Recently, the reporter visited the "Study And Study House", "Iris Ranju", "Miyun Valley", "Lingxi Building", "Qizitang" and other characteristic homestays in Quannan County, Ganzhou City, Jiangxi Province, only to see that from time to time tourists came to register for accommodation, and the occupancy rate of each homestay was almost full. Jeonnam County has deeply promoted the creation of a demonstration county for the linkage construction of "beautiful and livable and vibrant villages + homestays", with "five excellent, five products, five certificates, and four drives" as the joint construction content, vigorously developing the homestay industry of "rich and beautiful", stimulating the vitality of rural revitalization, and helping the county accelerate the construction of a rural revitalization pilot zone in the city and even the province. At present, more than 50 characteristic homestays in the county are favored by tourists, and the global tourism map is becoming more and more colorful.
Planning leads highlight nostalgia
Wandering in the Yaxi Ancient Village Scenic Area of Longyuanba Town, as far as the eye can see, white-walled Dewa, pavilions and pavilions, green mountains and green water. Strolling in The Shabazi "Lake Residence" homestay in Huangbu Village, Chengxiang Town is another scene, and the surrounding Shennong Square, Yongzhen Holy Temple, Seven Star Temple and Seven Star Lake are intertwined with picturesque scenery.
The poetic beauty and unique homestay are the fruitful results of Jeonnam County's in-depth promotion of the linkage construction of "beautiful and vibrant countryside + homestay". In the process of creation, the county has always paid attention to planning and guidance, scientifically formulated rural construction planning, road planning, and village planning, paid attention to the organic combination of the construction of beautiful and livable demonstration counties and the development of global tourism, highlighted the nostalgic countryside, and connected with global tourism planning, so as to achieve a plan and a chess game.
Focusing on the general requirements of rural revitalization of "industrial prosperity, ecological livability, rural style civilization, effective governance, and affluent life", the county actively revitalizes idle rural resources such as promoting new formats such as country houses and rural tourism, and strives to create five major homestay clusters, such as the theme of "Drunken Oxygen Quannan" health care secret land represented by Dinglong Shili Taojiang, and the "Absolutely Beautiful Quannan" Internet red theme represented by Tianlong Mountain Scenic Area.
Optimize services and accelerate project landing
Open the window and the mountains and rivers are beautiful, and the birds and flowers are singing when you go out. Walking into the Mantuo Villa in tianlong mountain scenic area, Qiao Feng apricot forest and other homestays, quaint and elegant, lush bamboo forest, fragrant courtyard, a strong original ecological atmosphere comes to the face.
In order to meet the needs of different source of people, the county to promote the "homestay + sports", "homestay + culture", "homestay + agriculture", "homestay + parent-child study" and other integrated development, the introduction of the "Jeonnam County "beautiful and vibrant village + homestay" linkage construction five-year plan and 2021 work plan and other supporting policies, while optimizing the business environment, increase investment attraction, the introduction of a number of major cultural tourism projects, to promote the sustainable development of rural tourism.
The homestay industry stimulates the vitality of rural revitalization. Jeonnam County deepened the reform of "decentralization service", simplified work processes, implemented the "three-step work method", cracked the bottleneck of "difficulty in handling certificates", and accelerated the development of the characteristic homestay industry. Clarify workflows and solve the problem of who will accept it. One-time guidance informs the homestay owner of the certification process, so as to achieve "one set of materials, one form of application, one window acceptance, one window issuance"; implement joint investigation and joint review to solve the problem of unclear responsibilities. Organize cultural tourism, fire protection and other departments to conduct on-site inspections and collective reviews of homestays, so as to achieve "door-to-door service" and "parallel approval"; set a time limit for processing, and solve the problem of the length of the certificate. Each township (town) completes the preliminary review work within 5 working days, and the relevant departments complete the joint survey and joint review work within 7 working days to accelerate the landing of the homestay project.
Ring the brand and strengthen the homestay economy
"I am Huanong Brothers, and I am mantuo villa in tianlong mountain scenic spot." "I am Little Master Sister, and this is the ancient village of Yaxi for a thousand years." "I'm Hakka Xiaotong, I came to the climbing town." ...... Jeonnam County cleverly used vibrato and short videos to promote the characteristic homestay, and comprehensively enhanced the popularity of the Jeonnam homestay in the Guangdong-Hong Kong-Macao Greater Bay Area and even the whole country.
With the vigorous development of rural tourism, homestays have quickly moved from behind the scenes to the front of the stage, becoming a new industry for rural economic development. The county uses new media to promote the local homestay "out of the circle", make full use of the internet red Huanong Brothers, Hakka Xiaotong, Jeonnam Xiaoshi sister account douyin, kuaishou traffic, explore the new model of "net red + X" of internet red + tourism, net red + farmers, net red + e-commerce, live broadcast scenic spots and rural farming experience, indirectly drive the development of scenic spots and leisure country houses; invite "play Ganzhou" and other douyin platforms to push the special topic of Jeonnam Homestay, carry out the "beautiful Jeonnam Welcome You" douyin promotion contest, effectively activate the natural scenery, vacant farmhouses, A series of rural resources, such as farmhouse catering, have successfully promoted characteristic homestays, making "small homestays" a "big industry" that drives rural revitalization and development.
In order to strengthen the homestay economy, Jeonnam County has accelerated the linkage construction of "beautiful and vibrant villages + homestays", arranged special funds of 10.2 million yuan to promote the construction of homestay projects, actively innovated development methods, explored cooperation models such as "tourism companies + farmhouses" and "net red + village collectives + farmhouses", established a mechanism for linking the interests of leisure country houses and village collective economic development, revitalized idle farmhouses and homesteads in rural areas, and radiated more than 800 villagers to find local employment, helping the collective economic development of local villages and increasing the income of villagers.
Source: Gannan Daily Chen Haiming
Editor: Gao Jiahui Editor: Tan Yuwen Producer: Huang Huiming
Organizer: Jeonnam County Culture, Radio, Television, Press, Publication and Tourism Bureau