We do accounts, in addition to increasing fans and realizing cash, the most important thing is to build a personal brand. If you want readers to identify with you and like you more, you need to show your personal charm. Specifically, there are four ways to show it:
First, sincere and objective:
Many people have been saying before, how to create a human design? What kind of personality can attract people? A, the best persona is to be true to yourself. How can you be true to yourself? A: What kind of person you are, what kind of life you show. For example, you are originally an ordinary family, but you show off your wealth every day, so it is easy to make mistakes, because that is not your real life.
In addition, when we talk about anything, we try to be objective. For example, some people are very angry, desperately saying how bad others are, and when they see others collecting money, they say that others are cutting leeks. Although such a view can also be recognized by many people, the real quality readers actually do not like it. You should always ask yourself the question, what kind of reader do I want to attract? According to my (Teacher Tang Xiaoxiao)'s experience from doing self-media over the years: what kind of person you are, what kind of readers you will attract; you are a rational, objective, and sincere person, you are also attracting such a person, you are a person with a strong vanity, and you may also attract such a person; you are a person who likes to scold people everywhere every day, and what you attract is also a person who is very angry. It is interesting to note that the more mature and rational the reader, the stronger the spending power. Of course, don't go to the other extreme, for example, if you say a certain person every day, a certain thing is so much better, every day to blow, a look like a marketing number. Rational and objective is good, really good to say good, really bad to say bad, so you, itself has its own charm.
Second, appropriately show their lifestyle and attitude
Don't feel like an ordinary person, there is nothing attractive in your life, as if the life of a star is more attractive. In fact, readers who know you well are actually very willing to see your life status. For a while, I (Teacher Tang Xiaoxiao) moved, sent photos of my new home, and took a small video, which was very interesting to readers and had a lot of messages. In fact, this process is the process of interacting with the reader, and after the reader sees your way of life, he will feel that you are a more real and grounded person. So as a writer, don't always think about hiding yourself, showing your lifestyle at the same time, but also bringing out your attitude towards life. Not only to eat a good meal today, but to meet a friend tomorrow, in addition to these, in the process, you can express your own views, your own views on this matter. This will also make the reader think that you are a thoughtful person, not just a person who will only eat, drink, and have fun.
Third, values should not be divided
For example, if an account maintains a unified value from beginning to end, readers will agree more and the stickiness will be higher. And some accounts, may be different people writing, everyone's values are different, his stickiness will be relatively weak. Therefore, it is very important to maintain a unified value. For example, Zhang Ziyi said in the show that talent is more important than hard work, and as a result, he was intimidated by many people. Why? Because he himself is a very hard worker, he also told others to work hard before, but she said that effort is useless, talent is useful. It's weird, right? In the process of operating the account, we should pay attention to this problem, because your account represents you as a person, and your values are best unified, although it is writing different content, but you cannot affirm a point of view in the front and refute this point of view later.
Fourth, there is a unique style of writing
The writing style is slowly cultivated in the long-term writing process. For example, my (Tang Xiaoxiao's) own writing style is more simple, like chatting with others. At first, I (Teacher Tang Xiaoxiao) didn't know what my style looked like, but after writing for a long time, I found that everyone liked my style, so I continued this style. In addition, there is another way, which is to deliberately use a style. For example, if you like that kind of funny and humorous style, then when writing, try to maintain a little sense of humor in each article, or your writing itself is very gorgeous, or there is a classical style, then you will give full play to this advantage. Don't think about other people's style today is very good, I want to imitate it, tomorrow I see another style, and I want to imitate it. Just stick to your style. In this way, it is easy for you to write yourself, and the reader can see at a glance that this is your text, and you will become a unique person, which is your charm in itself.
After watching this video of Teacher Tang Xiaoxiao, I agree with the first two points of the teacher, one, sincerity and objectivity; second, appropriate display of their lifestyle and attitude; the last two points: third, values should not be divided; fourth, there is a unique writing style, with reservations:
First of all, "Third, values should not be divided":
I believe that the three views of man are life outlook, values, and world outlook, and will not be immutable. The impact of the environment, the increase of their own experience, people's three views will also change, which is called: natural selection, survival of the fittest. Or keep up with the times. In today's world, it is changing rapidly, and if you don't know how to be flexible, you will lose miserably. For example, I was taught to be a screw, and wherever it is screwed, it will shine. If I were to educate my son with this kind of thinking, it would be obsolete. Now the competition is so fierce, don't wait for others to screw, you have to have a strong ability to survive, so that you will not be eliminated by this era, and even have food to eat.
Speaking of "fourth, there is a unique style of writing", I also have my own ideas about this. For example, Lu Xun's works have many literary styles: Lu Xun's essays are spicy, sharp and aggressive; Lu Xun's novel "Xianglin Sister-in-law" - calm, deep, and the words are permeated with soft intestines; Lu Xun's popular prose "From The Hundred Grass Garden to the Sanwei Bookhouse" is full of playfulness and enthusiasm from beginning to end, especially reflecting the characteristics of his fondness to play with words. He likes to write very ordinary phenomena, vividly written, brilliantly written - that kind of proud look, he wants to show that he plays with words, a little cool... In short, the road to writing is endless, and only by absorbing the strengths of all people and the sea will condense the immortal words, work hard! Hasn't the old style of eight strands of literature been changed to the current style of a hundred flowers blooming and a hundred schools of thought contending?
In short, stick to yourself, always be yourself; absorb the strengths of all, you will become many you. At least become three heads and six arms, you will be in such a fierce self-media competition, soldiers will come to block, water to cover, forever invincible; instead of complaining about the sky, the income fell off a cliff, attributed to the cancellation of support policies.