Cat Coffee | a new social landmark that upgrades a full range of multi-scenes

Meow，

With the joint efforts of Zhili and the Cat team,

After half a year of planning and preparation,

Mancat Coffee has been upgraded as a whole!

Brand new brand logo

Brand new brand slogan

Brand new image IP

New spatial vision

Cat Cafe, based on the brand concept of "Enjoy Time",

With a warm environment, a balance of humanities and visual beauty, intimate service,

Create an urban "spiritual cultural and creative space",

Committed to building a relationship of companionship between people.

Abandoning people's fixed perception of the "fast pace" of coffee in the past,

Shifting the "poetic rest" to the establishment of accompaniment relationships with urban people,

With the interactive proposition of "quality laziness, accompanied by temperature",

Build a social landmark for the city with a full range of multiple scenes.

Logo interpretation (with picture):

Based on the original cat coffee image to create a flatter and international new brand image, strengthen the coffee attributes, create the exclusive brand symbol of the little red cup, optimize the product experience form through the brand cat image to empower the logo performance, the combination of the small red cup + the cat coffee flower drawing graphic, create the exclusive and unique brand memory symbol of the cat coffee, optimize the font form, in a more modern and simple form, to create a clear and clear identification cognition, and enhance the modern sense of the brand.