From January 17 to 18, 2022, the "China Business Digital Innovation Cloud Forum and Smart Business Meta-universe Cloud Exhibition" was successfully concluded. The forum adopted the method of "online" live broadcasting, which attracted more than 100,000 people to participate in the viewing. The event invited more than ten people, including leaders of the China Chamber of Commerce, well-known enterprise managers in the industry, and business digitalization experts, to share online, focusing on the future economic situation and discussing the development of enterprise operations and digital technologies.
The scale of the forum was unprecedented, and the event was guided by the China Chamber of Commerce, hosted by the Smart Business Branch of the China Chamber of Commerce, co-organized by the Beijing Chain Store and Franchise Association and Qiling Business School. At the same time, it has received strong support from Jiexing Technology, Supermarket Fa, Tencent Enterprise WeChat, BOCOM Schroder Fund, Lemon Season, Cheke Home and other enterprises. Looking at the invited companies, the forum gathered many well-known companies in the industry, and during the two-day event, the participants and the online audience launched a peak dialogue on business digitalization.
At the meeting, Ma Da, senior associate professor of the National University of Defense Technology and chief digital scientist of Jiexing Technology, shared the content on four topics: "Is digitalization the real demand of the retail industry, what is a digital retail enterprise, the digital transformation anxiety of enterprises, and how to start digital transformation".
Mr. Mada
Looking back at the development of the industry in 2021, the in-depth application of emerging technologies such as big data and commercial artificial intelligence has made the industry competition increasingly fierce, and "whether digitalization is the real demand for retail" has become an important issue for enterprise decision-makers, especially for chain retail enterprises. Mr. Mada pointed out: "In the current era of changing markets, data is of great value to the operation of a company, especially for the operation of chain retail enterprises. ”
When the storage space of retail enterprises is insufficient, the new warehouse is fast,but the cost is very high, and the simple adjustment of the warehouse structure faces the problem of low efficiency. In this case, Mr. Mada used digital methods to conduct in-depth analysis of enterprise operations, and proposed a feasible transformation plan based on data, which not only solved the warehousing problem, but also responded to the above problems through a new business dimension of digitalization.
Subsequently, Mr. Mada explained the theme of "what is a digital retail enterprise", from shallow to deep, the human autonomic nervous system is likened to the enterprise digital autonomous management system, that is, the digital system can not only collect and sort out the data of the enterprise, but more importantly, can automatically and autonomously carry out data processing, output rationalization suggestions and implement them into operation, reducing manual operation.
Then, he compared the human function indicators to the basis for judging the business status of the enterprise, that is, the comprehensive measurement of the business status through multi-dimensional data and indicators. He said: "Digitalization has allowed enterprises to evolve into "high-level simplicity", and although the system is complex, it is very simple for enterprises to use...
Faced with the anxiety of digital enterprise transformation of "high cost, high risk and unclear return", Mr. Mada put forward two suggestions:
First, digitalization only requires the participation of companies and the acceptance of external ecological drivers, not self-development. That is, through cooperation with mature BI enterprises, digital transformation is carried out to solve the high cost and high risk problems brought about by system development. Second, enterprise digitalization should be guided by "problems and values". In the process of introducing the digital system, targeted changes are made based on the current problems of the enterprise, so that there are benefits at every step, so that the returns are implemented in the real place, and it is more beneficial in the long run.
So "how should digital transformation begin"? Mr. Mada said through real case sharing that the digital transformation of enterprises can start from the details, harvest a sense of achievement through the mode of "communication-diagnosis-improvement", and systematically carry out long-term development, and finally realize that the operation of the enterprise is driven by the data system of Jiexing Technology, and the operator only needs to complete the corresponding instructions.
At the end of the sharing, Mr. MaDa said that the digital platform of the company has been deeply engaged in the pan-retail field for ten years, accumulated a wide range of chain retail enterprise users, and has always been committed to providing them with digital solutions that integrate payment and operation, and strives to rely on its own scientific research advantages to achieve all-round empowerment of enterprises. At present, he has led and participated in the digital transformation of more than 50 brands and more than 20,000 chain stores, with rich practical experience, so that Jiexing Technology can better understand the needs of enterprises, help them transform rapidly from a practical point of view, and contribute to the rapid development of the national economy.