed out in the research report that in 2022, the internal change of liquor companies has strong certainty, and the current Spring Festival has gradually entered the peak season sales stage and the valuation digestion of the liquor sector after adjustment is obvious, and the allocation value of the liquor sector under the abundant liquidity brought by the interest rate cut is further highlighted.

As of today's (January 20) all-day close, the concept of liquor rose strongly, Tianhong shares, Laiyifen strong rise and stop, yingchao tribute wine, Kouzi cellar and other stocks rose by more than 5%, Guizhou Maotai, Luzhou Laojiao and other stocks have risen to varying degrees.

So can the "dyeing sauce" Tianhong shares continue the upward momentum next? We'll see.

This article originated from China Net Finance