Representative of the good voice 丨 Yin Feng: vigorously develop the local brand of Huxiang and promote the construction of a beautiful new Hunan

Red Net Moment reporter Wang Heng and Wu Blatantly reported in Changsha

Brand building is an important support for economic development. Hunan local ethnic brands have a long history and far-reaching influence, such as Hunan Xiang embroidery, Liuyang fireworks, Liling porcelain and a number of historical national brands have great influence in the country and even the world, and have made contributions to Hunan's economic development and employment expansion. Since the reform and opening up, Hunan has formed a number of new industrial brands, such as Hunan construction machinery, rail transit, red tourism, etc., all of which have developed well.

Yin Feng, deputy to the Provincial People's Congress and chairman of Hunan Coffee Wings Co., Ltd., believes that in order to fully implement the strategic positioning and mission tasks of "three highs and four new", we should enhance the awareness of "Hunan brand", increase the cultivation and promotion of "Hunan brand", make "Hunan brand" more, brighter and stronger, promote Hunan to gradually enter the ranks of brand provinces, and empower Hunan's high-quality economic development.

According to Yin Feng's research, at present, Hunan local brands are still facing many difficulties and problems in their development, such as difficulties in capital operation, difficulty in "going out to the sea", and difficulty in continuing to do "new". In order to vigorously develop the local brand of Huxiang and promote the construction of a beautiful new Hunan, Yin Feng put forward three suggestions:

Vigorously support the protection of high-quality brands. Set up a Huxiang high-quality consumer brand library, for the enterprises in the library government to give support, government guarantee or our province guarantee agency guarantee, bank credit, to provide medium and long-term (not less than 3 years) unsecured low-interest or interest-free loans, in the development period of the brand does not draw loans, do not pressure loans, help local brands to build brand competitiveness, to achieve out of the city, out of the province, abroad.

Set up a brand special development fund. Carried by Hunan Financial Holdings, with government finance, local mature enterprises and private capital as the source of funds, the focus is on supporting brands that have begun to take shape, have a high reputation in the industry, and have a good foundation.

Actively build brand alliances. The government set up a stage to share various brand resources such as consumer brands, traffic brands, and production brands, and deeply carry out brand cooperation, sharing, and win-win results from all walks of life, form brand alliances, and work together to create a "Hunan brand" golden signboard.