Linzhi specialties are popular with "Lao Guang", with sales of more than 16 million yuan in half a month

Nanfang Netnews (Reporter/Hu Wei) On the afternoon of January 16, the launching ceremony of the "Guangdong Trade Bank , Multi-City Linkage" 2022 "Drunken Beauty, Tibet Jiangnan • Preferred Linzhiyuan" Annual Goods Festival was held in Beijing Road, Guangzhou, and the "Peach Blossom Garden" of Nyingchi in Tibet was brought to Guangzhou, the "Millennium Commercial Capital" through AR technology.

Stroll through the square in front of the Great Buddha Temple on Beijing Road Pedestrian Street, where the special stalls of the New Year Festival are full of Tibetan plateau specialties from Nyingchi. Linzhi apples, Tibetan fragrant pork bacon, Tibetan yak snowflake crisp... All kinds of Nyingchi specialties were welcomed by "Lao Guang", and the citizens on the scene tried to eat and buy. It is understood that Nyingchi has the reputation of "Snowy Jiangnan" and is rich in featured products. The geographical indication products of agricultural products are: Bomi Tianma, Gongbu Jiangda Tibetan Fragrant Pig, Bomi Honey, Yigong Pepper, Langxian Pepper, Langxian Walnut, Nyingchi Apple, Chayu Kiwi, etc.; the national geographical indication protection products are: Nyingchi Ganoderma lucidum, Nyingchi Tianma, Nyingchi Matsutake mushroom, Nyingchi Tibetan Fragrant Pig, Milin Tibetan Chicken, Ink Stone Pot, Nyingchi Honey, Nyingchi Walnut, Chayu Rice, Chayu Dragon's Claw, etc.

The reporter learned that from New Year's Day to the 16th, in just half a month, through online and offline sales, the "Lao Guang" of the New Year Festival has purchased more than 16 million yuan of Tibetan Nyingchi products, and it is expected that the sales amount will exceed 20 million yuan before the Spring Festival. Tibetan Chayu kiwifruit, Tibetan dried yak in Gongbuyuan Township, Matsutake soup noodles in Dawa Quzhen, Tibetan wild nectar in Tibet, as well as a variety of yak milk scallops, yak milk strips, butter tea, dried apples and other small snacks with local characteristics are loved by consumers. The explosive Linzhi candy apple sold up to 520,000 catties. The exhibition and sales activities under the Beijing route will last until the 19th, and citizens and friends can go to experience the "creative pop-up shop" that integrates Tibetan Nyingchi culture, Lingnan culture and Cantonese culture, visit the lively New Year market exhibition area, and purchase Tibetan Nyingchi specialties for New Year goods.

According to reports, the Festival also relies on the Nyingchiyuan "7 + 2" consumer aid platform to dock the rich supply chain resources of Nyingchi in Tibet, relying on the "Guangdong Trade Bank" trade digital platform to integrate the resources of the three Major Guangdong Series platforms of "Guangdong Province", "Guangdong Shangtong" and "Guangdong Zhengyi", giving full play to the advantages of the guangdong-Hong Kong-Macao Greater Bay Area resource network, accurately docking brand enterprises and consumer markets, so that enterprises and consumers can buy preferential Nyingchi specialties through online home, helping Nyingchi to "break the circle" hot sales of good quality goods.