The highly anticipated period drama "Braveheart 2" has been online for 21 days and has now been updated to 28 episodes, which is not far from the end. However, I did not expect that the drama was broadcast on the 3 major film and television platforms at the same time, and the cumulative playback data was dismal, and the gap with the situation of the first part was too large.
When "Braveheart" was broadcast in 2014, it was also on the star 4 David TV, and the ratings were among the best, which can be called a phenomenon-level explosive period drama. Because this drama is popular all over the country, the reputation of Yang Zhigang and Guo Jingyu has been greatly enhanced, and they have become the "spokesmen" of high-quality period dramas. The producer of the drama has made a lot of money. As a new drama expected by the audience, "Braveheart 2" should have achieved another good rating, but as of January 20, the cumulative number of plays of the show was 170 million, which was basically a hit on the street.
In fact, the current data is already good, the show has just over 1 million views on the first day of broadcast. The ratings were not good in the past few days, which may be that the publicity work is not in place, but after nearly half a month of broadcasting, the ratings have gradually risen, which can only show that this drama is not popular. So the sequel to a generation of divine dramas, why are the audience reluctant to buy it?
There are three main reasons. The first is the way of broadcasting, hoping to shoot the second part, the audience who wants to chase the drama is mainly male, middle-aged and elderly groups, before they watched the drama through tv. Nowadays, it is changed to webcasting, and many people do not know how to chase the drama. The second is the genre of the genre, and the drama of the current era is not popular. The third is the actor candidate, many people think that Yang Zhigang's acting skills need to be improved, saying that the lines are slow and will block his works. And now is the era of star chasing, the show has no traffic stars involved, and the attention is not high. The collection of 3 major problems has caused a huge impact on "Braveheart 2", and the ratings will of course be very dismal.
As the ace in the period drama, it is estimated that Yang Zhigang will find it difficult to accept this failure. However, the immediate failure does not represent the final result, from the perspective of the trend of the show's broadcast data, its ratings have improved significantly, and the highest single-day playback has reached 130 million, indicating that the audience is gradually increasing. Today, half of the show is still unbroadcast, and if this attention can be maintained in the future, the cumulative number of broadcasts may reach about 1 billion.
Of course, no matter how the follow-up ratings grow, the gap between the drama and the first part is too large, if it cannot be broadcast on the star, it is basically impossible to turn over. The 3 major film and television platforms should all see that "Braveheart 2" is a potential stock, but now it has not caught fire, and I don't know if the platform regrets it.
In short, the two brothers Yang Zhigang and Guo Jingyu have "overturned" in the period drama this time, and I don't know if they will continue to cooperate in the period drama. The news shared by Minogue Film and Television is here, and the next time the friends see you