New formats of rural cultural tourism drive villagers to get rich! Qingdao Municipal Rural Revitalization Task Force stationed in the hospital has found a new way to "solve the problem"

Peninsula all-media reporter Xie Haojun

Rural revitalization is a big problem, how to solve it well? Qingdao Municipal Rural Revitalization Task Force stationed in Yuanshang Town conscientiously excavated the resources of Yuanshang Town, actively planned positioning, and helped the development of local rural tourism industry to achieve upgrading and upgrading through the establishment of rural tourism professional cooperatives and other means, and drove villagers to become rich.

Yuanshang Town Xucun New Village Rural Tourism Professional Cooperative

The Rural Tourism Professional Cooperative was established

At the end of September 2021, the weather began to become refreshing, and the unveiling ceremony of the party branch of the Rural Tourism Professional Cooperative in Xucun New Village, Yuanshang Town, was successfully held in Jiangjiaxu, and all members of the Qingdao Municipal Rural Revitalization Task Force stationed in Yuanshang Town, the secretary of the Qingdao Municipal Open Selection Party Organization, the organizing members of the Party Committee of Yuanshang Town, and the members of the "Two Committees" of Xucun New Village attended the unveiling ceremony. Xucun Xincun Rural Tourism Professional Cooperative is led by the Party Committee of Xucun Xincun, and its main business scope is Toad GongJiu, Dahao Heshan Wine, Roast Chicken in the Courtyard, Fresh Food Grapes, HaoJia xu celery, Beitou radish, and a variety of special agricultural products in Laixi City, as well as cultural memory, leisure tourism, etc. The establishment of rural tourism professional cooperatives has further increased the sales of agricultural and sideline products of villagers.

It is understood that the cooperative uses the economic mode of village collectives, toad liquor mills, and peasant households' residential shareholding to link the interests of villagers, highlight folk tourism, promote the healthy and sustainable development of tourism professional cooperatives, and create a new cultural tourism model of "Toad Liquor Culture Museum + Grape Industrial Park + Guhe Green Bank Wind Collection + Leisure Picking + Country House", attracting "city people" to take a leisure vacation on the banks of the Gushui River, and running out of "rural revitalization, industry first" acceleration. Focusing on the implementation of the rural revitalization strategy, carrying forward traditional culture, excavating and developing rural tourism resources, and constantly promoting the double income of collectives and farmers, and gradually achieving common prosperity.

"The cooperative is an important step taken by the task force and the Xucun New Village Party Committee to strengthen the village's collective economy." Xu Tianfu, head of the Qingdao Municipal Rural Revitalization Task Force in Shangzhen, said. In order to truly build the tourism professional cooperative into a "new engine" for rural revitalization, the task force adheres to the principle of doing its best and positioning at the high point, actively participates, and successively contacts teachers and students of Nanjing Normal University, the Urban Investment Design Institute and other units to carry out professional planning and design of Jiangjiaxu Village and Toad Gongjiu Museum, cooperative exhibition hall, e-commerce live broadcast room, etc.

Build a new tourism format

Yuanshang Town has rich resources, and after investigating these resources and discussing with Yuanshang Town, Qingdao Municipal Rural Revitalization Task Force stationed in Yuanshang Town has built a new tourism business structure. Jumping out of the circle of "one village and one product" that is difficult to become a scale and difficult to meet the tastes of all families, a "1+3+N" development idea has been built for the tourism cooperative: "1" is to highlight the red education of the Garden Head Anti-War Education Base; "3" is the Jiangjia xucun Toad Gonggong Intangible Cultural Heritage Museum as the guide, radiating guiyuan winery and jiuding wine estate, forming a boutique cultural tourism route; "N" is included in the seedless grape base of Qiquan New Village, Dinglong Villa, Wangjiazhuang nectarine base, Wangbi Chinese chestnut, and intangible cultural products "roast chicken on the courtyard" And Changting Village's intangible cultural heritage bamboo broom, etc., through the red tourism plate, the characteristic wine culture plate, the agricultural and sideline products exhibition and sales plate, the picking plate, and constantly expand homestay tourism, and build a new one-stop cultural tourism format of "eating, living, traveling, entertainment and shopping" in the courtyard town.

The characteristic image of rural tourism has been created, the tourism route is the "lifeline" of the industry, and the rural revitalization task force has carefully planned, carefully investigated, and systematically analyzed the distribution mode of local resources. On the timeline, the ripening season and marketing period of various fruits were sorted out, and a detailed investigation was conducted on the listing conditions and price characteristics of 3 geographical indication products, 15 trademark agricultural products, 6 pollution-free bases, and 12 pollution-free products in the courtyard town; the north-south characteristics of the industrial model were divided in geographical location, and the catchy rapid propaganda slogan of "4 2s and 1 1s" was determined, and the public opinion position from point to surface was laid in the propaganda, creating a special report on the vibrato of the media, Kuaishou to the provincial and municipal media, and the selection of famous products The all-round publicity driven by Internet celebrities has quickly formed a new image of rural tourism.